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題名:大學生觀賞籃球比賽之消費意願、球隊認同、球隊連結及滿意度研究
書刊名:生物與休閒事業研究
作者:王慶堂 引用關係林慧菁
作者(外文):Wang, Ching-tangLin, Hui-ching
出版日期:2007
卷期:5:2
頁次:頁134-140
主題關鍵詞:消費意願球隊連結滿意度Consumption intentionTeam connectionSatisfaction level
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:10
  • 點閱點閱:31
期刊論文
1.Amett, D. B.、Laverie, D. A.(2000)。Fan characteristics and sporting event attendance: Examining in attendance。International Journal of Sports Marketing and Sponsorship,2,219-238。  new window
2.Bizman, A.、Yinon, Y.(2002)。Engaging in Distancing Tactics among Sport Fans: Effects on Self-Esteem and Emotional Responses。The Journal of Social Psychology,142(3),381-392。  new window
3.Cialdini, R. B.、Border, R. J.、Thorne, A.、Walker, M. R.、Freeman, S.、Sloan, L. R.(1976)。Basking in the reflected glory: Three (football) field studies。Journal of Personality and Social Psychology,34,366-375。  new window
4.Cunningham, G. B.、Kwon, H.(2003)。The theory of planned behaviour and intentions to attend a sport event。Sport Management Review,6,127-145。  new window
5.Trail, G. T.、Anderson, D. F.、Fink, J. S.(2005)。Consumer satisfaction and identify theory: A model of spot spectator conative loyalty。Sport Marketing Quarterly,14(2),98-111。  new window
6.Reese, J. T.、Mittelstaedt, R. D.(2001)。An Exploratory Study of the Criteria Used to Establish NFL Ticket Prices。Sport Marketing Quarterly,10(4),223-230。  new window
7.Wann, D. L.、Branscombe, N. R.(1990)。Die-hard and fair weather fans: Effects of identification on BIRGing and CORFing tendencies。Journal of Sport and Social Issues,14(2),103-117。  new window
8.Madrigal, Robert(2001)。Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship。Psychology and Marketing,18(2),145-165。  new window
9.林千源(19990400)。宏國職業籃球隊觀賞者行為之研究。大專體育,42,116-121。new window  延伸查詢new window
10.Madrigal, R.(2000)。The influence of social alliances with sports teams on intentions to purchase corporate sponsors'€™ products。Journal of Advertising,29(4),13-24。  new window
11.葉公鼎(20010000)。論運動產業之範疇與分類。運動管理季刊,1,8-21。  延伸查詢new window
12.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
學位論文
1.許黛君(2005)。職棒球迷的認同感、產品認知與群體規範對贊助商產品的態度及購買意願影響之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
 
 
 
 
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