參考文獻
一、中文部分
王慶堂、林慧菁 (2007)。大學生觀賞籃球比賽之消費意願、球隊認同、球隊連結及滿意度研究。生物與休閒事業研究,5(2),134-140。余宗龍、邵于玲 (2004)。兄弟象與興農牛球迷涉入程度對球場設施環境與服務品質需求之研究。大專體育學刊,6(3),59-69。林士彥、張良漢、蘇士博 (2007)。賽會服務品質與價值對現場觀眾滿意度及忠誠度之相關性研究-以中華職棒為例。體育學報,40(1),77-92。吳明隆、涂金堂 (2009)。SPSS 與統計應用分析(二版)。臺北: 五南
吳柏睿、賀湘邦 (2012)。企業排球聯賽之服務品質、觀眾滿意度及忠誠度關聯性研究。運動休閒管理學報,9(2),322-337。洪順慶、張恩欣 (2010)。中華職棒現場觀眾市場區隔之研究。戶外遊憩研究,23(2),25-51。施致平(2002)。臺灣職棒民眾意見現況調查研究。體育學報,33,165-176。徐瑋玲、鄭伯壎 (2002)。理論與本質之初步探索分析。中山管理評論,10(1),45-64。張孝銘、高俊雄 (2002)。影響職棒比賽觀賞人數之因素研究-以中部地區球迷為例。體育學報,32(1),87-98。陳信中、劉玉峯、康正男(2011)。運動贊助與關係行銷整合模式之效益分析。大專體育學刊,16(1),14-25。陳祺富 (2012)。影響職棒球迷購買球隊周邊商品意願之主因。運動休閒管理學報,9(1),55-72。郭哲君、林俊佑、林宜萱 (2012)。以「城市」之名-論屬地權與職業運動經營之關係。運動管理,15,12-24。
程紹同、江澤群、黃煜、彭小惠、呂佳霙 (2003)。運動行銷學。臺北縣:藝軒。
廖主民、黃鈴雯、何鈺雯 (2008)。職棒球迷支持因素、戰績歸因對球迷忠誠度之預測。體育學報,41(3),43-54。賴意文 (2009)。重視行銷、積極增加營收的小聯盟球隊。資料引自http://www.tsna.com.tw/?q=node/1141。
簡威瑟、李雅靖 (2011)。棒球球隊形象研究。傳播與管理研究,11(1),69-108。鍾志強 (2008)。職業棒球消費者體驗與行為意圖之關係研究。大專體育學刊,10(1),35-45。二、英文部分
Abrams, D. & Hogg, M. A. (1988). Comments on the motivational status of self-esteem in social identity and intergroup discrimination. European Journal of Social Psychology, 18(4), 317-334.
Ahuja, I. P. S. & Khamba, J. S. (2008). Strategies and Success Factors for Overcoming Challenges in TPM Implementation in Indian Manufacturing Industry. Journal of Quality in Maintenance Engineering, 14(2), 123-147.
Aiken, L. S. & West, S. G. (1991). Multiple regression: Testing and interpreting interactions. Newbury Park, CA: Sage.
Aksoy, L., Cooil, B., Groening, C., Keiningham, T. L., & Yalcin, A., (2008). The long-term stock market valuation of customer satisfaction. Journal of Marketing, 72(4), 105-122.
Alexandris, K., Dimitriadis, N., & Kasiara, A. (2001). The behavioral consequences of perceived service quality: An exploratory study in the context of private fitness clubs in Greece. Journal of Sport Management, 1(4), 280-299.
Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69(3), 19-34.
Anderson, E. W. & Mittal, V. (2000). Strengthening the satisfaction-profit chain. Journal of Service Research, 3(2), 107-120.
Ante, S. E. (2009). Amazon: Turning Consumer Opinions into Gold. Business Week, 15.
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4(3), 291-295.
Arnett, D. B. & Laverie, D. A. (2000). Fan characteristics and sporting event attendance: Examining in attendance. International Journal of Sports Marketing and Sponsorship, 2(3), 219-238.
Arnould, E. J. & Linda, L. P. (1993). River Magic: Extraordinary Experience and the Extended Service. Journal of Consumer Research, 20(1), 24-45.
Ashforth, B. E. & Mael, F. (1989). Social identity theory and the organization. The Academy of management Review, 14(1), 20-39.
Babin, B. J., Lee, Y. K., Kim, E. J., & Griffin, M. (2005). Modeling consumer satisfaction and word-of-mouth: Restaurant patronage in Korea. Journal of Services Marketing, 19(3), 133-139.
Badgett, M., Moyce, M. S., & Kleinberger, H. (2007). Turning Shoppers into Advocates. NY: IBM Institute for Business Value.
Bagozzi, R. P. & Dholakia, U. M. (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing, 23(1), 45-61.
Bagozzi, R. P. & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Baker, J. & Cameron, M. (1996). The effects of the service environment on affect and consumer perception of waiting time: An integrative review and research propositions. Journal of the Academy of Marketing Science, 24(4), 338-349.
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing, 66(2), 120-42.
Baron, R. M. & Kenny. D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
Bauer, H. H., Stokburger, S. N. E., & Exler, S. (2008). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Journal of Sport Management, 22(2), 205-226.
Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing Construct Validity in Organizational Research. Administrative Science Quarterly, 36(3), 421-451.
Bansal, H. S. & Voyer, P. A. (2000). Word-of-Mouth Processes within a Services Purchase Decision Context. Journal of Service Research, 3(2), 166-177.
Beaton, A. A., Funk, D. C., Ridinger, L., & Jordan, J. (2011). Sport involvement: A conceptual and empirical analysis. Sport Management Review, 14(2), 126–140.
Beatson, A., Lings, I., & Gudergan, S. (2008). Employee behaviour and relationship quality: impact on customers. The Service Industries Journal, 28(2), 211-223.
Bee, C. & Kahle, L. R. (2006). Relationship marketing in sports: A functional approach. Sport Marketing Quarterly, 15, 102-110.
Bergami, M. & Bagozzi, R. (2000). Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. The British Journal of Social Psychology, 59(4), 555-577
Berry, L. L. & Carbone, L. P. (2007). Build Loyalty Through Experience Management. Quality Progress, 40(9), 26-32.
Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the total customer experience. Sloan Management Review, 43(3), 85-90.
Bellman, S., Lohse, G. L., & Johnson, E. J. (1999). Predictors of online buying behavior. Communication of the ACM, 42(12), 32-38.
Bhattacharya, C. B., Rao, H., & Glynn, M. A. (1995). Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members. Journal of Marketing, 59(4), 46-57.
Bhattacharya, C. B. & Sen, S. (2003). Consumer-company identification a framework for understanding consumers' relationships with companies. Journal of Marketing, 67, 76-88.
Bickart, B. & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31-40.
Biscaia, R., Ross, S., Yoshida, M., Correia, A., Rosado, A., & Maroco, j. (2016). Investigating the role of fan club membership on perceptions of team brand equity in football. Sport Management Review, 19(2), 157-170.
