| 期刊論文1. | Biehal, Gabriel J.、Chakravarti, Dipankar(1983)。Information Accessibility as a Moderator of Consumer College。Journal of Consumer Research,10,1-14。 | 2. | Mitchell, Andrew、Dacin, Peter(1996)。The Assessment of Alternative Measures of Consumer Expertise。Joumal of Consumer Research,23(3),219-239。 | 3. | Park, C. Whan、Lessig, V. Parker(1981)。Familiarity and Its Impact on Consumer Decision Biases and Heuristics。The Journal of Consumer Research,8(2),223-230。 | 4. | Schwartz, S. H.、Bilsky, W.(1987)。Toward a universal psychological structure of human values。Journal of Personality and Social Psychology,53(3),550-562。 | 5. | Brucks, Merrie(1985)。The effects of product class knowledge on information search behavior。Journal of Consumer Research,12(1),1-16。 | 6. | 汪志堅、黃營杉(20011200)。消費者產品知識對網際網路上商品資訊搜尋量之影響。企業管理學報,51,109-138。 延伸查詢 | 7. | Park, C. Whan、Mothersbaugh, David L.、Feick, Lawrence(1994)。Consumer Knowledge Assessment。Journal of Consumer Research,21(2),71-82。 | 8. | Belk, Russell W.(1974)。An Exploratory Assessment of Situational Effects in Buyer Behavior。Journal of Marketing Research,11(2),156-163。 | 9. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。 | 會議論文1. | 周信宏(1998)。WWW網路問卷與傳統郵寄之績效比較研究--以台灣地區產業實施電子商務之研究為例。87年全國管理碩士論文獎暨研討會。 延伸查詢 | 圖書1. | Antonides, Gerrit、Van Raaij, W. Fred(1998)。Consumer Behavior: A European Perspective。New York:John Wiley & Sons。 | 2. | Solomon, Michael R.(1992)。Consumer behavior。Allyn and Bacon。 | 3. | 郭生玉(1997)。心理與教育測驗。精華書局。 延伸查詢 | 4. | 葛樹人(1996)。心理測驗學。臺北:桂冠圖書公司。 延伸查詢 | 5. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1990)。Consumer Behavior。Dryden Press。 | 6. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。 | |