整合實用性、享樂性與社群認同性建構社群網站態度衡量模型之研究_

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	整合實用性、享樂性與社群認同性建構社群網站態度衡量模型之研究
書刊名：	資訊管理學報
作者：	王凱／張震元
作者(外文)：	Wang, Kai／Chang, Jen-yuan
出版日期：	2012
卷期：	19:2
頁次：	頁275-313
主題關鍵詞：	網站態度；實用性；享樂性；社群認同性；量表發展；Attitude toward websites；Utilitarian；Hedonic；Community identification；Scale development
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(11) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:11 共同引用:14 點閱:221

隨著資訊傳播科技的快速興起，全球資訊網（World Wide Web）逐漸發展為主要的傳播媒體之一，網站應用形式也走向更多元化，特別是社群網站已成為線上資訊交流、交友、或娛樂的互動平台。因此，了解社群網站使用者之網站態度便為一個重要的研究議題。本研究旨在發展一套嚴謹且具實徵意義的網站態度量表，並在專家建議下，以社群網站為主要應用對象。本研究首先透過文獻探討與專家訪談，將網站特性歸納為實用性、享樂性、以及社群認同性，並參考Churchill（1979）與DeVellis（1991）以及相關量表發展文獻的建議，發展社群網站態度的衡量。在量表發展過程中，本研究分別完成初始Pool建立、專家訪談、衡量項目之純化、預試以及正式問卷的信度與效度評估。經收斂與純化的結果，最終建立包含實用性4題、享樂性4題、以及社群認同性8題的社群網站態度衡量模型。透過二階因子模型的分析，也確認各構面對於社群網站態度二階因素的影響。同時，本研究也提出實務意涵以及對後續研究的建議。

以文找文

With the rapid development of information and communications technologies, World Wide Web has emerged as one of the major communications media over the past few years. With the flourishing application of the Web, community websites have also become an interaction platform for information sharing, friends making, and entertaining, making users' attitudes toward websites an important issue to explore. This research aimed at developing a rigorous empirical measurement scale for attitudes toward websites that specifically applies to community websites, as suggested by expert interviews. Items covering utilitarian, hedonic, and community identity were identified through literature review and expert interviews. Following the suggestion of Churchill (1979), DeVellis (1991), and relevant literature on scale development, this research followed the process of building the initial pool, interviewing the experts, purifying the items, and assessing the reliability and validity through a pilot test and the formal survey. The final model consisted of 4 items for utilitarian, 4 for hedonic, and 8 for community identification dimensions, respectively. A second-order factor analysis was performed and the three-dimension structure was verified. Practical implications and suggestions for future research were also presented.

