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題名：臺灣報紙轉型的問題與挑戰--提供讀者更好的選擇？
書刊名：新聞學研究
作者：蘇蘅 引用關係／牛隆光／黃美燕／趙曉南
作者(外文)：Su, Herng／Niu, Lung-guang／Huang, Mei-yan／Chao, Hsiao-nan
出版日期：2000
卷期：64
頁次：頁1-32
主題關鍵詞：報紙；新聞內容；市場導向模式；新聞編輯；報紙轉型；報禁；Newspaper；News content；News format；Layout；News values；Market-based model；News as commodity
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(23) 博士論文(1) 專書(1) 專書論文(5)
  • 排除自我引用排除自我引用:23
  • 共同引用共同引用:10
  • 點閱點閱:95
　　　　　臺灣報業環境自民國77年開放報禁後，產生明顯改變。包括所有權更替，報紙內 容不斷進行遞變調整，其中以傳統西方新聞學著重新聞道德和客觀中立等觀念，及報 紙以社會第四權力自居，追求社會理想和責任的角色最受市場力量的衝擊。美國報界 從一九七�l年起探討市場導向思維發展，及其對報業與新聞事業產生的深遠影響，也 對「新聞」質變的意涵進行辯證討論。本文即從市場導向新聞學的概念和特質，提出 報業運作時產生三種看似極端卻彼此矛盾的命題，藉以釐析台灣報業環境從民國77年 至88年間的變化，接著描繪台灣主要報紙在這段期間的調整策略，並討論市場法則在 其中產生的微妙轉變，最後討論這些改變對臺灣報紙重新建構「新聞」意涵的影響及 問題。
　　　　　Since the lift of ban on Taiwanese newspapers in 1988, evidence has been accumulating that journalism is undergoing a critical transformation-a move away from reliance on professional norms defining what in newsworthy and how to report, toward a journalism based observing the marketplace. A market-based model of news production argues that primary news decision-about how to learn what is going on from the outside environment-are quite complex. This research uses market-based model of news production to analyze the changing editorial policies and format of major newspapers in Taiwan from 1988 to 1999. Take together, news selecting and decisions-making take places both in a specific organizational context, combining some mixture of a competitive market-based environment. The current analysis finds out there are many content adjustments and newsroom management policies changing in response to the changing relationship between the economic order of market and newspaper industry. Thus news becomes a commodity shaped by a collection of markets, an elaborate compromise. Keywords: newspaper, news content, news format, layout, news values, market-based model, news as commodity.
期刊論文
1.羅文輝、吳筱玫、Paddon, Anna R.(19990400)。臺灣報紙頭版設計的趨勢分析：1952-1996。新聞學研究，59，67-90。new window  延伸查詢new window
2.Bagby, Mary Alice(1991)。Transforming newspapers for readers。Presstime，18-25。  new window
3.呂傑華(19980400)。報業發展與經濟變遷--論報禁解除十周年臺灣報業生態及發展趨勢。民意研究季刊，204，77-99。  延伸查詢new window
4.刁曼蓬(1997)。「第一」大報金子打造。天下，194，60-70。  延伸查詢new window
5.何琦瑜(1996)。媒體新兵纏鬥老將。天下，181，94-96。  延伸查詢new window
6.周冠印(1996)。陳啟家令大成報反敗為勝的獨家兵法。商業周刊，430，118-119。  延伸查詢new window
7.孫樸圓(1992)。強勢媒體金權結構大曝光--揭開金權、軍權、黨權的持股真相。財訊，129，204-210。  延伸查詢new window
8.張秋蓉(19940700)。三重幫入主自立報系秘辛。商業周刊，346，12-18。  延伸查詢new window
9.張秋蓉(1998)。王永慶印起報紙來了！台灣日報後台老闆走上檯面。財訊，194，62。  延伸查詢new window
10.楊喬(1999)。汞污泥考驗記者專業判斷力--報紙報導「台塑汞污泥事件」的比較與省思。新聞鏡周刊，531，6-12。  延伸查詢new window
11.鄧筑方(1998)。無線電視重振雄風。廣告雜誌，83，78。  延伸查詢new window
12.Barnhurst, K. G.、Mutz, D.(1997)。American journalism and the decline in event-centered reporting。Journal of Communication，47(4)，27-53。  new window
13.Beam, R.(1996)。How perceived environmental uncertainty influences the marketing orientation of U. S. daily newspapers。Journalism and Mass Communication Quarterly，73(2)，285-303。  new window
14.Eide, M.(1997)。A new kind of newspaper? Understanding a popularization process。Media, Culture & Society，19，173-182。  new window
15.Shaver, M. A.、Lewis, R. L.(1997)。Role of special sections and subsidiary publications in competitive environment。Newspaper Research Journal，18，16-30。  new window
16.Stepp, C. S.(1991)。When reader design the news。Washington Journalism Review，4，20-25。  new window
17.Underwood, D.、Stamm, Keith(1992)。Balancing business with journalism: Newsroom policies at 12 West Coast newspapers。Journalism Quarterly，69(2)，301-317。  new window
18.蔡祐吉(19960108)。兩大報改版面面觀[聯合報、中國時報]。新聞鏡周刊，374，10-16。  延伸查詢new window
19.McManus, John H.(1995)。A Market-Based Model of News Production。Communication Theory，5(4)，301-338。  new window
會議論文
1.黃肇松(1995)。報業的危機與轉機：傳播新科技對報紙編採和經營的影響與前瞻。海峽兩岸報業經營研討會。臺北：世新大學。  延伸查詢new window
研究報告
1.瞿海源(1999)。台灣社會變遷基本調查計劃：第三期第四次調查計劃執行報告 (計畫編號：NSC-87-2412-H-001-014-B1)。臺北：中央研究院社會學研究所籌備處。  延伸查詢new window
