鑑於「閱讀」是學習者藉以獲取資訊來源、判讀知識內容、吸收經驗智慧的主要途徑，閱讀動機、能力以及風氣的強弱對於學習成效的影響甚巨，因此，希望透過較大規模的調查，以觀察現階段大學生閱讀行為的整體樣貌與發展趨勢。本文以自編問卷作為調查工具，大學在校學生為調查對象，在2008年2月18日至3月3日期間，選擇北、中、南10所大學院校，以無名冊的系統抽樣方式施測，總計發出1500份問卷，有效問卷1,077份，並利用SPSS統計軟體進行分析。本文以外在環境影響、內在個人因素以及行為產出結果等三個構面為主，同時針對圖書館、校園書店等閱讀補助機構進行分析與觀察，並據以描繪大學生閱讀行為的輪廓與問題，進而提供改善閱讀風氣的策略方案。

The main purpose of this research is to explore the reading behavior of college students in Taiwan. The authors employed survey research method, and adopted a self-editing questionnaire, and used the systematic sampling to conduct the whole sampling survey. During February 18, 2008 to March 3, 2008, there were 1500 samples in total were surveyed. The number of the valid samples was 1077. Three factors consisted of the environmental factors, the individual factors, the outcome performance were used for data analysis. SPSS statistical software package was employed. This survey reported the college students’ reading behavior in Taiwan. Based on the research findings, the suggestions for reading improvement were proposed.