以文找文

期刊論文
1.	Moore, Robert S.、Stammerjohan, Claire Allison、Coulter, Robin A.(2005)。Banner advertiser: Web site context congruity and color effects on attention and attitudes。Journal of Advertising，34(2)，71-84。
2.	Cerulo, Karen A.、Ruane, Janet M.、Chayko, Mary(1992)。Technological Ties That Bind: Media-Generated Primary Groups。Communication Research，19(1)，109-129。
3.	Van der Heijden, H.(2003)。Factors influencing the usage of websites: the caseof a generic portal in the Netherlands。Information and Management，40(6)，541-549。
4.	Blanchard, A. L.(2007)。Development a sense of virtual community measure。CyberPsychology and Behavior，10(6)，827-830。
5.	Gopal, Abhijit、Bostrom, Robert P.、Chin, Wynne W.(1992)。Applying adaptive structuration theory to investigate the process of group support systems use。Journal of Management Information Systems，9(3)，45-69。
6.	Scarpi, Daniele(2005)。Hedonic and Utilitarian Behaviour in Specialty Shops。The Marketing Review，5(1)，31-44。
7.	Chipuer, Heather M.、Pretty, Grace M. H.(1999)。A Review of the Sense of Community Index: Current Uses, Factor Structure, Reliability, and Further Development。Journal of Community Psychology，27(6)，643-658。
8.	Nonnecke, B.、Andrews, D.、Preece, J.(2006)。Non-public and public online community participation: needs, attitudes and behavior。Electronic Commerce Research，6(1)，7-20。
9.	Chen, Qimei、Clifford, Sandra J.、Wells, William D.(2002)。Attitude toward the site II: New information。Journal of Advertising Research，42(2)，33-45。
10.	Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management，38(4)，217-230。
11.	Bock, G. W.、Zmud, R. W.、Kim, Y. G.、Lee, J. N.(2005)。Behavioral intention formation knowledge sharing: Examining roles of extrinsic motivators, social-psychological forces, and organizational climate。MIS Quarterly，29(1)，87-111。
12.	Chen, Qimei、Wells, William D.(1999)。Attitude toward the site。Journal of Advertising Research，39(5)，27-37。
13.	Chavis, D. M.、Hogge J. H.、McMillan, D. W.、Wandersman, A.(1986)。Sense of community through Brunswick's lens: A first look。Journal of Community Psychology，14(1)，24-40。
14.	Sherry, John F. Jr.(1990)。A Sociocultural Analysis of a Midwestern American Flea Market。Journal of Consumer Research，17(1)，13-30。
15.	Huizingh, Eelko K. R. E.(2000)。The Content and Design of Web Sites: An Empirical Study。Information & Management，37(3)，123-134。
16.	Burroughs, S. M.、Eby, L. T.(1998)。Psychological Sense of Community at Work: A Measurement System and Explanatory Framework。Journal of Community Psychology，26(6)，509-532。
17.	Obst, P.、Zinkiewicz, L.、Smith, S. G.(2002)。Sense of community in science fiction fandom, part 2: Comparing neighborhood and interest group sense of community。Journal of Community Psychology，30(1)，105-117。
18.	Marquis, G. P.(2002)。Application of traditional system design techniques to Web site design。Information and Software Technology，44(9)，507-512。
19.	Chandon, Pierre、Wansink, Brian、Laurent, Gilles(2000)。A Benefit congruency framework of sales promotion effectiveness。Journal of Marketing，64(4)，65-81。
20.	Ashforth, B. E.、Mael, F. A.(1989)。Social Identity Theory & The Organization。Academy of Management Review，14(1)，20-39。
21.	Lowe, K. B.、Kroeck, K. G.、Sivasubramaniam, N.(1996)。Effectiveness correlates of transformational and transactional leadership: A meta-analytical review of the literature。The Leadership Quarterly，7(3)，385-425。
22.	Williams, L. J.、Anderson, S. E.(1994)。An alternative approach to method effects by using latent-variable models: Applications in organizational behavior research。Journal of applied psychology，79(3)，323-331。
23.	吳肇銘(19970700)。影響網站使用者態度與購物意願之因素探討--以書籍網站為例。資訊管理研究，2(1)，1-22。延伸查詢
24.	Rothaermel, Frank T.、Sugiyama, Stephen(2001)。Virtual Internet Communities and Commercial Success: Individual and Community-Level Theory Grounded in the Atypical Case of Timezone.com。Journal of Management，27(3)，297-312。
25.	Richmond, A.(1996)。Enticing Online Shoppers to Buy: A Human Behavior Study。Computer Network and ISDN Systems，28(7-11)，1469-1480。
26.	Lin, Hsiu-Fen(2008)。Determinants of successful virtual communities: Contributions from system characteristics and social factors。Information & Management，45(8)，522-527。
27.	Obst, P. L.、White, K. M.(2004)。Revisiting the sense of community index: a confirmatory factor analysis。Journal of Community Psychology，32(6)，691-705。
28.	Sarason, S. B.(1986)。Commentary: The emergence of a conceptual center。Journal of Community Psychology，14(1)，405-407。
29.	Blanchard, A. L.(2008)。Testing a Model of Sense of Virtual Community。Computers in Human Behavior，24(5)，2107-2123。
30.	Sethi, V.、King, W. R.(1994)。Development of measures to assess the extent to which an information technology application provides competitive advantage。Management science，40(12)，1601-1627。
31.	Ghose, S.、Dou, W. Y.(1998)。Interactive functions and their impacts on the appeal of internet presences sites。Journal of Advertising Research，38(2)，29-43。
32.	Yaveroglu, I.、Donthu, N.(2008)。Advertising repetition and placement issues on on-line environments。Journal of Advertising，37(2)，31-43。
33.	Gerstner, Charlotte R.、Day, David V.(1997)。Meta-analytic review of leader-member exchange theory: Correlates and construct issues。Journal of Applied Psychology，82(6)，827-844。
34.	Park, Chung-Hoon、Kim, Young-Gul(2003)。Identifying key factors affecting consumer purchase behavior in an online shopping context。International Journal of Retail & Distribution Management，31(1)，16-29。
35.	Coyle, J. R.、Thorson, E.(2001)。The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites。Journal of Advertising，30(3)，65-77。
36.	Jang, Heehyoung、Olfman, Lorne、Ko, Ilsang、Kim, Kyungtae、Koh, Joon(2008)。The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty。International Journal of Electronic Commerce，12(3)，57-80。
37.	Liu, Chang、Arnett, Kirk P.(2000)。Exploring the factors associated with Web site success in the context of electronic commerce。Information & Management，38(1)，23-33。
