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題名：資訊安全廣告之內容分析研究
書刊名：資訊管理學報
作者：林芬慧 引用關係／翁文笛
作者(外文)：Lin, Fen-hui／Won, Wen-dee
出版日期：2007
卷期：14:4
頁次：頁105-134
主題關鍵詞：資訊安全廣告；廣告；內容分析法；Information security advertisement；Advertising；Content analysis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:36
  • 點閱點閱:97
期刊論文
1.Parker, Donn B.(1997)。The Strategic Values of Information Security in Business。Computers and Security，16，572-582。  new window
2.Chandy, Rajesh K.、Tellis, Gerard J.、Macinnis, Deborah J.、Thaivanich, Pattana(2001)。What to Say When: Advertising Appeals in Evolving Markets。Journal of Marketing Research，38(4)，399-414。  new window
3.Hyman, Michael R.、Tansey, Richard(1990)。The Ethics of Psychoactive Ads。Journal of Business Ethics，9(2)，105-114。  new window
4.Ford, John B.、Voli, Patricia Kramer、Honeycutt, Earl D. Jr.、Casey, Susan L.(1998)。Gender role portrayals in Japanese advertising: A magazine content analysis。Journal of Advertising，27(1)，113-125。  new window
5.Singh, Surendra N.、Cole, Catherine, A.(1993)。The effects of length, content, and repetition on television commercial effectiveness。Journal of Marketing Research，30(1)，91-104。  new window
6.祝鳳岡(19950100)。「廣告感性訴求策略」之策略分析。廣告學研究，5，85-112。new window  延伸查詢new window
7.Shimp, Terence A.(1981)。Attitude toward the ad as a mediator of consumer brand choice。Journal of Advertising，10(2)，9-48。  new window
8.Vaughn, Richard(1980)。How Advertising Works: A Planning Model。Journal of Advertising Research，20(5)，27-33。  new window
9.Vakratsas, Demetrios、Ambler, Tim(1999)。How Advertising Works: What Do We Really Know?。Journal of Marketing，63(1)，26-43。  new window
10.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
11.Turley, L. W.、Kelley, Scott W.(1997)。A Comparison of Advertising Content: Business to Business versus Consumer Services。Journal of Advertising，26，39-49。  new window
12.Zhou, Nan、Chen, Mervin Y. T.(1997)。A Content Analysis of Men and Women in Canadian Consumer Magazine Advertising: Today's Portrayal, Yesterday's Image?。Journal of Business Ethics，16，485-496。  new window
13.Ford, John B.、Latour, Michael S.、Clarke, Irvine(2004)。A Prescriptive Essay Concerning Sex Role Portrayals in International Advertising Contexts。American Business Review，22，42-55。  new window
14.Marchand, June、Filiatrault, Pierre(2001)。AIDS Prevention Advertising: Different Message Strategies for Different Communication Object。International Journal of Nonprofit and Voluntary Sector Marketing，7，271-286。  new window
15.Resnik, Alan、Stern, Bruce L.(1977)。An Analysis of Information Content in Television Advertising。Journal of Marketing，41，50-53。  new window
16.Ford, John B.、Latour, Michael S.、Honeycutt, Earl D., Jr.(1997)。An Examination of the Cross-cultural Female Response to Offensive Sex Role Portrayals in Advertising a Research Note。International Marketing Review，14，409-409。  new window
17.Burgoon, Michael、Pfau, Michael、Birk, Thomas S.(1995)。An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns。Communication Research，22，485-506。  new window
18.Meyers-Levy, Joan、Malaviya, Prashant(1999)。Consumers' Processing of Persuasive of Advertisements: An Integrative Framework of Persuasion Theories。Journal of Marketing，63(Special Issue)，45-60。  new window
19.Tarn, David D. C.(2001)。Measuring Female Role Portrayals in Asian Advertising: Taxonomy and Comparative Study between Japan and Taiwan。Journal of Promotion Management，7，91-91。  new window
20.Bowen, Lawrence、Schmid, Jill(1997)。Minority Presence and Portrayal in Mainstream Magazine Advertising: An Update。Journalism and Mass Communication Quarterly，74，134-147。  new window
21.Taylor, Charles R.、Lee, Ju Yung、Stern, Barbara B.(1995)。Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising。American Behavioral Scientist，38，608-608。  new window
22.Taylor, Charles R.、Bang, Hae-Kyong(1997)。Portrayals of Latinos in Magazine Advertising。Journalism and Mass Communication Quarterly，2，285-304。  new window
23.Sparkman, Richard(1996)。Regional Geography, the Overlooked Sampling Variable in Advertising Content Analysis。Journal of Current Issues and Research in Advertising，18，53-57。  new window
24.Carrigan, Marylyn、Szmigin, Isabelle(1999)。The Portrayal of Older Characters in Magazine Advertising。Journal of Marketing and Practice，5，248-248。  new window
研究報告
1.方怡文、何心宇(2005)。資訊安全市場前瞻與產業發展策略之研究。臺北市。  延伸查詢new window
圖書
1.劉建順(2004)。現代廣告學。臺北市：智勝。  延伸查詢new window
2.Riffe, D.、Lacy, S.、Fico, F. G.(1998)。Analyzing media messages: Using quantitative content analysis in research。Lawrence Erlbaum Associates。  new window
3.Wimmer, Roger D.、Dominick, Joseph R.(2002)。Mass Media Research: An Introduction。Wadsworth Publishing Company。  new window
4.Kassarjian, Harold H.、Robertson, Thomas S.(1991)。Handbook of Consumer Behavior。Upper Saddle River, NJ：Prentice-Hall。  new window
5.Jhally, Sut(1990)。The codes of advertising: Fetishism and the political economy of meaning in the consumer society。Routledge。  new window
6.Kerlinger, F. N.(1986)。Foundations of Behavior Research。NY。  new window
7.黃俊英(2003)。行銷學的世界。台北：天下文化出版社。  延伸查詢new window
8.Maslow, Abraham H.(1954)。Motivation and Personality。Harper & Row。  new window
9.王石番(1991)。傳播內容分析法--理論與實踐。台北：幼獅文化。  延伸查詢new window
10.Haskin, J.、Kendrick, A.(1991)。Successful Advertising Research Methods。Successful Advertising Research Methods。Illinois。  new window
11.Shane, Scott A.(2005)。Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures。Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures。New Jersey。  new window
其他
1.Computer Emergency Response Team，Coordination Center(2003)。CERT/CC Statistics 1988-2003，0。  new window
2.TruSecure(2003)。ICSA Labs' 2002 Virus Prevalence Survey，0。  new window
3.Buckley, Philip(2004)。Information Security, the New Niche，0。  new window
 
 
 
 
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