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題名:以希望理論建構戒菸溝通模式之探索性研究
書刊名:經營管理學刊
作者:楊東震 引用關係楊淑椀
作者(外文):Yang, Dong-jennYang, Shu-wan
出版日期:2014
卷期:9
頁次:頁51-67
主題關鍵詞:正面訊息希望理論戒菸社會行銷溝通效果Positive messagesHope theorySmoking cessationSocial marketingCommunication effects
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:22
  • 點閱點閱:130
期刊論文
1.Reardon, J.、Miller, C.(2008)。Smoking prevention messages for adolescents: How intensity, valence, and recipient of consequences affect attitude toward the AD and intent to smoke。Journal of Marketing Theory and Practice,16(1),67-77。  new window
2.Witte, K.、Allen, M.(2000)。A meta-analysis of fear appeals: implications for effective public health campaigns。Health Education & Behavior,27(5),591-615。  new window
3.Smith, K. H.、Stutts, M. A.(2003)。Effects of short-term cosmetic versus long-term health fear appeals in anti-smoking advertisements on the smoking behaviour of adolescents。Journal of Consumer Behaviour,3(2),157-177。  new window
4.董維、張瑞觀、梁榮達(20090300)。由周邊路徑效果探討特定網路廣告態度形成:人機互動、情緒及一般網路廣告態度。電子商務學報,11(1),143-172。new window  延伸查詢new window
5.Coulter, Keith S.、Punj, Girish(1999)。Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand。Journal of Business Research,45(1),47-58。  new window
6.吳文雄(20020400)。電腦技能學習者過去的績效、目標認同、電腦自我效能及電腦績效因果關係之驗證--社會認知理論與目標設定理論的整合。師大學報. 科學教育類,47(1),39-54。  延伸查詢new window
7.Walsh, G.、Hassan, L. M.、Shiu, E.、Andrews, J. C.、Hastings, G.(2010)。Segmentation in Social marketing insights from the European Union's multi-county, antismoking campaign。European Journal of Marketing,44(7),1140-1164。  new window
8.陳怡靜、林佳柔(2009)。以結構方程模式探究使用者對ERP系統之態度。International Journal of LISREL,12(2),22-37。  延伸查詢new window
9.Bennett, R.、Sargeant, A.(2005)。The nonprofit marketing landscape: Guest editors introduction to a special issue。Journal of Business Research,58(6),797-805。  new window
10.Biener, L.、McCallum-Keeler, G.、Nyman, A. L.(2000)。Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics。Tobacco Control,9,401-407。  new window
11.Biener, S. L.(2000)。The impact of an antismoking media campaign on progression to established smoking: results of a longitudinal youth study。American Journal of Public Health,190(3),380-386。  new window
12.Hammond, D.、Fong, G. T.、McDonald, P. W.、Brown, K. S.、Cameron, R.(2004)。Graphic Canadian Cigarette Warning Labels and Adverse Outcomes: Evidence from Canadian Smokers。American Journal of Public Health,94(8),1442-1445。  new window
13.Dickinson, S.、Holmes, M.(2008)。Understanding the emotional and coping responses of adolescent individuals exposed to threat appeals。International Journal of Advertising,27(2),251-278。  new window
14.Gallopel-Morvan, K.、Gabriel, P.、Le Gall-Ely, M.、Rieunier, S.、Urien, B.(2011)。The use of visual warnings in social marketing: The case of tobacco。Journal of Business Research,64(1),7-11。  new window
15.Hastings, G.、Stead, M.、Webb, J.(2004)。Fear appeals in social marketing: Strategic and ethical reasons for concern。Psychology & Marketing,21(11),961-986。  new window
16.Henthome, T. L.、LaTour, M. S.、Nataraajan, R.(1993)。Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response。Journal of Advertising,22(2),59-69。  new window
17.Martin, I. M.、Kamins, M. A.(2010)。An application of terror management theory in the design of social and health-related anti-smoking appeals。Journal of Consumer Behaviour,9(3),172-190。  new window
18.Netemeyer, R. G.、Andrews, J. C.、Burton, S.(2005)。Effects of antismoking advertising-based beliefs on adult smokers, consideration of quitting。American Journal of Public Health,95(6),1062-1066。  new window
19.Rossiter, J. R.、Thornton, J.(2004)。Fear-pattern analysis supports the fear-drive model for anti-speeding road-safety TV Ads。Psychology & Marketing,21(11),945-960。  new window
20.Ruiter, R. A. C.、Kok, G.、Verplanken, B.、Van Eersel G.(2003)。Strengthening the persuasive impact of fear appeal: The role of action framing。The Journal of Social Psychology,143(3),397-400。  new window
21.Rutsohn, P.、Sikula, A.(2007)。Medical malpractice reform: a societal crisis or fear marketing?。Journal of Medical Marketing,7(2),169-175。  new window
22.Tangari, A. H.、Burton, S.、Andrews, J. C.、Netemeyer, R. G.(2007)。How do antitobacco campaign advertising and smoking status affect beliefs and intention? Some similarities and differences between adults and adolescents。Journal of Public Policy & Marketing,26(1),60-74。  new window