38.	Eighmey, John(1997)。Profiling user responses to commercial web sites。Journal of Advertising Research，37(3)，59-66。
39.	Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing，21(3)，241-263。
40.	Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research，20(4)，644-656。
41.	Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。
42.	Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual Communities and Society: Toward an Integrative Three Phase Model。International Journal of Information Management，17(4)，261-270。
43.	Childers, Terry L.、Carr, Christopher L.、Peck, Joann、Carson, Stephen(2001)。Hedonic and utilitarian motivations for online retail shopping behavior。Journal of Retailing，77(4)，511-535。
44.	Ahn, Tony、Ryu, Seewon、Han, Ingoo(2007)。The Impact of Web Quality and Playfulness on User Acceptance of Online Retailing。Information & Management，44(3)，263-275。
45.	Anderson, James C.、Gerbing, David W.(1988)。An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment。Journal of Marketing Research，25(2)，186-192。
46.	Hogg, Michael A.、Terry, Deborah J.(2000)。Social Identity and Self-Categorization Processes in Organizational Contexts。Academy of Management Review，25(1)，121-140。
47.	Preece, J.(2001)。Sociability and usability in online communities: Determining and measuring success。Behaviour & Information Technology，20(5)，347-356。
48.	Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research，36(5)，21-35。
49.	Dennis, Alan R.、Pootheri, Sridar K.、Natarajan, Vijaya L.(1998)。Lessons from the early adopters of web groupware。Journal of Management Information Systems，14(4)，65-86。
50.	Chatterjee, P.(2008)。Are Unclicked Ads Wasted? Enduring Effects of Banner and Pop-Up Ad Exposures on Brand Memory and Attitudes。Journal of Electronic Commerce Research，9(1)，51-61。
51.	Novak, Thomas P.、Hoffman, Donna L.、Yung, Yiu-Fai(2000)。Measuring the Customer Experience in Online Environments: A Structural Modeling Approach。Marketing Science，19(1)，22-42。
52.	Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。
53.	McMillan, David W.、Chavis, David M.(1986)。Sense of Community: A Definition and Theory。Journal of Community Psychology，14(1)，6-23。
54.	Barclay, Donald W.、Higgins, C. A.、Thompson, Ron(1995)。The Partial Least Squares (PLS) approach to causal modeling: Personal computer adoption and use as an illustration。Technology Studies，2(2)，285-309。
55.	Blanchard, Anita L.、Markus, M. Lynne(2004)。The experienced "sense" of a virtual community: characteristics and processes。ACM SIGMIS Database: the DATABASE for Advances in Information Systems，35(1)，64-79。
56.	Koh, Joon、Kim, Young-Gul(2003)。Sense of Virtual Community: A Conceptual Framework and Empirical Validation。International Journal of Electronic Commerce，8(2)，75-93。
57.	Chin, Wynne W.(1998)。Commentary: Issues and opinion on structural equation modeling。Management Information Systems Quarterly，22(1)，vii-xvi。
58.	Chang, Yuhmiin、Thorson, Esther(2004)。Television and Web Advertising Synergies。Journal of Advertising，33(2)，75-84。
59.	Gao, Y.、Koufaris, M.、Ducoffe, R. H.(2004)。An experimental study of the effects of promotional techniques in web-based commerce。Journal of Electronic Commerce in Organizations，2(3)，1-20。
60.	Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing，60(3)，50-68。
61.	Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management，12(4)，531-544。
62.	Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters，2(2)，159-170。
63.	Khalifa, Mohamed、Liu, Vanessa(2007)。Online consumer retention: contingent effects of online shopping habit and online shopping experience。European Journal of Information Systems，16(6)，780-792。
64.	Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research，16(1)，64-73。
65.	Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。
66.	Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology，88(5)，879-903。
67.	Williams, L. J.、Brown, B. K.(1994)。Method Variance in Organizational Behavior and Human Resources Research: Effects on Correlations, Path Coefficients, and Hypothesis Testing。Organizational Behavior and Human Decision Processes，57(2)，185-209。
68.	Xia, W.、Lee, G.(2005)。Complexity of information systems development projects, conceptualization and measurement development。Journal of Management Information Systems，22(1)，45-83。
69.	Rugel, R.P.(1987)。Achieving congruence in Tavistock groups: empirical findings and implication for group therapy。Small Group Behavior，18(1)，108-117。
70.	Salancik, G.R.(1984)。On priming, consistency, and order effects in job attitude assessment: with a note on current research。Journal of Management，10(2)，250-254。
71.	Suki, N.M.、Ramayah, T.、Suki, N.M.(2008)。Internet shopping acceptance: examining the influence of intrinsic versus extrinsic motivations。Direct Marketing，2(2)，97-110。
72.	Sullivan, J.(1999)。What are the functions of corporate home page。Journal of World Business，34(2)，193-210。
73.	Roy, M. C.、Dewit, O.、Aubert, B. A.(2001)。The impact of interface usability on trust in Web retailers。Internet Research，11(5)，388-398。
74.	數位時代(2010)。2010年台灣網站100強楴榜單。數位時代，190，83-89。延伸查詢
75.	數位時代(2010)。社群回溫，帶動三個走向、六個趨勢。數位時代，190，42-45。延伸查詢
76.	Boczkowsk, P.J.(1999)。Mutual shaping of user and technologies in a national virtual community。Journal of Communication，49(2)，86-108。
77.	Chin, W.W.、Marcolin, B.L.、Newsted, P.R.(2003)。A Dartial least squares latent variable modeling approach for measuring interaction effects: results from a Monte Carlo simulation study and an electronic-mail emotion /adoption study。Information Systems Research，14(2)，189-217。
78.	Fiore, S.G.、Kelly, S.(2007)。Surveying the use of sound in online stores: practices, possibilities and pitfalls for user experience ?。International Journal of Retail & Distribution Management，35(7)，600-611。
79.	Green, D.、Pearson, J.M.(2006)。Development of a Web site usability instrument based on ISO 9241-11。Journal of Computer Information Systems，47(1)，66-72。
80.	Yoo, C. Y.(2007)。Implicit memory measures for web advertising effectiveness。Journalism and Mass Communication Quarterly，84(1)，7-23。

