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題名：創意生活產業的體驗設計對品牌權益影響之探討--秧悦美地度假酒店個案
書刊名：設計學報
作者：張淑華 引用關係
作者(外文)：Chang, Shu-hua
出版日期：2022
卷期：27:3
頁次：頁1-24
主題關鍵詞：體驗設計；顧客旅程地圖；以顧客為本的品牌權益；品牌體驗；創意生活產業；Experience design；Customer journey map；Customer-Based brand equity；Brand experience；Creative life industry
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期刊論文
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7.Pullman, Madeleine E.、Gross, Michael A.(2004)。Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors。Decision Sciences，35(3)，551-578。  new window
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15.Im, H. H.、Kim, S. S.、Elliot, S.、Han, H.(2012)。Conceptualizing destination brand equity dimensions from a consumer-based brand equity perspective。Journal of Travel & Tourism Marketing，29(4)，385-403。  new window
16.張淑華、林榮泰(20130200)。創意生活產業感性場域與感質商品之體驗--The One南園之個案研究。感性學報，1(1)，4-27。new window  延伸查詢new window
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18.賴孟玲、黃世輝、李傳房(20050700)。臺灣創意生活產業推動與操作研究。設計研究，5，158-166。  延伸查詢new window
19.Benbasat, Izak、Goldstein, David K.、Mead, Melissa(1987)。The Case Research Strategy in Studies of Information Systems。MIS Quarterly，11(3)，369-386。  new window
20.Hsieh, Hsiu-Fang、Shannon, Sarah E.(2005)。Three approaches to qualitative content analysis。Qualitative Health Research，15(9)，1277-1288。  new window
21.Ponsignon, Frederic、Durrieu, Francois、Bouzdine-Chameeva, Tatiana(2017)。Customer experience design: A case study in the cultural sector。Journal of Service Management，28(4)，763-787。  new window
22.胡志佳、陳介英(20170900)。臺灣創意生活產業之政策限制與出路。庶民文化研究，16，23-48。new window  延伸查詢new window
23.Hsu, C. H. C.、Oh, H.、Assaf, A. G.(2012)。A customer-based brand equity model for upscale hotels。Journal of Travel Research，51(1)，81-93。  new window
24.Berry, Leonard L.、Carbone, Lewis P.、Haeckel, Stephan H.(2002)。Managing the total customer experience。MIT Sloan Management Review，43(3)，85-89。  new window
25.殷育士、張文榮、鐘鈺鈞、黃任億(20170900)。故宮博物院目的地品牌權益模型與應用--以陸客為例。華岡地理學報，32，78-95。  延伸查詢new window
26.Tasci, A. D. A.、Denizci Guillet, B.(2011)。It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products。International Journal of Hospitality Management，30(4)，774-782。  new window
27.Keller, Kevin Lane(1993)。Conceptualizing, measuring, managing customer-based brand equity。Journal of Marketing，57(1)，1-22。  new window
28.Parasuraman, Ananthanarayanan、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing，49(4)，41-50。  new window
29.Brown, Tim(2008)。Design thinking。Harvard Business Review，86(6)，84-92。  new window
30.Beig, F. A.、Nika, F. A.(2019)。Brand experience and brand equity。Vision: The Journal of Business Perspective，23(4)，410-417。  new window
31.Boo, S.、Busser, J.、Baloglu, S.(2009)。A model of customer-based brand equity and its application to multiple destinations。Tourism Management，30(2)，219-231。  new window
32.Konecnik, M.、Gartner, W. C.(2007)。Customer-based brand equity for a destination。Annals of Tourism Research，34(2)，400-421。  new window
33.Yoo, Boonghee、Donthu, Naveen、Lee, Sungho(2000)。An Examination of Selected Marketing Mix Elements and Brand Equity。Journal of the Academy of Marketing Science，28(2)，195-211。  new window
34.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。  new window
35.張淑華(20181200)。體驗型態導入創意生活產業服務設計之探討--九份茶坊事業體個案研究。藝術學報，14(2)=103，123-149。new window  延伸查詢new window
36.Šerić, M.、Gil-Saura, I.、Mikulić, J.(2017)。Customer-based brand equity building: Empirical evidence from Croatian upscale hotels。Journal of Vacation Marketing，23(2)，133-144。  new window
37.Kensbock, S.、Jennings, G.(2011)。Pursuing: A grounded theory of tourism entrepreneurs' understanding and praxis of sustainable tourism。Asia Pacific Journal of Tourism Research，16(5)，489-504。  new window
38.Chigora, F.、Zvavahera, P.(2015)。Awareness Completes Brand Loyalty: Reality of Zimbabwe Tourism Destination。Business and Management Horizons，3(2)，60-69。  new window