23.Tanner, John F. Jr.、Hunt, James B.、Eppright, David R.(1991)。The protection motivation model: a normative model of fear appeals。Journal of Marketing,55(3),36-45。  new window
24.凌儀玲、劉宜芬(20081000)。廣告訊息之理解與說服效果:捷思式-系統式訊息處理觀點。管理學報,25(5),487-503。new window  延伸查詢new window
25.陳正男、丁學勤、林素吟、劉若蘭(2005)。廣告的訊息訴求方式、訊息正反性、訊息來源可信度與消費者認知需求對廣告效果之影響。中山管理評論,13(1),107-142。new window  延伸查詢new window
26.Brennan, L.、Binney, W.(2010)。Fear, guilt, and shame appeals in social marketing。Journal of Business Research,63(2),140-146。  new window
27.Boles, J.、Burton, S. B.(1992)。An examination of free elicitation and response scale measures of feelings and judgments evoked by television advertisements。Journal of Academy of Marketing Science,20(3),225-233。  new window
28.Hollenbeck, J. R.、Brief, A. P.(1987)。The effects on individual differences and goal origin on goal setting and performance。Organizational Behavior and Human Decision Processes,40,392-414。  new window
29.Kotler, Philip(2005)。The role played by the broadening of marketing movement in the history of marketing thought。Journal of Public Policy & Marketing,24(1),114-116。  new window
30.Andreasen, Alan R.(2002)。Marketing Social Marketing in the Social Change Marketplace。Journal of Public Policy & Marketing,21(1),3-13。  new window
31.薛光傑、杜明勳、葛魯蘋、周明岳、陳麗玲(20060300)。某醫學中心門診戒菸成效。臺灣家庭醫學雜誌,16(1),1-12。  延伸查詢new window
32.Locke, E. A.(1968)。Toward a theory of task motivation and incentive。Organizational Behavior and Human Performance,3(2),157-189。  new window
33.黃淑貞(19981200)。他們為何吸菸?--大學生樣本質性資料分析。學校衛生,33,3-15。  延伸查詢new window
34.Atkin, Charles、Block, Martin(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research,23(1),57-61。  new window
35.Barsade, S. G.、Gibson, D. E.(2007)。Why does affect matter in organizations?。The Academy of Management Perspectives,21(1),36-59。  new window
36.Wilson, J. Q.、Kelling, G. L.(1982)。Broken Windows: The Police and Neighborhood Safety。Atlantic Monthly,249(3),29-38。  new window
37.Pechmann, C.、Zhao, G.、Goldberg, M. E.、Reibling, E. Thomas(2003)。What to convey in antismoking advertisements for adolescents: The use of protection motivation theory to identify effective message themes。Journal of Marketing,67(2),1-18。  new window
38.Shiv, Baba、Edell, Julie A.、Payne, John W.(1997)。Factors affecting the impact of negatively and positively framed ad messages。Journal of Consumer Research,24(3),285-294。  new window
39.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。  new window
40.Kotler, Philip、Zaltman, Gerald(1971)。Social marketing: An approach to planned social change。Journal of Marketing,35(3),3-12。  new window
41.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
42.Tversky, Amos、Kahneman, Daniel(1981)。The Framing of Decisions and the Psychology of Choice。Science,211(4481),453-458。  new window
43.Snyder, C. R.、Harris, C.、Anderson, J. R.、Holleran, S. A.、Irving, L. M.、Sigmon, S. T.、Yoshinobu, L.、Gibb, J.、Langelle, C.、Harney, P.(1991)。The will and the ways: Development and validation of an individual-differences measure of hope。Journal of Personality and Social Psychology,60(4),570-585。  new window
44.Meyerowitz, Beth E.、Chaiken, Shelly(1987)。The effect of message framing on breast self-examination attitudes, intentions and behaviors。Journal of Personality and Social Psychology,52(3),500-510。  new window
45.Snyder, C. R.(2002)。TARGET ARTICLE: Hope Theory: Rainbows in the Mind。Psychological Inquiry,13(4),249-275。  new window
圖書
1.徐達光(2008)。消費者心理學。臺北市:臺灣東華書局。  延伸查詢new window
2.Cox, T. F.、Cox, M. A. A.(2001)。Multidimensional Scaling。Chapman and Hall。  new window
3.Snyder, C. R.(2000)。Handbook of hope。Academic Press。  new window
4.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
其他
1.(2013)。行政院國民健康局菸害防制,http://www.hpa.gov.tw/BHPNetAVeb/HealthTopic/Topic.aspx?id=200712250024。  延伸查詢new window
圖書論文
1.Rogers, R. W.(1983)。Cognitive and physiological process in fear appeals and attitude change: a revised theory of protection motivation。Social Psychology: A Source Book。New York:Guilford Press。  new window
2.Sutton, S.(1982)。Fear-arousing communications: A critical examination of theory and research。Social psychology and behavioral medicine。London:John Wiley。  new window
 
 
 
 
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