Bitner, M. J. (1990). Evaluating service encounters: The effects of physical surroundings and employee responses. Journal of Marketing, 54(2), 69-82.
Bitner, M. J., Booms, B. H., & Mohr, L. A. (1994). Critical Service Encounter: The Employee's Viewpoint. Journal 0f Marketing, 5(8), 95-106.
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior (9th). Mason, OH: South-western thomas learning.
Blattberg, R. C. (1998). Managing the firm using lifetime-customer value. Chain Store Age, 74(1), 46.
Blery, E., Batistatos, N., Papastratou, E., Perifanos, I., Remoundaki, G., & Retsina, M. (2009). Service quality and customer retention in mobile telephony. Journal of Targeting, Measurement & Analysis for Marketing, 17(1), 27-37.
Bodet, G. & Bernache-Assollant, I. (2011). Consumer Loyalty in Sport Spectatorship Services: The Relationships with Consumer Satisfaction and Team Identification. Psychology & Marketing, 28(8), 781-802.
Bolton, R. N. & Drew, J. H. (1991). A Multistage Model ofcustomers’ assessments of service quality and value. Journal of Consumer Research, 17(4), 375-384.
Bone, P. F. (1992). Determinants of word-of-mouth communications during product consumption. Advances in Consumer Research, 19 (1), 579-583.
Bone, P. F. (1995). Word-of-mouth Effects on Short-term and Long-term Product Judgments. Journal of Business Research, 32(3), 213-223.
Bowen, D. (2001). Antecedents of consumer satisfaction and dis-satisfaction (CS/D) on long-haul inclusive tours-a reality check on theoretical considerations. Tourism Management, 22(1), 49-61.
Boyer, K. K. & Hult, G. (2006). Customer behavioral intentions for online purchase: An examination of fulfillment method and customer experience level. Journal of Operation Management, 24(2), 124-147.
Brady, M. K., Voorhees, C. M., Cronin, J. J., & Bourdeau, B. L. (2006). The good guys don’t always win: The effect of valence on service perceptions and consequences. Journal of Services Marketing, 20(2), 83-91.
Brakus, J. J., Schmitt, B. H., & Zaratonello, L. (2009). Brand Experience: What is it? How is it measured? Does it affect Loyalty? Journal of Marketing, 70(3), 52-68.
Branscombe, N. R. & Wann, D. L. (1991). The positive social and self-concept consequences of sports team identification. Journal of Sport & Social, 15(2), 115-127.
Braunstein, J. R., Zhang, J. J., Trail, G. T., & Gibson, H. (2005). Dimensions of market demand associated with Major League Baseball Spring Training: Development of a scale. Sport Management Review, 8(3), 271-295.
Brehm, S. S., Kassin, S. M., & Fein, S. (2002). Social Psychology Boston. Houghton Mifflin Company: Boston.
Brewer, M. B. (1999). The psychology of prejudice: Ingroup love or outgroup hate? The Journal of Social Issues, 55(3), 429-444.
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114.
Brown, J. J. & Reingen, P. H. (1987). SocialTies and Word-of-Mouth Referral Behavior. Journal of Consumer Research, 14(3), 350-362.
Cadotte, E. R., Woodruff, R. B., & Jenkins, R. L. (1987). Expectations and norms in models of consumer satisfaction. Journal of Marketing Research, 24(3), 305-314.
Calhoun, J. (2001). Driving loyalty: by managing the total customer experience. Ivey Business Journal, 65(6), 69-79.
Carlborg, P., Kindstrom, D., & Kowalkowski, C. (2014). The evolution of service innovation research: a critical review and synthesis. The Service Industries Journal, 34(5), 373-398.
Carmines, E. G. & Zeller, R. A. (1979). Reliability and Validity Assessment. Beverly Hill, CA: Sage.
Caro, L. M. & Garcia, J. A. M. (2007). Cognitive-affective model of consumer satisfaction. An exploratory study within the framework of a sporting event. Journal of Business Research, 60(2), 108-114.
Carroll, B. A. & Ahuvia, C. A. (2006). Some antecedents and outcomes of brand love. Market Lett, 17, 79-89.
Carù, A. & Cova, B. (2007). Consuming Experience. USA: Routledge Publishing.
Caruana, A. (2002). Service loyalty: The effects of service quality and the mediating role of customer satisfaction. European Journal of Marketing, 36(7/8), 811-829.
Churchill, G. A. & Suprenant, C. (1982). An investigation into the determinants of consumer satisfaction. Journal of Marketing Research, 19(4), 491-504.
Cialdini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L. R. (1976). Basking in reflected glory: three (football) field studies. Journal of Personality and Social Psychology, 34(3), 366-375.
Clark, J. S., Apostolopoulou, A., & Gladden, J. M. (2007). Real Women Watch Football: Gender Differences in the Consumption of the NFL Super Bowl Broadcast. Journal of Promotion Management, 15(1), 165-183.
Clawson, M. & Knetsch, J. (1966). Economics of Outdoor Recreation. Baltimore: Johns Hopkins.
Clemons, E. K., Gao, G. G., & Hitt, L. M. (2006). When online reviews meet hyperdifferentiation: a study of the craft beer industry. Journal of Management Information Systems, 23(2), 149-171.
Cole, S. T. & Illum, S. F. (2006). Examining the mediating role of festival visitors’ satisfaction in the relationship between service quality and behavioral intentions. Journal of Vacation Marketing, 12(2), 160-173.
Collinsa, D. R., Heerea, B., Shapirob, S., Ridingerb, L., & Weara, H. (2016). The displaced fan: the importance of new media and community identification for maintaining team identity with your hometown team. European Sport Management Quarterly, 15(Sep), 655-674.
Cornwell, T. B. & Coote, L. V. (2005). Corporate Sponsorship of a Cause: The Role of Identification in purchase intent. Journal of Business Research, 58, 268-276.
Crawford, G. (2004). Consuming sport: Fans, sport and culture. New York: Routledge.
Cronin, Jr. J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.
Cronin Jr, J. J. & Taylor, S. A. (1992). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 56(3), 55-68.
Crosby, L. A. & Johnson, S. L. (2007). Experience required. Marketing Management, July-August, 20-28.
Darian, J. C., Tucci, L. A., & Wiman, A. R. (2001). Perceived salesperson service attributes and retail patronage intentions. International Journal of Retail and Distribution Management, 29(5), 205–13.
Dawkins, P. & Reichheld, F. (1990). Customer retention as a competitive weapon. Directors and Boards, 14(4), 42-47.
Derbaix, C. & Vanhamme, J. (2003). Inducing Word-of-Mouth by Eliciting Surprise - A Pilot Investigation. Journal of Economic Psychology, 24(1), 99-116.
DeSchriver, T. D. & Jensen, P. E. (2002). Determinants of spectator attendance at NCCA Division II football contests. Journal of Sport Management, 16(4), 311-330.
Devaraj, S., Matta, K. F., & Conlon, E. (2001). Product and Service Quality: The Antecedents of Customer Loyalty in the Automotive Industry. Production and Operations Management, 10(4), 424-439.
