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題名：公共廣電問責體系初探：以臺灣公廣集團公共價值評量指標建構為例
書刊名：新聞學研究
作者：曹琬凌 引用關係／彭玉賢／林珍瑋
作者(外文)：Tsao, Wan-lin／Peng, Yu-hsien／Lin, Chen-wei
出版日期：2008
卷期：96
頁次：頁129-186
主題關鍵詞：公廣集團；公共價值；評量；績效；問責；收視率；Taiwan broadcasting system；Public value；Assessment；Performance；Accountability；Rating
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(9) 博士論文(1) 專書(1) 專書論文(2)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:14
  • 點閱點閱:110
在全球公視紛紛強化問責體系的趨勢下，台灣公廣集團歷經一年半的研究，嘗試建立有別於以收視率為單一績效評量方式的「公共價值評量體系」，成為對外強化問責體系、以及對內衡量績效的管理工具。本文分析世界公視建立問責制度的發展脈絡，並以此次建構計畫之早期階段為案例，探討其質化研究二手分析、德菲法調查等過程，最後訂出觸達、品質、影響力、公共服務、財務與事業營運效率等之五大構面、二十五項指標，亦論及未來發展之困難與挑戰。希望藉此為公共廣電之公共價值評量研究，設定一個本土案例，並開啟探討之先機。
To strengthen the accountability of public broadcasting service, public broadcasters have recognized that constructing an evaluation system to measure its public value is particularly pertinent. Under the increasing demands for accountability, Taiwan Broadcasting System (TBS) has been trying to build up the “Pubic Value Assessment System”, which is to serve as an accountability system externally and a managerial tool internally. This framework is composed of 25 indicators which can be further categorized into 5 main constructs (reach, quality, impact, public service, and efficiency). The intention of this new framework is to provide a more comprehensive alternative to the Nielsen rating system, and to enable the public to effectively evaluate TBS’s performance. This research illustrates the early development of this system as well as the potential problems and challenges in the future. It demonstrates a case study based on local experiences and hopes to encourage more discourse on this research topic in the future.
期刊論文
1.Murdock, G.、Golding, P.(1989)。Information Poverty and Political Inequality。Journal of Communication，39(3)，180-195。  new window
2.Murry, John W. Jr.、Hammons, James O.(1995)。Delphi: A Versatile Methodology for Conducting Qualitative Research。The Review of Higher Education，18(4)，423-436。  new window
3.彭玉賢(2005)。海老澤下臺之後，NHK能否度過信心危機。公視研究季刊，1，6-7。  延伸查詢new window
4.胡元輝(2005)。想像公共．公共想像。公視研究季刊，1，1-1。  延伸查詢new window
5.陳慶立(2007)。NHK收視費問題的新動向。公視研究季刊，8，5-8。  延伸查詢new window
6.林照真(2004)。調查的迷思I：破解調查方法戳破收視率的神話。天下雜誌，309，92-98。  延伸查詢new window
7.Picard, R. G.(2003)。Assessment of Public Service Broadcasting: Economic and Managerial Performance Criteria。Journal of The European for Communication and Culture，10(3)，29-44。  new window
8.Brants, K.(2003)。Auditing Public Broadcasting Performance: Its Theory and Practice。The Public，10(3)，5-10。  new window
9.Jakubowicz, K.(2003)。Endgame? Contracts, Audits, and the Future of Public Service Broadcasting。Journal of The European for Communication and Culture，10(3)，45-62。  new window
10.Born, G.(2003)。From Reithian Ethic to Managerial Discourse: Accountability and Audit at the BBC。The Public，10(3)，63-80。  new window
11.McQuail, D.(2003)。Public Service Broadcasting: Both Free and Accountable。Journal of The European for Communication and Culture，10(3)，13-23。  new window
12.Hultén, O.(2003)。Value for Money Auditing Public Broadcasting Performance in Sweden。The Public，10(3)，97-108。  new window
13.Spinelli, T.(1983)。The Delphi Decision-making Process。The Journal of Psychology，113(1)，73-80。  new window
14.Bardoel, J.、D'Haenens, L.(2004)。Media Meet the Citizen. Beyond Market Mechanisms and Government Regulations。European Journal of Communication，19(2)，165-194。  new window
15.Bardoel, J.、D'Haenens, L.(2004)。Media Responsibility and Accountability: New Conceptualization and Practices。Communications: The European Journal of Communication Research，29(1)，5-25。  new window
會議論文
1.Coppens, T.(2004)。Fine-tuned or Out-of-key? Instruments for Measuring PSB Performance。0。  new window
學位論文
1.陳怡慈(2001)。「反公共化潮流下的公共」電視公共性－以公視「圓桌論壇」為例，0。  延伸查詢new window
圖書
1.Croteau, D.、Hoynes, W.(2001)。The business of media: corporate media and the public interest。Thousand Oaks, California：Pine Forge Press。  new window