39.Kim, S.、Schuckert, M.、Im, H. H.、Elliot, S.(2017)。An interregional extension of destination brand equity: From Hong Kong to Europe。Journal of Vacation Marketing,，23(4)，277-294。  new window
40.Petromilli, M.、Michalczyk, D.(1999)。Your most valuable asset. Increasing the value of your hospital through its brand。Marketing Health Services，19(2)，4-9。  new window
41.Ruzzier, M. K.、Antoncic, B.、Ruzzier, M.(2014)。Cross-Cultural Model of Customer-Based Brand Equity for a Tourism Destination。IUP Journal of Brand Management，11(1)，7-29。  new window
42.Stienmetz, J.、Kim, J.、Xiang, Z.、Fesenmaier, D. R.(2021)。Managing the structure of tourism experiences: Foundations for tourism design。Journal of Destination Marketing & Management，19，1-8。  new window
43.Zach, F.、Gretzel, U.(2012)。Tourist-activated networks: implications for Dynamic Bundling and EN Route Recommendations。Journal of Information Technology and Tourism，13(3)，239-257。  new window
44.Tussyadiah, I. P.(2014)。Toward a Theoretical Foundation for Experience Design in Tourism。Journal of Travel Research，53(5)，543-564。  new window
45.張文榮、顏瑞棋(20200400)。旅遊目的地品牌權益分析--以臺灣主題樂園為例。行銷科學學報，16(1)，31-53。new window  延伸查詢new window
46.陳慧玲、吳英偉、楊智晶(20170600)。創意觀光目的地之品牌研究。餐旅暨觀光，14(2)，115-141。new window  延伸查詢new window
47.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
48.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
49.Eisenhardt, Kathleen M.(1989)。Building Theories from Case Study Research。Academy of Management Review，14(4)，532-550。  new window
50.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
51.Nam, Janghyeon、Ekinci, Yuksel、Whyatt, Georgina(2011)。Brand equity, brand loyalty and consumer satisfaction。Annals of Tourism Research，38(3)，1009-1030。  new window
52.Elo, Satu、Kyngäs, Helvi(2008)。The qualitative content analysis process。Journal of Advanced Nursing，62(1)，107-115。  new window
53.Morse, J. M.(1995)。The significance of saturation。Qualitative Health Research，5(2)，147-148。  new window
圖書
1.Keller, Kevin Lane(2013)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Pearson Education, Limited。  new window
2.Dey, Ian(1993)。Qualitative Data Analysis: A User-friendly guide for social scientists。Routledge。  new window
3.Shedroff, N.(2001)。Experience Design。Indianapolis：New Riders。  new window
4.葉至誠、葉立誠(2000)。研究方法與論文寫作。台北：商鼎文化出版社。  延伸查詢new window
5.Stickdorn, M.、Schneider, J.(2012)。This is service design thinking: Basics, tools, cases。John Wiley & Sons Inc。  new window
6.Pine, B. J. II、Gilmore, J. H.(1999)。The Experience Economy: Work is Theatre & Every Business a Stage。Harvard Business School Press。  new window
7.Jorgensen, Danny L.、王昭正、朱瑞淵(1999)。參與觀察法。台北：弘智文化出版社。  延伸查詢new window
8.經濟部文化創意產業推動小組(2004)。2003年臺灣文化創意產業發展年報。臺北：經濟部文化創意產業推動小組辦公室。  延伸查詢new window
9.Yin, Robert K.(2014)。Case Study Research: Design and Methods。Sage。  new window
10.Patton, Michael Quinn(2002)。Qualitative Research and Evaluation Methods。Sage。  new window
11.Aaker, David A.(1991)。Managing brand equity: Capitalizing on the value of a brand name。Free Press。  new window
12.Diller, S.、Shedroff, N.、Rhea, D.(2008)。Making meaning: How successful businesses deliver meaningful customer experiences。New Riders。  new window
13.尹純綢(2018)。香草世界奇幻旅程：君達30年成長之路。君達育樂。  延伸查詢new window
圖書論文
1.Mager, B.(2009)。Service design as an emerging field。Designing Services with Innovative Methods。University of Art and Design Helsinki。  new window
2.林榮泰(2010)。從品味生活到完整體驗的風格密碼。風格密碼 「顧客完整體驗」大解析。臺北：財團法人中衛發展中心。  延伸查詢new window
3.Kuzel, A. J.(1992)。Sampling in qualitative inquiry。Doing qualitative research。Sage。  new window
4.Dickinger, A.、Leung, D.(2017)。When design goes wrong: Diagnostic tools for detecting and overcoming failures in service experience。Design sciences in tourism。Springer。  new window
5.Zach, F.、Krizaj, D.(2017)。Experiences Through Design and Innovation Along Touch Points。Design science in tourism。Springer。  new window
6.張淑華(2015)。文化經濟六產化--創意生活產業關鍵報告。2015閩台文化發展報告。廈門大學出版社。  延伸查詢new window
 
 
 
 
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