臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：轉移成本與服務品質對線上購物店配取貨點選擇行為之影響
書刊名：運輸計劃
作者：馮正民 引用關係／黃昱凱 引用關係
作者(外文)：Feng, Cheng-min／Huang, Yu-kai
出版日期：2006
卷期：35:4
頁次：頁507-542
主題關鍵詞：轉移成本；選擇行為；店配；結構方程模型；尖點劇變模型；Switching cost；Choice behavior；Retailing delivery；Structural equation modeling；Cusp catastrophe model
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(13) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:12
  • 共同引用共同引用:0
  • 點閱點閱:30
隨著網際網路應用的普及，電子商店已成為一個新興的重要零售通路。有別於國外電子商務的物流機制著重在宅配的發展，臺灣由於便利商店高度聚集的特性，並藉由多次配送及高度資訊化的優勢而發展出以便利商店為基礎之「線上購物、超商取貨」物流模式，並快速成為臺灣電子商務中最令人矚目的物流暨金流運作方式。就物流行銷的角度而言，了解消費者店配取貨點選擇行為，將有助於發展恰當的行銷活動來擴增其市場占有率。本文首先以結構方程模型來分析影響取貨點選擇行為的主要因素及其潛在變項間之因果關係，研究結果顯示轉移成本與服務品質為影響消費者店配選擇行為的主要因素。此外，本文進一步以尖點劇變模型來分析店配取貨點的選擇行為，除了闡述選擇行為的劇變特徵外，並蒐集電子商店的實際資料，以定性分析方式來說明轉移成本與服務品質等因素，如何經由不同的物流行銷活動來影響消費者的選擇行為。
The Internet has provided people with a new medium for social activities. Many marketing experts believe that the web site is the most important retail channel. Convenience stores in Taiwan have integrated the e-Commerce with their logistics system to develop a new retail delivery model, “Shopping in an online store and picking up goods in a convenience store”, and have made remarkable successes. The objective of this study is to explore what factors can influence the pick-up point choice behavior. Firstly, we defined the latent variables and manifest variables in the structural equation modeling (SEM). The results indicate that switching costs and service quality are the two major influential factors which can capture the choice behavior. Secondly, a cusp catastrophe model was applied to examine the linkages among service quality, switching costs and the loyalty to a pick-up point. Finally, we discussed the catastrophe characteristics of the choice behavior by using the cusp catastrophe model based on the empirical data, and explored how switching costs and service quality affect the choice behavior.
期刊論文
1.Sethi, V.、King, R. C.(1998)。An Application of the Cusp Catastrophe Model to User Information Satisfaction。Information and Management，34，41-53。  new window
2.Smith, A.、Sparks, L.、Hart, S.、Tzokas, N.(2003)。Retail Loyalty Schemes: Results from a Consumer Dairy Study。Journal of Retailing and Consumer Services，10，100-119。  new window
3.Rense, L.、James, H.(2000)。Modeling Maher's Attribution Theory of Delusions As a Cusp Catastrophe。Nonlinear Dynamics, Psychology, and Life Science，4(3)，235-254。  new window
4.Lange, R.、McDade, S.、Oliva, T. A.(2001)。Technological Choice and Network Externalities: A Catastrophe Model Analysis of Firm Software Adoption for Competing Operating Systems。Structural Change and Economic Dynamics，12(1)，29-57。  new window
5.Barbara, A. A.、Jaffe, W.、Lin, L.(1994)。Purdue University, Use of the Service Attribute Matrix to Measure to Measure Consumer Satisfaction。Journal of Hospitality Research，17(2)，65-68。  new window
6.Mägi, Anne W.(2003)。Share of Wallet in Retailing: The Effects of Customer Satisfaction, Loyalty Cards and Shopper Characteristics。Journal of Retailing，79(2)，97-106。  new window
7.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing，63，33-44。  new window
8.Hollenhorst, S.、Olson, D.、Fortney, R.(1992)。Use of Important-Performance Analysis to Evaluate State Park Cabins: The case of The West Virginia State Park System。Journal of Park and Recreation Administration，10(1)，1-11。  new window
9.Martilla, John A.、James, John C.(1997)。Importance-Performance Analysis。Journal of Marketing，41(1)，77-79。  new window
10.Shoemaker, Stowe、Lewis, Robert C.(1999)。Customer Loyalty: The Future of Hospitality Marketing。International Journal of Hospitality Management，18(4)，345-370。  new window
11.Fay, C. J.(1994)。Royalties from loyalties。Journal of Business Strategy，15(2)，47-51。  new window
12.Fararo, Thomas J.(1978)。An Introduction to Catastrophe。Behavior Science，28(3)，291-317。  new window
13.Chidley, J.、Lewis, P.、Walker, P.(1978)。The Cusp Catastrophe as a Market Planning Aid。Behavioral Science，23(4)，351-354。  new window
14.Olvia, T. A.、Desarbo, W. S.、Day, D. L.、Jedidi, K.(1987)。GEMCAT: A General Multivariate Methodology for Estimating Catastrophe Models。Behavior Science，32(2)，121-137。  new window
15.Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy，28(2)，145-159。  new window
16.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing，76(2)，259-274。  new window
17.Oliva, Terence A.、Oliver, Richard L.、MacMillan, Ian C.(1992)。A catastrophe model for developing service satisfaction strategies。Journal of Marketing，56(3)，83-95。  new window
18.Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research，55(6)，441-450。  new window
19.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
20.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
21.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
22.馮正民、黃昱凱(20051200)。劇變理論與應用。物理，27(6)，803-807。  延伸查詢new window
23.Dillon, D. S.、Hall, F. L.(1987)。Freeway Operations and the Cusp Catastrophe: an Empirical Analysis。Transportation Research Record，1132，66-76。  new window