Dhurup, M., Dubihlela, J., & Surujlal, J. (2010). Dimensions of attachment among fans within the South African premier soccer league (PSL) and the relationship with attendance. African Journal for Physical, Health Education, Recreation and Dance, 16(3), 491-509.
Dimmock, J., Grove, J., & Eklund, R. (2005). Reconceptualising team identification: New dimensions and their relationship to intergroup bias. Group Dynamics, 9(2), 75-86.
Domazlicky, B. R. & Kerr, P. M. (1990). Baseball attendance and the designated hutter. American Economist, 34, 62-68.
Donahay, B. & Rosenberger, P. J. (2007). Using Brand Personality to measure the effectiveness of image transfer in formula one racing. Marketing Bulletin, 18(1), 1-15.
Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39(2), 239-263.
Dwaynem, B. A. & Crompton, J. L. (2000). Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research, 27(3), 785-804.
Eickelpasch, A. & Vogel, A. (2011). Determinants of the export behaviour of German business services companies. The Service Industries Journal, 31(4), 513-526.
Ellemers, N. (2012). The group self. Science, 336(6083), 848-852.
Erikson, E. H. (1968). Identity: Youth and crisis. New York: Norton.
Ferreira, M. & Armstrong, K. L. (2004). An exploratory examination of attributes influencing students’ decisions to attend college sport events. Sport Marketing Quarterly, 13(4), 194-208.
Fink, J. S., Parker, H. M., Brett, M., & Higgins, J. (2009). Off-field behavior of athletes and team identification: Using social identity theory and balance theory to explain fan reactions. Journal of Sport Management, 23(2), 142-155.
Fink, J. S., Trail, G. T., & Anderson, D. F. (2002). An examination of team identification: Which motives are most salient to the existence? International Sports Journal, 6(2), 195-207.
Fisher, L. D. (1998). Self-designing clinical trials. Statistics in Medicine, 17(14). 1551-1562.
Fisher, R. J. & Wakefield, K. (1998). Factors leading to group identification: A field study of winners and losers. Psychology & Marketing, 15(1), 23-40.
Folkes, V. S. (1988). Recent Attribution Research in Consumer Behavior: A Review and New Directions. Journal of Consumer Research, 14(4), 548-565.
Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American Customer Satisfaction Index: Nature, purpose, and findings. Journal of Marketing, 60(4), 7-18.
Fornell, C. & Larcker, D. F. (1981). Evaluating Structural Equation Model With Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.
Fornell, C., Mithas, S. F. V. M., & Krishnan, M. S. (2006). Customer satisfaction and stock prices: High returns, low risk. Journal of Marketing, 70(1), 3-14.
Foster, W. M. & Hyatt, C. (2007). I Despise Them! I Detest Them! Franchise Relocation and The Expanded Model of Organizational Identification. Journal of Sport Management, 21(2), 194-212.
Francken, D. A. (1993). Postpurchase consumer evaluation, complaint action and repurchase behavior. Journal of Economic Psychology, 19(4), 273-290.
Frow, P. & Payne, A. (2007). Towards the ‘Perfect’ Customer Experience. Brand Management, 15(2), 89-101.
Fullerton, S. (2007). Sports Marketing. New York: McGraw-Hill Irwin.
Funk, D. C. & James, J. D. (2001). The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport. Sport Management Review, 4(2), 119-150.
Funk, D. C. & James, J. D. (2006). Consumer loyalty: The meaning of attachment in the development of sport team allegiance. Journal of Sport Management, 20(2), 189-217.
Funk, D. & Pastore, D. (2000). Equating attitudes to allegiance: The usefulness of selected attitudinal information in segmenting loyalty to professional sports teams. Sport Marketing Quarterly, 9(4), 175-184.
Garbarino, E. & Johnson, M. S. (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70-88.
Gau, L. S., James, J. D., & Kim, J. C. (2009). Effects of team identification on motives, behavior outcomes, and perceived service quality. Asian Journal of Management and Humanity Sciences, 4(2-3), 76-90.
Gelb, B. D. & Sundaram, S. (2002). Adapting to word of mouse. Business Horizon, 45(4), 21-25.
Gentile, C., Spiller, N., & Noci, G. (2007). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25(5), 395-410.
Ghose, A. & Ipeirotis, P. G. (2011). Estimating the helpfulness and economic impact of product reviews: Mining text and reviewer characteristics. IEEE Transactions on Knowledge and Data Engineering, 23(10), 1498-1512.
Gilkeson, J. H. & Reynolds, K. (2003). Determinants of internet auction success and closing price: An exploratory study. Psychology & Marketing, 20(6), 537-566.
Gilmore, J. H. & Pine, J. B. (2002). Customer experience places: The new offering frontier. Strategy and Leadership, 30(4), 4-11.
Gladden, J. M. & Funk, D. C. (2002). Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport. Journal of Sport Management, 16(1), 54-81.
Gladden, J. M., Milne, G. R., & Sutton, W. A. (1998). A conceptual framework for evaluating brand equity in Division I college athletics. Journal of Sport Management, 12(1), 1-19.
Grace, D. & O’Gass, A. (2004). Examining Service Experience and Post-consumption Evaluation. Journal of Service Marketing, 18(6), 450-461.
Gray, G. T. & Gray, W. S. (2011). Customer retention in sports organization marketing: Examining the impact of team identification and satisfaction with team performance. International Journal of Customer Studies, 36(3), 275-281.
Greenwell, T. C., Fink, J. S., & Pastore, D. L. (2002). Assessing the influence of physical sport facility on customer satisfaction within the context of the service experience. Sport Management Review, 5(2), 129-48.
Greenwood, P. B., Kanters, M. A., & Casper, J. M. (2006). Sport Fan Team Identification Formation in Mid-Level Professional Sport. European Management Quarterly, 6(3), 253-265.
Gremler, D. D. & Brown, S. W. (1996). Service loyalty: its nature, importance, and implications. In B. Edvardsson, S. W. Brown, R. Johnston, & E. Scheuing (Eds), Advancing service quality: A global perspective (pp. 171-80). New York: International Service Quality Association.
Griffin, J. (1996). Customer Loyalty. Simmons & Schuster Inc.
Grønholdt, L., Martensen, A., & Kristensen, K., (2000). The relationship between customer satisfaction and loyalty: Cross-industry divergences, Total Quality Management, 11(4), 509-514.
Gobe, M. (2001). Emotional branding: the new paradigm for connecting brands to people. New York: Allworth.
Hackman, J. R. & Wageman, R. (2005). A theory of team coaching. Academy of Management Review, 30, 269-287.
Hair, Jr. R., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis (5th Ed.), New York: Macmillan.
Hamil, S., Holt, M., Michie, J., Oughton, C., & Shailer, L. (2004). The corporate governance of professional football clubs. Corporate Governance, 4(2), 44-51.
Hansen, H. & Gauthier, R. (1989). Factors affecting attendance at professional sports events. Journal of Sport Management, 3(1), 15-32.
Havard, C. T., Eddy, T. W., & Ryan, T. D. (2016). Examining the Impact of Team Identification and Gender on Rival Perceptions and Consumption Intentions of Intercollegiate Athletics Fans. Journal of Applied Sport Management, 8(2), 33-49.