圖書
1.Habermas, Jürgen、Burger, Thomas、Lawrence, Frederick(1989)。The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society。MIT Press。  new window
2.(1991)。中華民國新聞年鑑八十年版。台北：台北市新聞記者公會。  延伸查詢new window
3.(1998)。中華民國八十七年出版年鑑。台北：行政院新聞局。  延伸查詢new window
4.Bagdikian, B.(1990)。The Media Monopoly。Boston：Beacon。  new window
5.Bagdikian, B.(1997)。The Media Monopoly。Boston：Beacon。  new window
6.Bogart, L.(1989)。Press and Public: Who Reads What, When, Where, and Why in American Newspapers。Hillsdale, New Jersey：Lawrence Erlbaum Associates。  new window
7.Bogart, L.(1991)。Preserving The Press: How Daily Newspapers Mobilized to Keep Their Readers。New York：Columbia University Press。  new window
8.Bogart, L.(1995)。Commercial Culture: The Media System and The Public Interest。Oxford University Press。  new window
9.Bourdieu, P.(1998)。On Television and Journalism。London：Pluto。  new window
10.Dahlgren, P.(1995)。Television and The Public Sphere: Citizenship, Democracy and The Media。Sage。  new window
11.Dahlgren, P.、Sparks, C.(1992)。Journalism and Popular Culture。London：Sage。  new window
12.Fairclough, N.(1995)。Media Discourse。London：New York：Edward Arnold：Edward Arnold。  new window
13.Gaunt, P.(1990)。Choosing The News: The Profit Factor in News Selection。New York：Greenwood Press。  new window
14.Hallin, D. C.(1994)。We Keep America on top of The World--Television Journalism and The Public Sphere。Routledge。  new window
15.Hume, E.(1991)。Restoring the bond: Connecting campaign coverage to voters。Boston：Harvard University, John F. Kennedy School of Government, John Shorenstein Barone Center on the Press, Politics and Public Policy。  new window
16.Main, R. S.、Baird, C. W.(1981)。Elements of microeconomics。St. Paul, MN：West。  new window
17.McNair, B.(1999)。News and Journalism in The UK。London：New York：Routledge。  new window
18.Meyer, P.(1987)。Ethical Journalism。New York：Longman。  new window
19.Underwood, D.(1988)。When MBAs Rule The Newsroom。New York：Columbia University Press。  new window
20.Denton, P.、Kurtz, H.(1993)。Reinventing the newspaper。  new window
21.Johnstone, W. C.、Slawski, E. J.、Bowman, W. W.(1976)。The news people。Urbana, IL：University of Illinois Press。  new window
22.Weaver, David H.、Wilhoit, G. Cleavland(1986)。The American journalist: A portrait of U.S. news people and their work。Indiana University Press。  new window
23.McManus, John H.(1994)。Market-driven Journalism: Let the citizen beware?。Sage。  new window
24.Kotler, Philip(1991)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
其他
1.Berstein, C.(19920621)。Feeding an "idiot" culture。  new window
圖書論文
1.Fielder, V. D.、Barnum, B. A.(1987)。Love us and leave us: New subscribers one year later。Report of the Readership and Research Committee。Renton, Virginia：American Society of Newspaper。  new window
2.賴光臨(1991)。檢驗七十年代報業的發展。中華民國新聞年鑑八十年版。台北：台北市新聞記者公會。  延伸查詢new window
3.蘇鑰機(1997)。完全市場導向新聞學：《蘋果日報》個案研究。大眾：傳播與市場經濟。香港：鑪峰學會。  延伸查詢new window
4.Abercrombie, N.(1991)。The privilege of the producer。Enterprise Culture。London：Routledge。  new window
5.Busterna, J. C.(1988)。Concentration and the industrial organization model。Press Concentration and Monopoly: New Perspectives on Newspaper Ownership and Operation。Norwood, New Jersey：Ablex Publishing Corporation。  new window
6.Hale, F. D.(1988)。Editorial diversity and concentration。Press Concentration and Monopoly: New Perspectives on Newspaper Ownership and Operation。Norwood, New Jersey：Ablex Publishing Corporation。  new window
7.Litman, B.(1988)。Microeconomic foundations。Press Concentration and Monopoly: New Perspectives on Newspaper Ownership and Operation。Norwood, New Jersey：Ablex Publishing Corporation。  new window
8.Scannell, P.(1992)。Public service broadcasting and modern public life。Culture and Power。Sage Publications。  new window
9.Sparks, C.(1992)。Popular journalism: Theories and practice。Journalism and Popular Culture。London：Sage。  new window
 
 
 
 
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