| 期刊論文1. | Mossholder, K. W.、Bennett, N.、Kemery, E. R.、Wesolowski, M. A.(1998)。Relationship between bases of power and work reactions: The mediational role of procedural justice。Journal of Management,24(4),533-552。 | 2. | Ekinci, Y.、Hosany, S.(2006)。Destination personality: An application of brand personality to tourism destinations。Journal of Travel Research,45(2),127-139。 | 3. | 董維、張瑞觀、梁榮達(20090300)。由周邊路徑效果探討特定網路廣告態度形成:人機互動、情緒及一般網路廣告態度。電子商務學報,11(1),143-172。 延伸查詢 | 4. | Azoulay, A.、Kapferer, J. N.(20031100)。Do brand personality scales really measure brand personality?。Journal of Brand Management,11(2),143-155。 | 5. | 何黎明、蘇郁芬(20100300)。休閒農場消費者滿意度與重遊意願之探討--以走馬瀨農場為例。國立高雄海洋科大學報,24,221-237。 延伸查詢 | 6. | Castro, C. B.、Martín Armario, E.、Martín Ruiz, D.(2007)。The Influence of Market Heterogeneity on the Relationship between a Destination's Image and Tourists' Future Behaviour。Tourism Management,28(1),175-187。 | 7. | Tasci, A. D. A.(2009)。Social distance: The missing link in the loop of movies, destination image, and tourist behavior?。Journal of Travel Research,47(4),494-507。 | 8. | Beerli, A.、Meneses, G. D.、Gil, S. M.(2007)。Self-congruity and destination choice。Annals of Tourism Research,34(3),571-587。 | 9. | Wang, Xuehua、Yang, Zhilin(2008)。Does Country-of-Origin Matter in the Relationship between Brand Personality and Purchase Intention in Emerging Economies? Evidence from China's Auto Industry。International Marketing Review,25(4),458-474。 | 10. | Chi, Christina Geng-Qing、Qu, Hailin(2008)。Examining the Structural Relationships of Destination Image, Tourist Satisfaction and Destination Loyalty: An Integrated Approach。Tourism Management,29(4),624-636。 | 11. | Ekinic, Y.(2003)。From destination image to destination branding: an emerging area of research。E-Review of Tourism Research,1(2),1-4。 | 12. | Hong, J. W.、Zinkhan, G. M.(1995)。Self-concept and Advertising Effectiveness: The influence of congruency, conspicuousness, and response mode。Psychology and Marketing,12(1),53-77。 | 13. | Beerli, A.、Martín, J. D.(2004)。Factors influencing destination image。Annals of Tourism Research,31(3),657-681。 | 14. | Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。 | 15. | Dittmar, H.、Drury, J.(2000)。Self-image: is it in the bag? A qualitative comparison between "ordinary" and "excessive" consumers。Journal of Economic Psychology,21(2),109-142。 | 16. | Sirgy, M. J.、Su, C. T.(2000)。Destination image, self-congruity, and travel behavior: Toward an integrative model。Journal of Travel Research,38(4),340-352。 | 17. | Litvin, S. W.、Goh, H. K.(2002)。Self-image congruity: A valid tourism theory?。Tourism Management,23(1),81-83。 | 18. | Murphy, L.、Benckendorff, P.、Moscardo, G.(2007)。Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality。Journal of Travel and Tourism Marketing,22(2),45-59。 | 19. | Low, George S.、Lamb, Charles W. Jr.(2000)。The measurement and dimensionality of brand associations。Journal of product & brand management,9(6),350-370。 | 20. | Schenk, Carolyn T.、Holman, Rebecca H.(1980)。A sociological approach to brand choice: the concept of situational self-image。Advances in Consumer Research,7(1),610-614。 | 21. | Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management,22(6),607-616。 | 22. | 廖佩珊、陳美燕(20081200)。臺北國際旅展觀展民眾滿意度之研究。休閒研究,1(1),1-13。 延伸查詢 | 23. | Chang, T. C.(2008)。Development of Leisure Farms in Taiwan, and Perceptions of Visitors Thereto。Journal of Travel and Tourism Marketing,15(1),19-40。 | 24. | Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management,28(4),1115-1122。 | 25. | Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。 | 26. | Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。 | 27. | Cai, Liping A.(2002)。Cooperative branding for rural destinations。Annals of Tourism Research,29(3),720-742。 | 28. | Holmbeck, G. N.(1997)。Toward terminological, conceptual, and statistical clarity in the study of mediators and moderators: Examples from the child-clinical and pediatric psychology literatures。Journal of consulting and clinical psychology,65(4),599-610。 | 29. | Chin, Wynne W.、Todd, Peter A.(1995)。On the use, usefulness, and ease of use of structural equation modeling in MIS research: a note of caution。