Heere, B. & James, J. D. (2007). Sports teams and their communities: Examining the influence of external group identities on team identity. Journal of Sport Management, 21(3), 319-337.
Heere, B. & James, J. D. (2007). Stepping outside the lines: Developing a multi-dimensional team identity scale based on social identity theory. Sport Management Review, 10(1), 65-91.
Heere, B., Walker, M., Yoshida, M., Ko, Y. J., Jordan, J. S., & James, J. D. (2011). Brand community development through associated communities: Grounding community measurement within social identity theory. The Journal of Marketing Theory and Practice, 19(4), 407-422.
Hellier, P. K., Geursen, G M., Carr, R. A., & Rickard, J. A. (2003). Customer Repurchase Intention: A general structural equation model. European Journal of Marketing, 37(11), 1762-1800.
Hemmington, N. (2007). From Service to Experience: understanding and defining the hospitality business. The Service Industries Journal, 27(6), 747-755.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38-52.
Hirschman, E. C. & Holbrook, M. B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3), 92-101.
Ho, L. & Chuang, C. C. (2006). The application of knowledge management and customer relationship management of ROC government. Journal of American Academy of Business, Cambridge, 9, 63-72.
Hogg, M. A. & Abrams, D. (1988). Social Identifications: A Social Psychology of Intergroup Relations and Group Processes. London: Routledge.
Hogg, M. A. & Terry, D. J. (2000). Social identity and self-categorization processes in organizational contexts. The Academy of Management Review, 25(1), 121-140.
Holbrook, M. B. & Corfman, K. P. (1985). Quality and Value in the Consumption Experience: Phaedrus Rides Again, Lexington, MA: Lexington Books.
Holt, D. B. (1995). How Consumers Consume: A Typology of Consumption Practices. Journal of Consumer Research, 22(1), 1-16.
Homburg, C., Wieseke J., & Hoyer, W. D. (2009). Social identity and the service-profit chain. Journal of Marketing, 73(2), 38-54.
Hooper, D. T. & Martin, R. (2008). Beyond personal Leader-Member Exchange (LMX) quality: The effects of perceived LMX variability on employee reactions. The Leadership Quarterly, 19, 20-30.
Hu, C. M. & Cole, S. (2016). Comparing expenditure patterns and travel characteristics among NFL fans with different levels of team identification. Tourism Review International, 20(1), 3-10.
Hui, T. K. Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975.
Hulten, B., Broweus, N., & Van Dijk, M. (2009). Sensory marketing. Hamsphire, United Kingdom: Palgrave-Macmillan.
Hume, M. (2008). Understanding core and peripheral service quality in customer repurchase of the performing arts. Managing Service Quality, 18(4), 349-369.
Hunt, K. A., Bristol, T. R., & Bashaw, E. R. (1999). A conceptual approach to classifying sports fans. Journal of Service Marketing, 13(6), 439-452.
Jackson, J. W. (2002). Intergroup Attitudes as a Function of Different Dimensions of Group Identification and Perceived Intergroup Conflict. Self and Identity, 1(1), 11-33.
James, J. D. (2001). The role of cognitive development and socialization on the initial development of team loyalty. Leisure Sciences, 23, 233-261.
James, J. D. & Ridinger, L. L. (2002). Female and male sport fans: A comparison of sport consumptive motives. Journal of Sport Behavior, 25(3), 260–278.
Jang, S. C. & Feng, R. (2007). Temporal destination revisit intention: The effects of novelty seeking and satisfaction. Tourism Management, 28(2), 580-590.
Jones, I. (1997). A further examination of the factors influencing current identification with a sports team, a response to Wann et al. (1996). Perceptual and Motor Skills, 85(1), 257-258.
Jones, T. O. & Sasser, E. W. (1995). Why satisfied customers defect. Harvard Business Review, 73(6), 88-99.
Joy, A. & Sherry, Jr. J. F. (2003). Speaking of Art as Embodied Imagination: A Multisensory, approach to Understanding Aesthetic Experience. Journal of Consumer Research, 30(2), 259-82.
Joreskog, K. G. (1971). Statistical Analysis of Sets of Congeneric Tests. Pbyehometrik, 36(2), 109-132.
Kahle, L., Aiken, D., Dalakas, V., & Duncan, M. (2003). Men’s versus women’s collegiate basketball customers: Attitudinal favorableness and the environment. International Journal of Sports Marketing and Sponsorship, 5(2), 145-159.
Kanji, G. & Moura e Sá, P. (2002). Kanji’s business scorecard. Total Quality Management, 13(1), 13-27.
Katz, M. & Heere, B. (2013). Leaders and followers: An exploration of the notion of scale-free networks within a new brand community. Journal of Sport Management, 27(4), 271-287.
Keaveney, S. M. (1995). Customer switching behavior in service industries: an exploratory study. Journal of Marketing, 59, 71-82.
Keiningham, T. L., Cooil, B., Aksoy, L., Andreassen, T. W., & Weiner, J. (2007). The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation and share-of-wallet. Managing Service Quality, 17(4), 361-384.
Kerstetter, D. L. & Kovich, G. M. (1997). The involvement profiles of Division I women’s basketball spectators. Journal of Sport Management, 11(3), 234-249.
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Information Systems Research, 20(2), 237-257.
Kim, H. & Niehm, L. S. (2009). The impact of website quality on information quality, value, and loyalty intentions in apparel retailing. Journal of Interactive Marketing, 23(3), 221-233.
Kim, Y. M. & Kim, S. (2009). The relationships between team attributes, team identification and sponsor image. International Journal of Sports Marketing and Sponsorship, 10(3), 215-229.
Kiska, J. (2002). Customer experience management. CMA Management, 76(7), 28-30.
Klaus, P. & Maklan, S. (2012). EXQ: a multiple-item scale for assessing service experience. Journal of Service Management, 23(1), 5-33.
Klaus, P. & Maklan, S. (2013). Towards a better measure of customer experience. International Journal of Market Research, 55(2), 227-246.
Knippenberg, D. & Schie, E. C. (2000). Foci and correlates of organizational identification. Journal of Occupational and Organizational Psychology, 73(2), 137-147.
Koenig, L. N. & Palmer, A. (2008). Experiential values over time – a comparison of measures of satisfaction and emotion. Journal of Marketing Management, 24(1-2), 69-85.
Ko, Y. J., Zhang, J., Cattani, K., & Pastore, D. (2011). Assessment of event quality in major spectator sports. Managing Service Quality, 21(3), 304-322.
Koo, G. Y., Hardin, R., McClung, S., Jung, T. J., Cronin, J., & Vorhees, C. (2009). Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball. International Journal of Sports Marketing and Sponsorship, 11(1), 46-59.
Kotler, P. & Armstrong, G. (2012). Marketing: An Introduction, 11th (Ed.), Englewood Cliffs, NJ: Prentice-Hall, Inc.
Kotler, P., Keller, K. L., Ang, S. H., Leong, S. M., & Tan, C. T. (2006). Marketing management: An Asian perspective (4th ed.). Singapore: Prentice Hall.
