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題名:擴增實境應用健康議題傳播效益之探討
作者:張慧穎
作者(外文):Chang, Hui-Ying
校院名稱:元智大學
系所名稱:管理學院博士班
指導教授:黃增隆
學位類別:博士
出版日期:2020
主題關鍵詞:擴增實境敘事理論遊戲化同步化經驗沉浸知覺內容生動性議題闡述涉入環境關注負責任環境行為Augmented RealityNarrative AdvertisingGamificationSynchronicityExperiential immersionPerceived vividness of contentIssue elaboration involvementEnvironment concernEnvironmentally responsible behavior
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