Shiseido, the world's leading cosmetic brand has been in business for over a century. It started out as a small-scale pharmacy and endeavored to become the world's No. 1 cosmetic brand since its establishment. During Japan's Meiji Restoration, Japan had to make a choice between westernization and tradition. As a productive nation in Asia, poster development was not only closely related to the 'duality' of Japan's ethnicity and traditional cultures, Makoto Nakamura also played a vital role through it all. From serving as the director in the advertising division of Shiseido in 1949, becoming the manager, to retirement, he had devoted his entire life designing product posters for Shiseido. Following social transformation, Japan was under western influence at the time, but Makoto Nakamura brilliantly utilized Japan's traditional cultural codes, combined Japanese style and western elements, and expressed these ideas in his works. The brand image changed from commercial-based into art-based as a result. Moreover, Shiseido won major awards from the 50s to the 90s. In 1980, it received Golden Award and Special Award at the International Poster Biennale in Warsaw. This invitation to the exhibition turned over a new leaf for his poster design. As a renowned poster designer in Japan, Shiseido has become one of the world's leading brands. Indeed, Makoto Nakamura has been an outstanding figure of his time. Today, when we talk about the cultural creativity industry, Makoto Nakamura's product and traditional culture deign approaches often serve as the guide. In this study, Shiseido's early poster works by Makoto Nakamura, contemporary design ideas around the world, and fashion backgrounds will be analyzed to provide valuable information for those interested in how cultural codes are applied in fashion brands, how Makoto Nakamura created important cultural and artistic works that are ahead of his time.