Kozinets, R. V., de Valck, K., Wojnicki, A. C., & Wilner, S. J. S. (2010). Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities. Journal of Marketing, 74(2), 71-89.
Kwon, H. & Armstrong, K. L. (2006). Impulse Purchases of Sport Team Licensed Merchandise: What Matters? Journal of Sport Management, 20(1), 101-119.
Kwon, H., Kim, H., & Mondello, M. (2008). Does a manufacturer matter in co-branding? The influence of a manufacturer brand on sport team licensed apparel. Sport Marketing Quarterly, 17(3), 163-172.
Kwon, H. H., Trail, G., & Anderson, D. (2005). Are points of attachment necessary in predicting cognitive, affective, conative, or behavioral loyalty? A case analysis. Sport Management Review, 8(3), 255-270.
Kwon, H. H., Trail, G., & James, J. D. (2007). The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel. Journal of Sport Management, 21, 540-554.
Kwon, H. H., Trail, G., & Lee, D. (2008). The effects of vicarious achievement and Team identification on BIRGing and CORFing. Sport Marketing Quarterly, 17(4), 209-217.
Ladhari, R. (2007) The Effect of Consumption Emotions on Satisfaction and Word-of-Mouth Communications. Psychology and Marketing, 24(12), 1085-1108.
Laverie, D. & Arnett, D. (2000). Factors affecting fan attendance: The influence of identity salience and satisfaction. Journal of Leisure Research, 32(2), 225-246.
Lee, C. K., Yoon, Y. S., & Lee, S. K. (2007). Investigation the relationships among perceived value, satisfaction, and recommendations: the case of the Korean DMZ. Tourism Management, 28(1), 204-214.
Lee, S. M., Lee, D., & Kang, C. Y. (2012). The impact of high-performance work systems in the health-care industry: employee reactions, service quality, customer satisfaction, and customer loyalty. Service Industries Journal, 32(1), 17-36.
Lemke, F., Clark, M., & Wilson, H. (2011). Customer experience quality: An exploration in business and consumer contexts using Repertory Grid Technique. Journal of the Academy of Marketing Science, 39(6), 846-869.
Leo, P. Y. & Philippe, J. (2002). Retail centres: location and customer satisfaction. Service Industries Journal, 22(1), 122-46.
Lera-Lopez, F., Rapun-Garate, M., & Suarez, M. J. (2011). Determinants of individual consumption on sports attendance in Spain. International Journal of Sport Finance, 6(3), 204-221.
Lertwachara, K. & Cochran, J. (2007). An event study of the economic impact of professional sport franchises on local US economies. Journal of Sport Economics, 8(3), 244-254.
Levine, R. M., Prosser, A., Evans, D., & Reicher, S. D. (2005). Identity and emergency intervention: How social group membership and inclusiveness of group boundaries shape helping behavior. Personality and Social Psychology Bulletin, 31(4), 443-453.
Lima, E. S. & Lima, M. G. (1998). Cultural contexts of political action in school and society. New York: State University of New York.
Liu, C. & Arnett, K.P. (2000). Exploring the factors associated with Web site success in the context of electronic commerce. Information &Management, 38(1), 23-33.
Lock, D. & Funk, D. C. (2016). The Multiple In-group Identity Framework. Sport Management Review, 19(2), 85-96.
Lock, D., Funk, D. C., Doyle, J. P., & McDonald, H. (2014). Examining the longitudinal structure, stability, and dimensional interrelationships of team identification. Journal of Sport Management, 28(2), 119-135.
Lock, D., Taylor, T., Funk, D., & Darcy, S. (2012). Exploring the development of team identification. Journal of Sport Management, 26(4), 283-294.
Lovelock, C. & Wirtz, J. (2004). Service marketing: People, technology, strategy (5th Eds.). Upper Saddle River, NJ: Pearson Prentice Hall Press.
Ludwig, S., Ruyter, K. D., Friedman, M., Bruggen, E. C., Wetzels, M., & Pfann, G. (2013). More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. Journal of Marketing, 77(1), 87-103.
Madrigal, R. (2000). The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products. Journal of Advertising, 29(4), 13-24.
Madrigal, R. (2001). Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship. Psychology & Marketing, 18(2), 145-165.
Madrigal, R. & Chen, J. (2008). Moderating and mediating effects of team identification in regard to causal attributions and summary judgments following a game outcome. Journal of Sport Management, 22(6), 717-733.
Mael, F. & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13(2), 103-123.Mahony, D. F. (1995). The effect of personality variable of self-monitoring on individual loyalty to professional football teams. Unpublished doctoral dissertation, Ohio State University.
Mahony, D. F., Madrigal, R., & Howard, D. R. (2000). Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty. Sport Marketing Quarterly, 9(1), 15-25.
Mahony, D. F. & Moorman, A. M. (2000). The relationship between the attitudes of professional sport fans and their intentions to watch televised games. Sport Marketing Quarterly, 9(3), 131-139.
Mahony, D. F., Nakazawa, M., Funk, D. C., James, J. D., & Gladden, J. M. (2002). Motivational factors influencing the behaviour of J. League spectators. Sport Management Review, 5(1), 1-24.
Maklan, S. & Klaus, P. (2011). Customer Experience: Are we measuring the right things? International Journal of Market Research, 53(6), 771-792.
Mangold, W. G., Miller, F., & Brockway, G. R. (1999). Word-of-Mouth communication in the service marketplace. Journal of Services Marketing, 13(1), 73-89.
Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2006). Lasting customer loyalty: A total customer experience approach. Journal of Consumer Marketing, 23(7), 397-405.
Matsuoka, H., Chelladurai, P., & Harada, M. (2003). Direct and interaction effects of team identification and satisfaction on intention to attend games. Sport Marketing Quarter, 12(4), 244-253.
Maxham III, J. G. & Netemeyer, R. G. (2002). A Longitudinal Study of ComplainingCustomers' Evaluations of Multiple Service Failures and Recovery Efforts. Journal of Marketing, 66(4), 57-71.
McGoldrick, P. (2002). Retail Marketing, Maidenhead, Berkshire: McGraw Hill Education.
McDonald, H. & Shaw, R. (2005). Satisfaction as a predictor of football club members’ intentions. International Journal of Sports Marketing & Sponsorship, 7(1), 81-87.
McDonald, H. & Sherry, E. (2010). Evaluating sport club board performance: A customer perspective. Journal of Sport Management, 24(4), 524-543.
Melnick, M. J. (1993). Searching for sociability in the stands: A theory of sports spectating. Journal of Sports Management, 7(1), 44-60.
Melnick, M. J. & Wann, D. L. (2011). An examination of sport fandom in Australia: Socialization, team identification, and fan behavior. International Review for the Sociology of Sport, 46(4), 456-470.
Meyer, C. & Schwager, A. (2007). Understanding customer experience. Harvard Business Review, 85(2), 117-126.
Michnik, J. & Lo. M. C. (2009). The assessment of the information quality with the aid of multiple criteria analysis. European Journal of Operational Research, 195(3), 850-856.
