This article challenges the conventional wisdom that the free press is opposed to the idea of state intervention in the media market. Two questions are raised in this article: Why the so-called ‘free press’ in Taiwan is actually unfree; It’s important to consolidate and deepen Taiwan’s democratization by means of making the currently ‘unfree press’ free, but how?This article first gives a theoretical and historical account of Taiwan’s currently unfree ‘free’ press, arguing that the free press is in urgent need of re-construction. It is followed by a section on the political economy of the ‘unfree’ free press, arguing that the free press is not for sale, and that it is certainly not for free, but somehow the state (and/or the democratic society at large) has to pay for it.