24.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
25.Shankar, Venkatesh、Smith, Amy K.、Rangaswamy, Arvind(2003)。Customer Satisfaction and Loyalty in Online and Offline Environments。International Journal of Research in Marketing，20(2)，153-175。  new window
26.Lee, Jonathan、Lee, Janghyuk、Feick, Lawrence(2001)。The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing，15(1)，35-48。  new window
27.Woodside, Arch G.、Frey, Lisa L.、Daly, Robert Timothy(1989)。Linking service quality, customer satisfaction, and behavioral intention。Journal of Health Care Marketing，9(4)，5-17。  new window
28.Wathne, Kenneth H.、Biong, Harald、Heide, Jan B.(2001)。Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects。Journal of Marketing，65(2)，54-66。  new window
29.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
30.Day, Ralph L.(1977)。Extending the concept of consumer satisfaction。Advances in Consumer Research，4(1)，149-154。  new window
31.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。  new window
32.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
33.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing，54(2)，69-82。  new window
34.黃昱凱、馮正民(2005)。The Choice Behavior Analysis on the Pick-up Point for the E-Commerce Retailing Delivery。Journal of the Eastern Asia Society for Transportation Studies，6，2778-2793。  new window
35.Gerrard, M.、Lawrence, S. L.(1997)。Retailing Relationships and Store Loyalty: A Multi-level Perspective。International Journal of Research in Marketing，14，487-497。  new window
36.Theodeore, P. S.、Thomas, J. G.、Shawnee, K. V.(1999)。Effect of Service Supplier Performance on Satisfaction and Loyalty of Store Managers in the Fast Food Industry。Journal of Operations Management，17，429-447。  new window
37.Stank, T. P.、Goldsby, T. J.、Vikkery, S. K.(1999)。Effect of Service Supplier Performance on Satisfaction and Loyalty of Store Managers in the Fast Food IndustryJournal of。Operations Management，17，429-447。  new window
38.Parasuraman, A.、Berry, L. L.、Zeithaml, V. A.(1988)。Comminucation and Control Processes in the Delivery of Service Quality。Journal of Marketing，52，35-48。  new window
39.Churchill, G. A.、Peter, J. P.(1987)。Research Design Effect on the Reliability of Rating Scale: A Meta-Analysis。Journal of Marketing Research，21，360-375。  new window
40.Dendrinos, D. S.(1978)。Operating Speeds and Volume to Capacity Ratios: The Observed Relationship and the Fold Catastrophe。Transportation Research，12(3)，191-194。  new window
41.Hall, F. L.(1987)。An Interpretation of Speed-Flow-Congestion Relationships Using Catastrophe Theory。Transportation Research, Part A: General，21(3)，191-120。  new window
42.Persaud, B. N.、Hall, F. L.(1987)。Catastrophe Theory and Patterns in 30-second Freeway Traffic Data-Implications for Incident Detection。Transportation Research, Part A: General，23(2)，103-113。  new window
43.Forbes, G. J.、Hall, F. L.(1990)。The Applicability of Catastrophe Theory in Modeling Freeway Traffic Operations。Transportation Research, Part A: General，24(5)，335-344。  new window
44.Guastello, S. J.(1982)。Moderator Regression and the Cusp Catastrophe: Application of Two-stage Personnel Selection, Training, Therapy, and Policy Evaluation。Behavioral Science，27，259-271。  new window
45.Scott, R. C.、Sattler, E. L.(1983)。Catastrophe Theory in Economics。Journal of Economic Education，14(3)，48-59。  new window
46.Cobb, L.(1981)。Parameter Estimation for the Cusp Catastrophe Model。Behavioral Science，26，75-78。  new window
47.Yiu, T. W. K.、Cheung, S. O.(2006)。A Catastrophe Model of Construction Conflict Behavior。Building and Environment，41，438-447。  new window
會議論文
1.Feng C. M.、Y. K. Huang(2006)。The evaluation of retiling delivery service Quality by AHP。4th International Conference on Supply Chain Management and Information System，1017-1025。  new window
2.馮正民、黃昱凱(2003)。便利商店運用電子商務於店配模式之現況與發展分析。0。  延伸查詢new window
研究報告
1.Huh, W. K.、Song, Y.。E-shopping and Off-line Delivery System in Korea: Real Spaces Still Matters。0。  new window
學位論文
1.林芳穗(2001)。臺灣地區7-Eleven的電子商務空間之研究，0。  延伸查詢new window
圖書
1.Saunders, P. T.(1980)。An Introduction to Catastrophe Theory。Cambridge University Press。  new window
2.Zeeman, E. C.(1977)。Catastrophe Theory: Selected Paper。Massachusetts：Academic Wesley。  new window
3.Gilmore, R.(1981)。Catastrophe Theory for Science and Engineers。New York, NY：John Wiley & Sons。  new window
4.邱皓政(2004)。結構方程模式：LISREL的理論、技術與應用。臺北：雙葉書廊有限公司。  延伸查詢new window
5.黃芳銘(2003)。結構方程模式--理論與應用。五南。  延伸查詢new window
6.Babbie, Earl、李美華、孔祥明、林嘉娟、王婷玉(1998)。社會科學研究方法。時英出版社。  延伸查詢new window
7.Hayduk, Leslie A.(1987)。Structural Equation Modeling with LISREL: Essentials and Advanced。Baltimore, MD：The John Hopkins University Press。  new window
8.Michel, D.(2000)。Bifurcations and Catastrophes。Bifurcations and Catastrophes。Berlin, Germany。  new window
其他
1.毛治國。尖角突變系統的定量特性，0。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：685（臺灣：682，外國：3） ／ 本年度總使用人次：1520404 ／ 訪客人次（自102年09月）：67325051
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上