Mick, D. G. & Fournier, S. (2000). I can’t get no satisfaction (without really knowing customer’s experiences). American Marketing Association. Conference Proceeding, 11, 81-82.
Moe, W. W. & Schweidel, D. A. (2012). Online product opinions: Incidence, evaluation, and evolution. Marketing Science, 31(3), 372-386.
Moe, W. W. & Trusov, M. (2011). The value of social dynamics in online product rating forums. Journal of Marketing Research, 48(3), 444-456.
Montoya-Weiss, M. M., Voss, G. B., & Grewal, D. (2003). Online channel use and satisfaction in a multichannel service context, MSI Reports, 2(3), 19-35.
Mudambi, S. M. & Schuff, D. (2010). What makes a helpful online review? A study of customer reviews on Amazon.com. MIS Quarterly, 34(1), 185-200.
Mullin, B. J., Hardy, S., & Sutton, W. A. (2000). Sport marketing (2nd ed.). IL: Human Kinetics Publishers.
Murray, D. & Howat, G. (2002). The relationships among service quality, value, satisfaction and future intentions of customers at an Australian sport and leisure centre. Sport Management Review, 5(1), 25-43.
Nadiri, H. & Nazan, G. G. (2013). An empirical study to diagnose the outcomes of customers’ experiences in trendy coffee shops. Journal of Business Economics and Management, 14(1), 22-53.
Nasermoadeli, A., Ling, K., & Maghnati, F. (2013). Evaluating the impacts of customer experience on purchase intention. International Journal of Business and Management, 8(6), 128-138.
Nasution, H. N. & Mavondo, F. T. (2008). Customer value in the hotel industry: what managers believe they deliver and what customer experience. International Journal of Hospitality Management, 27(2), 204-213.
Nicholls, J. A. F., Gilbert, G. R., & Roslow, S. (1998). Parsimonious measurement of customer satisfaction with personal service and the service setting. Journal of Consumer Marketing, 15(3), 239-253.
Norman, M. (2014). Online community or electronic tribe? Exploring the social characteristics and spatial production of an Internet hockey fan culture. Journal of Sport & Social Issues, 38(5), 395-414.
Nunes, P. F. & Cespedes, F. V. (2003). The customer has escaped. Harvard Business Review, 81(1), 96-105.
Nunnally, J. C. (1978). Psychometric Theory. New York, NY: McGraw-Hill.
Nyffenegger, B., Krohmer, H., Hoyer, W. D., & Malaer, L. (2014). Service Brand Relationship Quality: Hot or Cold? Journal of Service Research, 26, 1-17.
O’Connor, D. (2005), Towards a new interpretation of hospitality, International Journal of Contemporary Hospitality Management, 17(3), 267-271.
Oliva, R. A. (2000). Atomize' your customers' experience. Marketing Management, 9(3), 54-57.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequence of satisfaction decisions. Journal of Marketing Research, 17(4), 460-469.
Oliver, R. L. (1996). Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction. Journal of Consumer Research, 20(3), 451-466.
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors influencing the effectiveness of relationship marketing: A meta-analysis. Journal of Marketing, 70(3), 136-153.
Pan, D. W., Zhu, Z., Gabert, T. E., & Brown, J. (1999).Team performance, market characteristics and attendance of major league baseball: A panel data analysis. The Mid-Atlantic Journal of Business, 35, 77-91.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 44-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 5-6.
Patterson, P. G. & Spreng, R. A. (1997). Modeling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: An empirical examination. International Journal of Service Industry Management, 8(5), 414-434.
Peng, W. (2008). The Mediational Role of Identification in the Relationship between Experience Mode and Self-Efficacy: Enactive Role-Playing versus Passive Observation. CyberPsychology & Behavior, 11(6), 349-652.
Petrick, J. F. (2004). First timers’ and repeaters’ perceived value. Journal of Travel Research, 43(1), 29-38.
Pfeifer, P. (2005). The optimal ratio of acquisition and retention costs. Journal of Targeting, Measurement and Analysis for Marketing, 13(2), 179-188.
Phinney, J. S. (1992). The multigroup ethnic identity measure a new scale for use with diverse groups. Journal of Adolescent Research, 7(2), 156-176.
Pine, J. B. & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, (July–August), 97-105.
Pine, J. B. & Gilmore, J. H. (1999). The Experience Economy. Boston: Harvard Business School Press.
Pine, J. B. & Gilmore, J. H. (2004). Experience is marketing. Brand Strategy, 187, 50-51.
Pine, J. B. & Gilmore, J. H. (2008). The Eight Principles of Strategic Authenticity. Strategy & Leadership, 36(3), 35-40.
Pinnuck, M. & Potter, B. (2006). Impact of on-field football success on the off-field financial performance of AFL football clubs. Accounting and Finance, 46(3), 499-517.
Pizam, A. (2010). Creating memorable experiences. International Journal of Hospitality Management, 29(3), 343.
Postmes, T. & Branscombe, N. R. (2002). Influence of long-term racial environmental composition on subjective well-being in African Americans. Journal of Personality and Social Psychology, 83(3), 735-751.
Prahalad, C. K. & Ramaswamy, V. (2003). The new frontier of experience innovation. Sloan Management Review, 44(4), 12-18.
Pratyush, B. & Abhijit, C. (2004). An empirical investigation of decision-making satisfaction in web-based decision support systems. Decision Support Systems, 37(1), 187-197.
Pullman, M. E. & Gross, M. A. (2004). Ability of experience design elements to elicit emotions and loyalty behaviors. Decision Sciences, 35(3), 551-578.
Reed, A. (2002). Social identity as a useful perspective for self-concept-based consumer research. Psychology & Marketing, 19(3), 235-266.
Reichheld, F. F. & Schefter, P. (2000). E-loyalty: Your secret weapon on the web, Harvard Business Review, 78(4), 105-113.
Richins, M. L. (1983). Negative word-of-mouth by dissatisfied consumers. A pilot study. Journal of Marketing, 47(1), 68-78.
Richins, M. L. & Root-Shaffer, T. (1988). The Role of Evolvement and Opinion Leadership in Consumer Word-of-mouth: An Implicit Model Made Explicit. NA-Advances in Consumer Research, 15(1), 32-36.
Ridinger, L. L. & Funk, D. C. (2006). Looking at gender differences through the lens of sport spectators. Sport Marketing Quarterly, 15(3), 155–166.
Riketta, M. & Landerer, A. (2005). Organizational commitment, accountable and work behavior: A correlational study. Social Behavior and Personality, 30(7), 653-660.
Roberts, K., Varki. S., & Brodie, R. (2003) Measuring the Quality of Relationships in Consumer Services: An Empirical Study. European Journal of Marketing, 37(1), 169-96.
Robinson, M. & Trail, G. (2005). Relationships among spectator gender, motives, points of attachment, and sport preference. Journal of Sport Management, 79(1), 58-80.
Roos, I. (1999). Switching processes in customer relationships. Journal of Service Research, 2(1), 376-393.
