線上學習市場使用意向模式建構與比較分析之研究--整合模式之觀點_

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題名：	線上學習市場使用意向模式建構與比較分析之研究--整合模式之觀點
書刊名：	交大管理學報
作者：	楊淑斐／林文寶
作者(外文)：	Yang, Shu-fei／Lin, Wen-bao
出版日期：	2005
卷期：	25:2
頁次：	頁171-210
主題關鍵詞：	線上學習；使用意向；結構方程模式；E-learning；User intent；Structure equation modeling
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(5) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:0 點閱:30

隨著現今網際網路的快速和穩定發，以網路應用多元化延伸的線上學習市場之產業最為盛行。因此，了解線上學習的使用意向模式，對於經營經上學習市場業者和後續研究者將具有重要的參考指標。本研究以各種消費行為模式和整合模式為比較的基礎，採結構方程式模式(SEM)方法，蒐集434份資料，分別建在使用者對線上學習使用意向因果關係模式並進行比較分析。經結構化方程式模型實證，以整合模式所建構線上學習市場使用意向模式的配適度最佳。

以文找文

The rapid development of the Internet and its stability allows for the popularity of e-learning. As such, a proper understanding on the user model remains important as a reference for marketers and researchers. Based and compared different consumer behavioral models and the integrated model, this study adopts the structure equation model (SEM) for testing the models. A total of 434 entries of data were collected and used in this study to find out how they affect online learning users. Under the user internet model a comparative analysis was conducted. The SEM is used for verification. The result indicated that the user intent model of the online learning market constructed under the integrated model is most appropriate.

以文找文

期刊論文
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學位論文
1.	Davis, Fred D.(1986)。A technology acceptance model for empirically testing new end-user information systems: Theory and result(博士論文)。Massachusetts Institute of Technology。

圖書
1.	Johnson, D. W.、Johnson, R. T.(1997)。Learning Together and Alone: Cooperative, and Individualistic Learning。Englewood Cliffs, New Jersey：Pretice-Hall。
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圖書論文
1.	Roper, B.(1966)。The Importance of Attitudes, the Difficulty of Measurement。New Ideas for Successful Marketing。Chicago：American Marketing Association。
2.	Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。
3.	Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。

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