2.Eileen Meehan, R.(2005)。Why TV is not our fault: Television programming, viewers, and who’s really in control。London：Rowman & Littlefield Publishers。  new window
3.BBC(2004)。Building Public Value: Renewing the BBC for a Digital World。London, UK：BBC Media Center。  new window
4.公共電視策略研發部、王菲菲(2007)。追求共好：新世紀全球公共廣電服務。臺北市：財團法人公共電視文化事業基金會。  延伸查詢new window
5.鍾起惠(2003)。節目品質與優質電視：兼論當前台灣電視節目的困境與出路。台北市：財團法人廣電事業發展基金會。new window  延伸查詢new window
6.McQuail, D.(2003)。Media accountability and freedom of publication。Oxford, England：Oxford University Press。  new window
7.Tracey, Michael(1998)。The Decline and Fall of Public Service Broadcasting。Oxford, UK：Oxford University Press。  new window
8.Bourdieu, Pierre、蔡筱穎(2000)。布赫迪厄論電視。台北市：麥田。  延伸查詢new window
9.Ang, I.(1991)。Desperately seeking the audience。London。  new window
10.McQuail, Denis(1992)。Media Performance: Mass Communication and the Public Interest。Sage Publications。  new window
11.Linstone, Harold A.、Turoff, Murray(2002)。The Delphi Method: Techniques and Applications。Addison-Wesley Publishing Company。  new window
12.Webster, G. J.、Phalen, F. P.、Lichty, W. L.(2000)。Rating Analysis - The Theory and Practice of Audience Research。Rating Analysis - The Theory and Practice of Audience Research。Hillsdale, NJ。  new window
13.BBC(2005)。Quarterly Performance Report [Executive Summary]。Quarterly Performance Report [Executive Summary]。London, UK。  new window
14.(2007)。Broadcasters and Citizens: Trends in Media Accountability and Viewer Participation。Broadcasters and Citizens: Trends in Media Accountability and Viewer Participation。Chicago, IL。  new window
15.DCMS(2006)。A Public Service for All: The BBC in the Digital Age。A Public Service for All: The BBC in the Digital Age。London, UK。  new window
16.NERA(1991)。Public Service Television: Accountability and Finance。Public Service Television: Accountability and Finance。London, UK。  new window
17.Ofcom(2004)。Ofcom Review of Public Television Broadcasting Phase 2 - Meeting the Digital Challenge。Ofcom Review of Public Television Broadcasting Phase 2 - Meeting the Digital Challenge。London, UK。  new window
18.Digital Strategy Group(2002)。Media with a Purpose. Public Service Broadcasting in the Digital Era。Media with a Purpose. Public Service Broadcasting in the Digital Era。Geneva, Switzerland。  new window
19.EBU Legal Department(1998)。The Public Service Broadcasting Remit: Today and Tomorrow。The Public Service Broadcasting Remit: Today and Tomorrow。Geneva, Switzerland。  new window
其他
1.Bedford, K. E.(2001)。PBS Goals: Reverse Slides in Audience, Membership，0。  new window
2.NHK(2007)。NHK Annual Report 2007，0。  new window
3.Enders(2007)。BBC IPlayer: Forever Niche? Enders Analysis，0。  new window
4.NHK約束評価委員會(2006)。平成17年度NHK「約束」評価報告書，0。  延伸查詢new window
5.NHK約束評価委員會(2007)。平成18年度NHK「約束」評価報告書，0。  延伸查詢new window
6.鍾庭耀，彭嘉麗，唐旭華(2007)。2007電視節目欣賞指數調查第二階段調查，0。  延伸查詢new window
7.邱家宜(2004)。媒體造假還是政客說謊－BBC主席、總裁辭職風暴下的新聞倫理議題，0。  延伸查詢new window
8.曹琬凌(2004)。不只是BBC，英將再增一公視，0。  延伸查詢new window
9.曹琬凌(2004)。BBC憲章審查，目標改革董事會，0。  延伸查詢new window
10.羅慧雯(2004)。NHK海老澤會長的冬天，0。  延伸查詢new window
11.羅慧雯(2004)。拒繳NHK收視費者遽增，NHK面臨空前信賴危機，0。  延伸查詢new window
12.曹琬凌(2005)。創造公共價值，參訪BBC改革經驗，0。  延伸查詢new window
13.公共電視(2006)。公視體檢總報告及未來營運規劃，0。  延伸查詢new window
14.公共電視(2007)。2007年上半年度公廣集團公共價值評量結果，0。  延伸查詢new window
15.管中祥(2007)。公廣集團只是「半」個集團－媒改推動者如何看待公廣集團整合受挫，0。  延伸查詢new window
16.徐秋華(2004)。公營廣播電視的質素研究－臺灣公視的經驗，0。  延伸查詢new window
圖書論文
1.Murdock, G.(1992)。Citizens, consumers, and public culture。Media cultures: Reappraising transnational media。London：Routledge。  new window
2.Collins, R.、Sujon, Z.(2007)。UK broadcasting policy: The "long wave" shift in conceptions of accountability。Broadcasters and citizens in Europe: Trends in media accountability and viewer participation。Bristol：Intellect Books。  new window
 
 
 
 
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