The operation resource of Non-Governmental Organizations comes from society, including: government, business, foundations, general public, and recent emerging industrialization. Whether or not the organization can receive sufficient social resource is the indispensable factor in deciding smooth operation of NGOs. Also, the capability of social resource integration is highly associated with the capability of fund raising. The fund raising is a knowledge, which includes professional technique and creative art. For project drafting of funding raising, Blau’s (1918) “Exchange Theory” unavoidably plays an important role. Philip Kotler (1982) further used potential donator’s psychological variation in the process of exchange to explain the factors of donation. J. Steven Ott (1991) used theory of atomic model to explain whether or not the activity project of NGO has the capability to attract advocators. It is similar to the energy strength of atomic nucleus in atomic structure, and the length of half-life that can decide the number of electrons on the peripheral track and life limit of existence. Although Lin (1998) summarized the 15 ways of fund raising, the practice of fund raising is mainly based on establishing purpose of organization, characteristics of service, organizational scale, execution capability, potential donors, amounts of fund, and costs of fund raising. However, when we comprehensively examine the successfully operated NGOs, their fund raising strategies generally conform to their specific objective of organization’s core value. Through the method of creative and effective marketing, they convey messages to potential and loyal donors. Also, NGOs keep finance transparently, and show high efficiency on service achievement to build high accountability and establish good image in order to lay the foundation for fund raising activity, and ensure that organizations have sustainable development.