會議論文
1.	Lee, F. S. L.、Vogel, D.、Limayem, M.(2002)。Virtual Community Informatics: What We Know and What We Need to Know?。35th Hawaii International Conference on System Sciences。Los Alamitos, CA：New York：IEEE Computer Society Press：IEEE Computer Society Press。2863-2872。
2.	Schimke, D.、Stoeger, H.、Ziegler, A.(2007)。The relationship between social presence and group identification within online communities and its impact on the success of online communities。2nd International Conference on Online Communities and Social Computing，(會議日期: 2007/07/22-27)。Beijing。160-168。
3.	Nonnecke, B.、Preece, J.(1999)。Shedding light on lurkers in online communities。Edinburgh, UK。123-128。

學位論文
1.	劉籹君(2005)。探討入口網站使用意向之影響因素--理性和非理性觀點。國立中正大學，嘉義縣。延伸查詢

圖書
1.	林建煌(2011)。行銷管理。臺北：華泰文化。延伸查詢
2.	Triandis, H. C.(1971)。Attitude and attitude change。New York：John Wiley & Sons。
3.	Mercer, B. E.(1956)。The American community。NY：Random House。
4.	Bell, Colin、Newby, Howard(1974)。The Sociology of Community: A Selection of Readings。London：Frank Cass。
5.	Hoyer, W. D.、Maclnnis, D. J.(2007)。Consumer Behavior。Boston：Houghton Mifflin Co。
6.	Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York：John Wiley & Sons。
7.	Sandel, Michael J.(1982)。Liberalism and the limits of justice。Cambridge University Press。
8.	Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。
9.	Tourangeau, Roger、Rips, Lance J.、Rasinski, Kenneth(2000)。The Psychology of Survey Response。Cambridge University Press。
10.	Nunnally, Jum C.(1967)。Psychometric Theory。McGraw-Hill。
11.	DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。
12.	Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。
13.	Fisher, A.T.、Sonn, C.C.、Bishop, B.J.(2002)。Psychological Sense of Community: Research, Applications and Implications。New York, NY.。
14.	Peterson, R.A.(2000)。Constructing Effective Questionnaires。Thousand Oaks, CA.：Sage。
15.	Wilson, B.(2010)。Using PLS to investigate interaction effects between higher order branding constructs。Handbook of Partial Least Squares \\ Vinzi, V.E., Chin, W.W., Henseier, J., and Wang, H. (Eds.)。Berlin Heidelberg。
16.	Wold, H.(1989)。Introduction to the second generation of multivariate analysis。Theoretical Empiricism \\ Wold, H. (Ed.)。New York, NY。