Rowley, J. (1999). Measuring Total Customer Experience in Museums. International Journal of Contemporary Hospitality Management, 11(6), 303-308.
Sato, M., Jordan, J. S., Kaplanidou, K., & Funk, D. C. (2014). Determinants of tourists’ expenditure at mass participant sport events: A five-year analysis. Current Issues in Tourism, 17(9), 763-771.
Schembri, S. (2006). Rationalizing Service Logic or Understanding Services as Experience? Marketing Theory, 6(3), 381-392.
Schiffman, L. G. & Kanuk, L. L. (2004). Consumer Behavior (8th ed.), New Jersey: Prentice Hall.
Schmitt, B. (1999). Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands. New York: Free Press.
Schmitt, B. H. (2003). Customer experience management: A revolutionary approach to connecting with your customer. Indianapolis: John Wiley & Sons.
Selnes, F. (1993). An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty. European Journal of Marketing, 27(9), 19-35.
Senecal, S. & Nantel, J. (2004). The influence of online product recommendations on consumers' online choices. Journal of Retailing, 80(2), 159-169.
Shankar, V., Smith, A. K., & Rangaswamy, A. (2003). Customer satisfaction and loyalty in online and offline environments. International Journal of Research in Marketing, 20(2), 153-175.
Shaw, C. (2002). The DNA of customer experience: How emotions drive value. New York: Palgrave.
Shaw, C. & Ivens, J. (2002). Building Great Customer Experiences. Palgrave Macmillan, Basingstoke.
Sheth, J. N. Newman, B. I., & Gross, B. L. (1991). Why We Buy What We Buy: A Theory of Consumption Values. Journal of Business Research, 22(2), 159-170.
Sheth, J. N. & Parvatiyar, A. (1995). Relationship marketing in consumer markets: antecedents and consequences, Journal of the Academy of Marketing Science, 23(4), 255-271.
Shetty, Y. K. & Ross, J. E. (1985). Quality and its management in service businesses. Industrial Management, 27(8), 7-12.
Silverman, G. (2001). The power of word of mouth. Direct Marketing, 64(5), 47-52.
Sindhav, B. & Adidam, P. T. (2012). Hedonic and Utilitarian Values of a Service Experience with a Nonprofit: The Role of Identification. International Management Review, 8(1), 37-43.
Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102-113.
Somech, A., Desivilya, H. S., & Lidogoster, H. (2009). Team conflict management and team effectiveness: the effects of task interdependence and team identification. Journal of Organizational Behavior, 30, 359-378 .
Song, H. R. & Ryu, W. Y. (2016). The Influence of Professional Baseball Fan's Team Identification and Team Loyalty on Purchase Intention of Parent Company Products. Journal of Digital Convergence, 14(1), 445-452.
Spreng, R. A., Harrell, G., & Mackoy, R. D. (1995). The impact of service recovery efforts on consumer intentions. Journal of Services Marketing, 9(1), 15-23.
Steffens, N. K., Haslam, S. A., Schuh, S. C., Jetten, J., & Van Dick, R. (2016). A Meta-Analytic Review of Social Identification and Health in Organizational Contexts. Personality and Social Psychology Review, July, 1-33.
Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer-brand identification. International Journal of Research in Marketing, 29(4), 406-418.
Strauss, J. & Frost, R. (2001). E-Marketing. Upper Saddle River, NJ : Prentice Hall.
Stryker, S. (1980). Symbolic interactionism: A socio-structural version. Menlo Park, CA: Benjamin/Cummings.
Sutton, W. A., McDonald, M. A., Milne, G. R., & Cimperman, J. (1997). Creating and fostering fan identification in professional sports. Sport Marketing Quarterly, 6(1), 15-22.
Swanson, S. R., Gwinner, K., Larson, B. V., & Janda, S. (2003). Motivations of College Student Game Attendance and Word-of-Mouth Behavior: The Impact of Gender Difference. Sport Marketing Quarterly, 12(3), 151-162.
Tajfel, H. (1972). Some developments in European social psychology. European Journal of Social Psychology, 2(3), 307-321.
Tajfel, H. (1978). Social categorization, social identity and social comparison. London: Academic Press.
Tajfel, H. & Turner, J. C. (1979). Differntiation between social groups:Studies in the social psychology of 132 intergroup relations. London: Academic Press.
Tajfel, H. & Turner, J. C. (1986). The social identity theory of intergroup behavior. Chicago, IL: Nelson-Hall.
Tam, J. L. M. (2004). Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model. Journal of Marketing Management, 20(7), 897-917.
Tanimoto, J. & Fujii, H. (2003). A study on di_usion characteristics of information on a human network analyzed by a multi-agent simulator. The Social Science Journal, 40(3), 479-85.
Theodorakis, N. D. & Alexandris, K. (2008). Can service quality predict spectators’ behavioral intentions in professional soccer? Managing Leisure, 13(3), 162-178.
Theodorakis, N., Kambitsis, C., Laios, A., & Koustelios, A. (2001). Relationship between measures of service quality and satisfaction of spectators in professional sports. Managing Service Quality, 11(6), 431-438.
Thomas, B. (2003). Making quality customer experience real: how we achieved new heights in our customer-supplier relationships. Quality Congress. Annual Quality Congress Proceedings, 57(4), 617-623.
Tirunillai, S. & Tellis, G. J. (2012). Does chatter really matter? Dynamics of user-generated content and stock performance. Marketing Science, 31(2), 198-215.
Todd, S. Y., Crook, T. R., & Barilla, A. G. (2005). Hierarchical Linear Modeling of Multilevel Data. Journal of Sport Management, 19, 387-403.
Toivonen, M. & Tuominen, T. (2009). Emergence of innovations in Services. The Service Industries Journal, 29(7). 887-902.
Trail, G. T., Fink, J. S., & Anderson, D. F. (2003). Sport spectator consumption behavior. Sport Marketing Quarterly, 12(1), 8-17.
Trail, G. T. & James, J. D. (2001). The motivation scale for sport consumption: Assessment of the scale’s psychometric properties. Journal of Sport Behavior, 24(1), 108-127.
Trail, G. T., Robinson, M. J., Dick, R. J., & Gillentine, A. J. (2003). Motives and points of attachment: Fans versus spectators in intercollegiate athletics. Sport Marketing Quarterly, 12(4), 217-227.
Tsai, H. T. & Huang, H. C. (2007). Determinants of E-repurchase Intentions: An Integrative Model of Quadruple Retention Drivers. Information and Management, 44(3), 231-239.
Tseng, C. Y., Kuo, H. Y., & Chou, S. S. (2008). Configuration of innovation and performance in the service industry: evidence from the Taiwanese hotel industry. The Service Industries Journal, 28(7), 1015-1028.
Tsiotsou, R. H. (2013). Sport Team Loyalty: Integrating Relationship Marketing and a Hierarchy of Effects. Journal of Services Marketing, 27(6), 458-471.
Tsiros, M. & Mittal, V. (2000). Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making. Journal of Consumer Research, 26(4), 401-417.
Tsuji, Y., Bennett, G., & Zhang, J. (2007). Consumer satisfaction with an action sports event. Sport Marketing Quarterly, 16(4), 199-208.
