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題名:公共事務資訊傳播之個案研究--媒體與民眾之認知偏誤
書刊名:公共事務評論
作者:李泳龍 引用關係楊永和
作者(外文):Lee, Yung-longYang, Y. H.
出版日期:2005
卷期:6:2
頁次:頁59-76
主題關鍵詞:大眾傳播公共事務公共事務教育媒體認知偏誤
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:8
  • 點閱點閱:36
大眾傳播媒體是民眾了解與參與公共事務的主要管道,但是資訊過多以及欠缺專業素養,往往是造成民眾認知偏誤的原因,本研究以心理決策理論(Psychological Decision Theory, PDT)的觀點,探討媒體以及民眾對於訊息處理上的偏誤,並以實際案例說明其影響。結論說明公共事務教育以及媒體的專業訓練才是降低認知偏誤的主要方式。
The mass media is the best channel which let people can understand or participate in the public affairs. But too much informations and lacking of the Professional training are reasons for people's cognitive biases. The study used the Psychological Decision Theory to treat biases which people and the mass media would make when dealing with informations. And we analyzed several cases to account for the affects. The conclusion illustrated that the public affairs education and media professipnal training are main approaches to reduce cognitive biases.
期刊論文
1.Tversky, A.、Kahnema, D.(1974)。Judgment under Uncertainty: Heuristic and Biases。Science,185(4157),1124-1131。  new window
學位論文
1.方之光(1996)。風險與利益知覺調整之實驗研究(博士論文)。國立中山大學,高雄市。new window  延伸查詢new window
圖書
1.汪銘生(1992)。環境決策與管理。復文書局。  延伸查詢new window
其他
1.杜榮瑞、葉鴻銘(1993)。審計「機率判断行爲」之研究(2)「可用性」及「定錨與調整」經驗法則。  延伸查詢new window
2.梁逸珍(2003)。銀行授信心理決策實驗研究--定錨與調整法則檢定。  延伸查詢new window
3.楊永和(2002)。心理決策理論。new window  延伸查詢new window
4.Anderson, N. H.(1964)。Test of a model for number-averaging behavior,。  new window
5.Anderson, N. H.(1968)。Application of linear-serial model to a personality-impression task using serial presentation。  new window
6.Anderson, N. H.(1974)。Cognitive algebra,New York:Academic Press。  new window
7.Barhillel M.(1973)。On the subject Probability of Compound Events。  new window
8.Chapman, L. J., and Chapman, J. P.(1969)。Illusory correlation as an obstacle to the use of valid psychodiagnostic sings。  new window
9.Edwards, W.(1968)。Conservatism in human information process,New York:Wiley。  new window
10.Fischoff, B., Slovic, P., and Lichtenstein, S.(1978)。Fault trees: Sensitivity of estimated failure probabilities to problem representation。  new window
11.Galbraith, R. C., and Underwood, B. J.(1973)。Perceived Frequency of concrete and abstract words。  new window
12.Kaplan, M. F.(1971)。Dispositional effects and weight of information in impression formation。  new window
13.Leon, M. & Anderson, N. H.(1974)。A ratio rule from integration theory applied to inference judgment。  new window
14.Olson, C. L.(1976)。Some apparent violations of the representativeness heuristic in human judgment。  new window
15.Rosenbaum, M. E. and Levin, I. P.(1969)。Impression formation as a function of source credibility and the popularity of information。  new window
16.Shanteau, J. C.(1970)。An additive model for sequential decision-making。  new window
17.Slovic P., and Lichtenstein S.(1971)。Comparision of Bayesion and Regression Approaches to the study of Information Processing in Judgement。  new window
18.Tversky, A. and Kahneman, D.(1972)。Subjective probability: A judgemwnt of representativeness。  new window
19.Tversky, A. and Kahneman, D.(1973)。Availability: A hearustic for judgement frequency and probability。  new window
20.Tversky, A. and Kahneman, D.(1982)。Judgement under uncertainty: Heuristics and biases。  new window
21.Ward, L. M.(1975)。Heuristic use or information integration in the estimation of subjective likelihood?。  new window
 
 
 
 
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