其他
1.	資策會FIND(2010)。2010年03月底止台灣上網人口。延伸查詢
2.	Compete(2010)。facebook.com。
3.	comScore(2009)。comscore media metrix ranks top 50 U.S. Web properties for April 2009。
4.	Google(2010)。The 1000 most-visited sites on the web。
5.	Internet World Stats(2009)。World internet users and population stats。

圖書論文
1.	Tajfel, H.、Turner, J. C.(1979)。An integrative theory of social conflict。Social psychology of intergroup relations。Monterey, CA：Brooks/Cole。
2.	Kramer, R. M.(1993)。Cooperation and Organizational Identification。Social psychology in organization: Advances in theory and research。Englewood Cliffs, NJ：Prentice-Hall。
3.	Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。
4.	Chin, Wynne W.(1998)。The partial least squares approach for structural equation modeling。Modern Methods for Business Research。Lawrence Erlbaum Associates, Inc.。
5.	Tajfel, Henri、Turner, John C.(1986)。The Social Identity Theory of Intergroup Behavior。Psychology of Intergroup Relations。Nelson-Hall。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	全家玩社群、商務飛沖天
2.	好奇與惱怒：誘餌式網路文章標題的正負面效應
3.	Factors Affecting the Use of Emoji by Social Network Service Users: A Comparison of Taiwan, Japan and Korea
4.	公立幼兒園教師選擇社群軟體做為親師溝通之研究--桃園市為例
5.	社群網站使用者使用態度、資訊品質對旅遊產品行為意向之影響研究--以Facebook為例
6.	臺灣路跑網站之濫觴，探討跑者廣場資訊分享行為
7.	O2O商務模式下社群媒體行銷對消費者社群認知及行為意圖之影響
8.	社群價值和人際吸引力對虛擬社群意識與黏著度之影響：兼論虛擬社群意識完全中介與社群類型調節效果
9.	購物袋外觀對購買意願之影響--以服飾業為例
10.	品牌形象、產品造形對消費者購買行為影響之研究--以購買數位相機為例
11.	以媒介豐富與社會臨場感理論探討LINE貼圖價值、流行涉入、網路外部性對虛擬社群意識與黏著度之影響
12.	企業工作者行動化知識分享行為評量工具之建構
13.	推廣LOHAS永續樂活概念之網站研究--一個中介路徑模式之實證
14.	從消費過程探討消費者之購物需求--以女性購鞋之試穿椅設計為例
15.	學校餐廳之顧客滿意屬性矩陣與再消費意願之研究

1.	影響網路消費者非計畫性購買行為與再訪意願之相關因素探討

無相關書籍

無相關著作

1.	應用本體論來協助軟體專案進行流程調適
2.	運用關聯規則及改變探勘技術於防火牆政策規則優化
3.	建構彩色濾光膜及微透鏡缺陷樣型分析之資料挖礦架構
4.	影響網路強迫性購買傾向之因素研究關係網絡知識系統
5.	校園雲端服務管理系統整合介面之研究
6.	探討關鍵粉絲之訊息內容偏好--以X百貨之Facebook粉絲專頁為例
7.	結合腦波分析與內容導向過濾為基礎的文章推薦系統
8.	追求公平的邏輯--以認知公平觀點探討消費者線上團購意願
9.	運用詞彙權重技術於自動文件摘要之研究
10.	應用語句關係網路計算語句向心性之新聞事件摘要方法
11.	醫療資訊科技服務品質模型：由醫事人員觀點出發
12.	應用本體論來線上展開資訊系統潛藏與知識密集之品質需求
13.	結合學習向量量化與協同過濾之交換混合式過濾電影推薦架構
14.	企業購併中資訊系統整合模式之研究--以H集團母(總)、子(分)公司ERP系統整併為例

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