| 期刊論文| 1. | Benbasat, I.、Goldstein, D.、Mead, M.(1987)。The Care Research Strategies in Studies of Information System。MIS Quarterly，11(3)，369-374。   | | 2. | Mathwick, C.、Malhotra, N.、Rigdon, E.(2001)。Experiential Value: Conceptualisation, Measurement and Application in the Catalogue and Internet Shopping Environment。Journal of Retailing，77(1)，39-56。 | | 3. | Bitner, Mary Jo、Faranda, William T.、Hubbert, Amy R.、Zeithaml, Valarie A.(1997)。Customer contributions and roles in service delivery。International Journal of Service Industry Management，8(3)，193-205。 | | 4. | Berry, L. L.、Carbone, L. P.(2007)。Build loyalty through experience management。Quality Progress，40(9)，26-32。 | | 5. | Berry, Leonard L.、Carbone, Lewis P.、Haeckel, Stephan H.(2002)。Managing the total customer experience。MIT Sloan Management Review，43(3)，85-89。 | | 6. | Carbone, Lewis P.、Haeckel, Stephan H.(1994)。Engineering customer experiences。Marketing Management，3(3)，8-19。 | | 7. | Frow, Pennie、Payne, Adrian(2007)。Towards the 'perfect' customer experience。Journal of brand management，15(2)，89-101。 | | 8. | Grace, Debra、O'Gass, Aron(2004)。Examining Service Experiences and Post-Consumption Evaluations。Journal of Services Marketing，18(6)，450-461。 | | 9. | Mascarenhas, O. A.、Kesavan, R.、Bernacchi, M.(2006)。Lasting customer loyalty: A total customer experience approach。The journal of consumer marketing，23(7)，397-405。 | | 10. | Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。 | | 11. | Grove, Stephen J.、Fisk, Raymond P.、Bitner, Mary Jo(1992)。Dramatizing the service experience: A managerial approach。Advances in Services Marketing and Management，1(1)，91-121。 | | 12. | Eisenhardt, Kathleen M.(1989)。Building Theories from Case Study Research。Academy of Management Review，14(4)，532-550。 | | 13. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。 | 會議論文| 1. | 張淑華(2008)。探討創意生活產業的顧客完整體驗模式。媒體科技創意產業與文化經濟學術匯聚論壇，陳國祥(主持人) 。台南：成功大學。 延伸查詢 | 學位論文| 1. | Lanier, C. Jr.(2008)。Experiential marketing: Exploring the dimensions, characteristics, and logic of firm-driven experiences(博士論文)。The University of Nebraska-Lincoln，Nebraska。 | 圖書| 1. | Wilburn, M.(2007)。Managing the customer experience:A measurement-based approach。Milwaukee, Wis：ASQ Quality Press。 | | 2. | 經濟部工業局(2004)。2003年臺灣文化創意產業發展年報。台北：經濟部工業局。 延伸查詢 | | 3. | 經濟部工業局(2010)。2010年創意生活產業發展計畫成果報告。台北：經濟部工業局。 延伸查詢 | | 4. | Caves, R. E.(2003)。Creative Industries: Contracts Between Art and Commerce。Cambridge, Massachusetts：Harvard University Press。 | | 5. | Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York：The Free Press。 | | 6. | Baudrillard, Jean(1998)。The Consumer Society--Myths & Structures。London：Sage Publications。 | | 7. | Dewey, John(1934)。Art as experience。New York, NY：Minton, Balch & Company。 | | 8. | Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。 | | 9. | Bourdieu, Pierre(1984)。Distinction: A Social Critique of the Judgement of Taste。Harvard University Press。 | | 10. | 郭為藩(2006)。全球視野的文化政策。臺北：心理。 延伸查詢 | | 11. | Throsby, David(2001)。Economics and culture。Cambridge University Press。 | | 12. | Shaw, C.、Ivens, J.(2002)。Building great customer experiences。Palgrave Macmillan。 | | 13. | Toffler, Alvin(1970)。Future Shock。Random House。 | | 14. | 曹俊峰(2003)。康德美學導論。臺北：水牛。 延伸查詢 | | 15. | Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒(2003)。體驗經濟時代。台北：經濟新潮社。 延伸查詢 | | 16. | Abbott, Lawrence(1995)。Quality and Competition: An Essay in Economic Theory。Columbia University Press。 | | 17. | Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。 | | 18. | Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。 | | 19. | 強尼．艾倫、威廉．歐圖爾、伊恩．麥唐納、羅伯．哈里斯、陳希林、閻蕙群(2004)。節慶與活動管理。臺北：五觀藝術管理。 延伸查詢 | 其他| 1. | Voss, C.，Zomerdijk, L.(2007)。Innovation in experiential services-an empirical view，http://downloads.experience-economy.com/files/Innovation.pdf。 | | 2. | 經濟部，新聞局，行政院文化建設委員會(2009)。創意台灣--文化創意產業發展方案行動計畫，http://grb-topics.stpi.narl.org.tw/app/download/4bll41c24dd3d37e014dd765ece000f6。 延伸查詢 | 圖書論文| 1. | Hekkert, P.、Schifferstein, H. N. J.(2008)。Introducing product experience。Product experience。London：Routledge。 | | 2. | Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。 | | 3. | Kant, I.(1790)。The critique of aesthetic judgment。Aesthetic theories: studies in the philosophy of art。Prentice Hall。 | |