Turner, J. C. (1991). Social influence. Belmont, CA: Thomson Brooks/Cole Publishing Co.
Uhlman, B. T. & Trail, G. T. (2012). An analysis of the motivators of Seattle sounders FC season ticket holders: A case study. Sport Marketing Quarterly, 21(4), 243-252.
Uhrich, S. & Benkenstein, M. (2012). Physical and social atmospheric effects in hedonic service consumption: customers' roles at sporting events. The Service Industries Journal, 32(11), 1741-1757.
Underwood, R., Bond, E., & Baer, R. (2001). Building Service Brands via Social Identity: Lessons from the Sports Marketplace. Journal of Marketing Theory and Practice, 9(1), 1-13.
Van Dick, R., Wagner, U., Stellmacher, J., Christ, O., & Tissington, P. A. (2005). To Be(long) or Not to Be(long): Social Identification in Organizational Contexts. Genetic, Social, and General Psychology Monographs, 131(3), 189-218.
Vargo, S. & Lusch, R. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17.
Vargo, S. & Lusch, R. (2008), Why Service? Journal of the Academy of Marketing Science, 36(1), 25-38.
Vargo, S. T. & Lusch, R. F. (2016). Institutions and axioms: an extension and update of service-dominant logic. Journal of Academy of Marketing Science, 44(1), 5-23.
Verhoef, P., Lemon, K., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. (2009). Customer experience creation: determinants, dynamics and management strategies. Journal of Retailing, 85(1), 31-41.
Vonderembse, M. A. (1995). Return on quality: measuring the financial impact of your company’s quest for quality. Interfaces, 24(6), 124-125.
Voss, C. & Zomerdijk, L. (2007) Innovation in experiential services – an empirical view. Innovation in Services. London: DTI.
Wakefield, K. L. (1995). The pervasive effects of social influence on sporting event attendance. Journal of Sport and Social Issues, 19(4), 335-351.
Wakefield, K. L. & Blodgett, J. G. (1996). The effect of servicescape on customers’ behavioral intentions in leisure service settings. Journal of Services Marketing, 10(6), 45-61.
Wakefield, K. L. & Wann, D. L. (2006). An examination of dysfunctional sport fans: method of classification and relationships with problem behaviors. Journal of Leisure Research, 38(2), 168-186.
Wang, R. Y. & D. M. Strong, (1996). Beyond accuracy: What data quality means to data consumers. Journal of Management Information Systems, 12(4), 5-33.
Wann, D. L. & Branscombe, N. R. (1990). Die-hard and fair-weather fans: Effects of identification on BIRGing and CORFing tendencies. Journal of Sport & Social Issues, 14(2), 103-117.
Wann, D. L. & Branscombe, N. R. (1993). Sports fans: Measuring degree of identification with their team. International Journal of Sport Psychology, 24(1), 1-17.
Wann, D. L. & Dolan, T. J. (1994). Attributions of highly identified sports spectators. Journal of Social Psychology, 134(6), 783-794.
Wann, D., Melnick, M., Russell, G., & Pease, D. (2001). Sport fans: The psychology and social impact of spectators. New York: Routledge.
Wann, D. L., Royalty, J., & Roberts, A. (2000). The Self-Presentation of Sport Fans: Investigating the Importance of Team identification and Self-Esteem. Journal of Sport Behavior, 23(2), 198-206.
Wann, D. L. & Schrader, M. P. (1997). Team identification and the enjoyment of watching a sporting event. Perceptual and Motor Skills, 84(3), 954.
Wann, D. L., Tucker, K. B., & Schrader, M. P. (1996). An Exploeatory Examination of the Factors Influencing the Origination, Continuation, and Cessation of Identification with Sports Teams. Perceptual and Motor Skills, 82, 995-1001.
Webster, F. E. J. (1994). Defining the new marketing concept. Marketing Management, 2(4), 22-31.
Westbrook, R. A. (1987). Product/Consumption-Based Affective Responses and Postpurchase Processes. Journal of Marketing Research, 24(3), 258-270.
Williams, L. M. & Lawler, M. G. (2001). Religious heterogamy and religiosity: A comparison of interchurch and same-church individuals. Journal for the Scientific Study of Religion, 40(3), 465-478.
Williams, P. & Naumann, E., (2011). Customer satisfaction and business performance: a firm-level analysis. Journal of Services Marketing, 25(1), 20-32.
Wilson, R. (2006). The economic impact of local sportevents: Significant, limited or otherwise? A case study offour swimming events. Managing Leisure, 11(1), 57-70.
Won, K. U. & Kitamura, K. (2006). Motivational Factors Affecting Sports Consumption Behavior of K-league and J-league Spectators. International Journal of Sport and Health Science, 4, 233-251.
Woodruff, R. B., Cadotte, E. R., & Jenkins, R. L. (1983). Modeling Consumer Satisfaction Processes Using Experience-Based Norms. Journal of Marketing Research, 20(3), 296-304.
Wu, C. H. & Liang, R. (2009). Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management, 28(4), 586-593.
Wu, S. H., Tsai, C. Y. D., & Hung, C. C. (2012). Toward team or player? How trust, vicarious achievement motive, and identification affect fan loyalty. Journal of Sport Management, 26(2), 177-191.
Yi, Y. & La, S. (2004). What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty. Psychology and Marketing, 21(5), 351-373.
Yoshida, M., Gordon, B., Nakazawa, M., & Biscaia, R. (2014). Conceptualization and measurement of fan engagement: Empirical evidence from a professional sport context. Journal of Sport Management, 28(4), 399-417.
Yoshida, M. & James, J. D. (2010). Customer satisfaction with game and service experiences: Antecedents and Consequences. Journal of Sport Management, 24(3), 338-361.
Yuan, Y. H. & Wu, C. (2008). Relationships among experiential marketing, experiential value and customer satisfaction. Journal of Hospitality & Tourism Research, 32(3), 387-410.
Yeung, M. C. H. & Ennew, C. T. (2001). Measuring the impact of Customer Satisfaction on Profitability: A Sectoral Analysis. Journal of Targeting Measurement and Analysis for Marketing, 10(2), 106-116.
Zaccaro, S. J., Rittman, A. L., & Marks, M. A. (2001). Team leadership. The Leadership Quarterly, 12, 451-483.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
Zeithaml, V. A., Berry, L. L., & Parasuraman, D. B. A., (1993). The nature and determinants of customer expectations of service. Journal of the Academy of Marketing Science, 21(1), 1-12.
Zeithaml, V. A., Berry, L. L., & Parasuraman, D. B. A., (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.
Zeithaml, V. A. & Bitner, M. J. (1996). Service Marketing. NY: McGraw-Hill.
Zhang, J. & Bloomer, J. M. M. (2008). The Impact of Value Congruence on Consumer Service Brand Relationships. Journal of Service Research, 11(2), 161-178.
Zhou, T. (2011). Understanding online community user participation: A social influence perspective. Internet Research, 21(1), 67-81.
Zhu, F. & Zhang, X. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133-148.