This paper aims to investigate and elucidate the relationship between virtue ethics and moral motivation, also with an attempt to point out the common mistake in the view that moral motivation is neglected by virtue ethics. We find out through our thorough investigation that the difference between virtue ethics and deontology with regard to moral motivation is not as wide as it was thought to be. Moral motivation is regarded as no less necessary and essential to virtue ethics as to deontology, the difference is just a matter of degree. According to Aristotle, moral act is a result of choice, when we choose certain act in a particular situation, it may be noble, or mean. Therefore, we must deliberate in accordance with the guide of practical wisdom before we make decision, and the moral motivation is already implied in the deliberation itself, because we must have considered why we should do this, rather than that. In the Nicomachean Ethics, Aristotle talks about various moral virtues, such as courage and temperance. However, among his account of all moral virtues, it is philia which gives true significance of moral motive.