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題名:影響職棒比賽觀賞人數之因素研究--以中部地區球迷為例
書刊名:體育學報
作者:張孝銘高俊雄 引用關係
作者(外文):Chang, Hsiao-mingKao, Chin-hsung
出版日期:2002
卷期:32
頁次:頁87-97
主題關鍵詞:職業棒球認同涉入滿意度消費者行為Professional baseballIdentityInvolvementSatisfactionConsumer behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(32) 博士論文(3) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:32
  • 共同引用共同引用:0
  • 點閱點閱:63
期刊論文
1.Laverie, D. A.(1998)。Motivation for ongoing participation in a fitness activity。Leisure Sciences,20,277-302。  new window
2.Kerstetter, D. L.、Kovich, G. M.(1997)。An involvement profile of Division I women's basketball spectators。Journal of Sport Management,11(3),234-249。  new window
3.Kahle, L. R.、Kambara, K. M.、Rose, G. M.(1996)。A functional model of fan attendance motivation for college football。Sport Marketing Quarterly,5(4),51-60。  new window
4.Higie, R. A.、Feick, L. F.(1988)。Enduring Involvement: Conceptual and Methodological Issues。Advances in Consumer Research,16,690-696。  new window
5.Richins, Marsha L.、Bloch, Peter H.(1991)。Post-purchase product satisfaction: incorporating the effects of involvement and time。Journal of Business Research,23(2),145-158。  new window
6.Murrell, A. J.、Dietz, B.(1992)。Fan support of sport teams: The effect of a common group identity。Journal of Sport Psychology,14(1),28-39。  new window
7.Callero, P. L.(1985)。Role-identity salience。Social Psychology Quarterly,48(3),203-215。  new window
8.Dimanche, F.、Samdahl, D. M.(1994)。Leisure as symbolic consumption: A conceptualization and prospectus for future research。Leisure Sciences,16,45-53。  new window
9.Laverie, D. A.、Arnett, D. B.(2000)。Factors affecting attendance: The influences of identity salience and satisfaction。Journal of Leisure Research,32(2),225-246。  new window
10.Schuett, M. A.(1993)。Refining measures of recreation involvement。Leisure Sciences,15,205-216。  new window
11.Ball, A. Dwayne、Tasaki, Lori H.(1992)。The role and measurement of attachment in consumer behavior。Journal of Consumer Psychology,1(2),155-172。  new window
12.Madrigal, Robert(1995)。Cognitive and Affective Determinants of Fan Satisfaction with Sporting Event Attendance。Journal of Leisure Research, of Leisure Research,27(3),205-227。  new window
13.Dolich, I. J.(1969)。Congruence relationships between self images and product brands。Journal of Marketing Research,6(1),80-84。  new window
14.Kleine, Robert E. III、Kleine, Susan Schultz、Kernan, Jerome B.(1993)。Mundane Consumption and the Self: A Social-Identity Perspective。Journal of Consumer Psychology,2(3),209-235。  new window
15.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research,12(3),341-352。  new window
16.Rothschild, Michael L.(1984)。Perspectives on involvement: Current problems and future directions。Advances in Consumer Research,11(1),216-217。  new window
17.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
學位論文
1.張孝銘(1997)。職棒休閒產業對社會文化衝擊認知之研究--以臺中市居民為例(碩士論文)。國立體育學院。  延伸查詢new window
2.黃仲凌(1996)。職業棒球現場觀眾觀察行為之研究--休閒滿意模式之驗證(碩士論文)。國立體育學院。  延伸查詢new window
3.劉美稚(1999)。台灣職業棒球消費行為研究(碩士論文)。國立政治大學。  延伸查詢new window
4.林千源(1995)。兄弟象職業棒球隊消費者行為之研究(碩士論文)。國立師範大學,台北。  延伸查詢new window
5.王沛泳(2001)。球迷參與行為及參與滿意度之影響因素--統一獅實証研究(碩士論文)。國立成功大學。  延伸查詢new window
6.蘇懋坤(1999)。臺灣職棒大聯盟現場觀眾生活型態與消費行為之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
7.張聰明(1996)。國內職棒、職籃市場中大專生之購買動機、潛在性需求與生活型態之探討--以台北、台中及台南地區為例(碩士論文)。國立成功大學,臺南市。  延伸查詢new window
圖書
1.Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Scientific Software International。  new window
圖書論文
1.Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives on involvement。Research frontiers in marketing: Dialogues and directions。American Marketing Association。  new window
 
 
 
 
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