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題名：臺北市立美術館觀眾參觀動機研究
書刊名：博物館與文化
作者：林詠能 引用關係
作者(外文)：Lin, Yung-neng
出版日期：2013
卷期：6
頁次：頁167-189
主題關鍵詞：觀眾研究；參觀動機；臺北市立美術館；Audience research；Motivations for visiting；Taipei Fine Arts Museum
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(15) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:15
  • 共同引用共同引用:38
  • 點閱點閱:29
動機是激勵民眾朝向特定目標行動的內在驅動力量，驅使滿足個人社會與心理的需求，是民眾從事博物館參觀的重要原因。本文主要探究觀眾參觀動機，並以臺北市立美術館為研究對象、總計回收有效樣本 296份。問卷使用動機量表，經簡化為 3個因素構面分別為逃離、社交與家庭互動、學習動機，三項因素總計解釋變異量為 74.665%。其中逃離為觀眾參觀美術館最重要的動機，計解釋 25.730%的變異量。本研究有重要的管理意涵，對美術館觀眾而言，他們主要尋求能逃離日常生活，同時能有機會與家人或朋友互動。因此，美術館應提供滿足觀眾具休閒、娛樂、寓教於樂的環境。
Motivations are triggers that lead people to act on salient needs. Understanding motivations is important as it discovers the underlying reasons why people choose to visit museums and galleries. This research explores the motivations of museum visitors; the Taipei Fine Arts Museum was chosen as the target museum and a sample of 296 people were collected. A motivational scale built around three factors escapism, social and family interaction, and learning, explained 74.665 % of variance. Escapism, the core motivation, explained 25.730 % of variance. The findings yield important implications for practitioners. Visitors to museums and galleries seek leisure experiences which offer them relaxation, enjoyment, comfort, and social and family interaction. The time has come for museums and galleries to offer a full leisure and entertainment experience and to promote themselves as places for exploration and entertainment, as well as education and learning.
期刊論文
1.Housen, A.(1987)。Three Methods for Understanding Museum Audiences。Museum Study Journal，2(4)，41-49。  new window
2.Ash, D.(2003)。Dialogic inquiry in life science conversations of family groups in a museum。Journal of Research in Science Teaching，40(2)，136-162。  new window
3.Burton, C.、Scott, C.(2003)。Museums: challenges for the 21st century。International Journal of Arts Management，5(2)，56-68。  new window
4.Hrubes, D.(2001)。Predicting hunting intentions and behaviour: an application of the theory of planned behaviour。Leisure Sciences，23，165-178。  new window
5.Lin, Y. N.(2006)。Leisure-A function of museums? The Taiwan perspective。Museum Management and Curatorship，21，302-316。  new window
6.Prentice, R.(2004)。Perceptual deterrents to visiting museums and other heritage attractions。Museum Management and Curatorship，13，264-279。  new window
7.Silverman, L. H.(1995)。Visitor meaning making in museums for a new age curator。Museum News，38(3)，161-170。  new window
8.王啟祥(20021000)。從休閒觀點析論博物館觀眾開發的困境與對策。博物館學季刊，16(4)，121-131。new window  延伸查詢new window
9.林玟伶、林詠能(20080900)。臺北市立美術館夜間觀眾參觀動機研究。科技博物，12(3)，5-23。new window  延伸查詢new window
10.洪櫻純(20050700)。博物館與休閒規劃：閒暇時間與自由感。博物館學季刊，19(3)，51-61。new window  延伸查詢new window
11.Hood, Marilyn G.(1983)。Staying away: Why people choose not to visit museums。Museum News，61(4)，50-57。  new window
12.Iso-Ahola, S. E.(1982)。Towards a social psychology of theory of tourism motivation: A rejoinder。Annals of Tourism Research，9(2)，256-262。  new window
13.吳忠宏、江宜珍(20030300)。國立科學工藝博物館觀眾參觀動機與滿意度之研究。科技博物，7(1)，35-59。new window  延伸查詢new window
14.Beard, Jacob G.、Ragheb, M. G.(1983)。Measuring leisure motivation。Journal of Leisure Research，15(3)，219-228。  new window
15.Crompton, John L.(1979)。Motivations for Pleasure Vacation。Annals of Tourism Research，6(4)，408-424。  new window
16.Slater, Alix(2007)。Escaping to the gallery: Understanding the motivations of visitors to galleries。International Journal of Nonprofit and Voluntary Sector Marketing，12(2)，149-162。  new window
17.蔡郁崇(20110600)。國立臺灣博物館土銀展示館民眾參與動機與賣店消費行為之研究。國立臺灣博物館學刊，64(2)，49-79。  延伸查詢new window
會議論文
1.Kelly, L.(2001)。Developing a model of museum visiting。The 2001 Museums Australia Conference。Canberra。  new window
研究報告
1.Dodd, J.、Jones, C.、Sawyer, A.、Tseliou, M. A.(2012)。Voices from the museum: Qualitative research conducted in Europe's National Museums。Linkoping University Electronic Press。  new window
學位論文
1.許家瑋(2011)。臺北市立美術館觀眾參與志工意願之研究(碩士論文)。國立臺北教育大學。  延伸查詢new window
圖書
1.文化部(2011)。2010文化統計。臺北市：文化部。  延伸查詢new window
2.Falk, J. H.、Dierking, L. D.(2000)。Learning from Museums: Visitor experience and the Making of Meaning。Walnut Creek：Alta Mira Press。  new window
3.Hood, M. G.(1981)。Adult attitudes toward leisure choices in relation to museum participation。The Ohio State University。  new window
4.Hooper-Greenhill, E.(1994)。The Education Role of the Museums。London：Routledge。  new window
5.邱皓政(2002)。量化研究統計分析：SPSS中文視窗版資料分析範例解析。臺北：五南。  延伸查詢new window
6.Merriman, Nick(1991)。Beyond the Glass Case: the Past, the Heritage and the Public in Britain。Leicester University Press。  new window
7.Falk, John H.、Dierking, Lynn D.(1992)。The museum experience。Washington, DC：Whalesback Books。  new window
圖書論文
1.Adams, G. D.(1992)。Listening to the audience。Marketing the Arts。London：Jan Meek。  new window
2.Hood, M. G.(1990)。Leisure criteria of family participation and nonparticipation in museums。Museum Visits and Activities for Family Life Enrichment。New York：Haworth Press。  new window
3.Hood, M.(1995)。Audience research tell us why visitors come to museums - and why they don’t。Evaluation and Visitor research in Museums: Towards 2000。Sydney：Powerhouse Publishing。  new window
4.McManus, P. M.(1991)。Making sense of exhibits. Museum language: objects and texts。Museum language: objects and texts。Leicester：Leicester University Press。  new window
5.Graburn, Nelson H. H.(1977)。Tourism: the sacred journey。Hosts and Guests: The Anthropology of Tourism。Philadelphia：University of Pennsylvania Press。  new window
 
 
 
 
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