MIS Quarterly,19(2),237-246。 | 30. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 31. | Blain, C.、Levy, S. E.、Ritchie, J. R. B.(2005)。Destination branding: Insights and practices from destination management organizations。Journal of Travel Research,43(4),328-338。 | 32. | Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing,15(1),49-66。 | 33. | Fakeye, Paul C.、Crompton, John L.(1991)。Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research,30(2),10-16。 | 34. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。 | 35. | Sirgy, M. Joseph、Grewal, Dhruv、Mangleburg, Tamara F.、Park, Jae-Ok、Chon, Kye-Sung、Claiborne, C. B.、Johar, J. S.、Berkman, Harold(1997)。Assessing the predictive validity of two methods of measuring self-image congruence。Journal of the Academy of Marketing Science,25(3),229-241。 | 36. | Usakli, A.、Baloglu, S.(2011)。Brand personality of tourist destinations: An application of self-congruity theory。Tourism Management,32(1),114-127。 | 37. | Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management,12(4),531-544。 | 38. | Sung, Yongjun、Kim, Jooyoung(2010)。Effects of Brand Personality on Brand Trust and Brand Affect。Psychology and Marketing,27(7),639-661。 | 39. | Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。 | 40. | Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。 | 41. | Aaker, Jennifer L.(1999)。The Malleable Self: The Role of Self-expression in Persuasion。Journal of Marketing Research,36(1),45-57。 | 42. | Sirgy, M. Joseph(1985)。Using Self-Congruity and Ideal-Congruity to Predict Purchase Motivation。Journal of Business Research,13(3),195-206。 | 43. | Crompton, J. L.(1979)。An assessment of the image of Mexico as vacation destination and the influence of geographical location upon that image。Journal of Travel Research,17(1),18-23。 | 44. | Freling, T. H.、Crosno, J. L.、Henard, D. H.(2011)。Brand personality appeal: Conceptualization and empirical validation。Journal of the Academy of Marketing Science,39(3),392-406。 | 45. | Gnoth, J.、Baloglu, S.、Ekinci, Y.、Sirakaya-Turk, E.(2007)。Introduction: Building destination brands。Tourism Analysis,12(5/6),339-343。 | 46. | Hoeffler, S.、Keller, K. L.(2003)。The marketing advantage of strong brands。Journal of Brand Management,10(6),421-445。 | 47. | Hosany, S.、Ekinci, Y.、Uysal, M.(2006)。Destination image and destination personality: An application of branding theories to tourism places。Journal of Business Research,59(5),638-642。 | 48. | Litvin, S. W.、Goh, H. K.、Goldsmith, R. E.(2001)。Travel innovativeness and selfimage congruity。Journal of Travel and Tourism Marketing,10(4),33-45。 | 49. | MacKay, K.、Fesenmaier, D.(2000)。An exploration of cross-cultural destination image assessment。Journal of Travel Research,38(4),417- 423。 | 50. | Nyaupane, G. P.、Teye, V.、Paris, C.(2008)。Innocents abroad: Attitude change toward hosts。Annals of Tourism Research,35(3),650-667。 | 51. | Park, R. E.(1924)。The concept of social distance: As applied to the study of racial relations。Journal of Applied Sociology,8(6),339-344。 | 52. | Van Rekom, J.、Jacobs, G.、Verlegh, P. W. J.(2006)。Measuring and managing the essence of a brand personality。Marketing Letters,17(2),181-192。 | 會議論文1. | Hosany, S.、Ekinic, Y.(2003)。An application of the brand personality scale into tourist destination: can destinations be branded。In proceedings of the 34th Annual TTRA Conference St Louis。Missouri:Travel and Tourism Research Association。1-11。 | 2. | Goh, H. K.、Litvin, S. W.(2000)。Destination preference and self-congruity。Burbank, CA。 | 圖書1. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。 | 2. | Burns, A. C.、Bush, R. F.(1995)。Marketing research。Upper Saddle River, N.J.。 | 3. | 黃芳銘(2004)。結構方程模式:理論與應用。五南。 延伸查詢 | 4. | Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL:Scientific Software International, Inc.:SPSS Inc。 | 其他1. | 行政院農業委員會(2011)。推動農村休閒旅遊,http://www.coa.gov.tw/view.php?catid=23412 Council of Agriculture, Executive Yuan, 2011/09/28。 | 圖書論文1. | Morgan, N.、Pritchard, A.(2002)。Contextualizing destination branding。N. Morgan, A. Pritchard & R. Pride (Eds.), Destination branding: Creating the unique destination proposition。Oxford:Butterworth-Heinemann。 | |
| |