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題名:共享價值與永續發展之認知 對企業社會責任及競爭力的影響
作者:畢嘉台
作者(外文):PI CHIA-TAI
校院名稱:逢甲大學
系所名稱:商學博士學位學程
指導教授:邱世寬博士
林哲彥博士
學位類別:博士
出版日期:2016
主題關鍵詞:共享價值永續發展企業社會責任競爭力組織承諾Shared valuessustainable developmentcorporate social responsibilitycompetitivenessorganizational commitment
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企業若要對本身營運所處的社會與環境體系,產生正面影響力,必須制定與企業策略思維一致性的企業社會責任(CSR)活動方案。當公司能夠實現策略性的社會責任,就能達到正面的宣傳,提高企業形象。企業的CSR計畫應該找出最具有策略價值的幾個領域,從中找出最具共享價值的議題,提升本身的競爭優勢,同時又能創造社會福祉。這是企業員工關心的問題,也會是公司未來成功的重要因素。本研究以國內科技公司、金融控股公司、航空公司等三大上市公司的員工為對象,以員工的認知觀點探討,共享價值與永續發展的策略思維對公司執行CSR相關活動的影響;進而探討公司在執行上述的CSR活動時,對於企業形象、競爭力與員工組織承諾等績效指標之影響。研究結果顯示,「共享價值」與「永續發展」的策略思維會影響「企業社會責任」活動的執行,其次,企業執行「企業社會責任」活動對「競爭力」、「企業形象」、「組織承諾」也都呈現正向且顯著的影響,最後「企業形象」對「競爭力」、「組織承諾」,以及「競爭力」對員工的「組織承諾」亦呈現同樣的正向結果。顯示員工傾向於為承擔更多社會責任的公司工作,當員工察覺到高階主管強烈的鼓勵信號時,更有可能開發和執行創造性的方案,對自然生態環境產生正面的影響。而高階主管對企業社會責任的承諾,是企業參與策略性CSR活動的重要預測指標。
For business operations to have a positive influence on its own social and environmental systems, we must develop strategic thinking and business consistency of corporate social responsibility (CSR) program of activities. When the company can achieve strategic social responsibility, it can establish positive publicity and improve corporate image. Corporate CSR plans should identify the most strategic value in several areas, and find out the topics of most shared values, enhance their competitive advantage, while the creation of social well-being. This is a problem concerned with employees; also it will be an important factor in the companys future success. In this study, employee views of staff awareness, shared values and strategic thinking for sustainable development on the implementation of CSR-related activities are explored, where employees from three big company groups, such as domestic technology companies, financial holding companies and airlines, which are listed in stock market, are examined. Furthermore, impact of implementing CSR activities on corporate image, competitiveness and organizational commitment and other performance indicators are discussed. The results showed that "shared values" and "sustainable development" strategic thinking will affect the implementation of "corporate social responsibility" activities. Secondly, the implementation of enterprise "corporate social responsibility" activities also presented a positive and significant impact on "competitiveness", "corporate image" and "organizational commitment”. Lastly, “corporate image” towards “competitiveness" and "organizational commitment" and "competitiveness" towards employees “organizational commitment" also showed the same positive results. It is seen that, employees tend to work more in a company with social responsibilities, when employees perceive executives strongly encouraging signs, are more likely to develop and implement innovative programs which have a positive impact on the natural environment. The executives’ commitment to corporate social responsibility is an important predictor of enterprises to participate in strategic CSR activities.
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