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題名:運動產業的市場結構與其對運動行銷的涵義
書刊名:大專體育
作者:昝家騏劉榮聰 引用關係
出版日期:2000
卷期:50
頁次:頁165-171
主題關鍵詞:運動產業市場結構運動行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(11) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:11
  • 共同引用共同引用:0
  • 點閱點閱:32
期刊論文
1.Meek, A.(1997)。An estimate of the size and the supported economic activity of the sports industry in the United States。Sports Marketing Quarterly,6(4),15-21。  new window
2.Pitts, B. G.、Fielding, L. W.、Miller, L. K.(1994)。Industry segmentation theory and the sport industry: Developing a sport industry segment model。Sport Marketing Quarterly,3(1),15-24。  new window
3.Chelladurai, P.(1992)。A Classification of Sport and Physical Activity Service: Implications for Sport Management。Journal of Sport Management,6,38-51。  new window
會議論文
1.Tsan, C.、Maguire, J.(1998)。The professional sports service package and its delivery at live events。5th EuroMA International Conference。Dublin:rinity College:University of Dublin。483-488。  new window
圖書
1.Brooks, C. M.(1994)。Sports marketing: Competitive business strategies for sports。Englewood Cliffs, NJ:Prentice Hall。  new window
2.Keynote Report(1993)。Sports Market。Hampton:Key Note Limited。  new window
3.Sandomir, R.(19871116)。GNSP: The gross national sports product。Sports Inc.。  new window
4.Smith, P.(1996)。Key Note Report: Sports Market (UK)。Hampton:Key Note Limited。  new window
5.黃金柱(1994)。體育運動策略性行銷。臺北:師大書苑。  延伸查詢new window
6.Zeithaml, Valarie A.、Bitner, Mari Jo(1996)。Services Marketing。New York, NY:McGraw-Hill。  new window
 
 
 
 
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