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題名：台湾政治文化における「カワイイ」の運用と動員力
書刊名：環球科技人文學刊
作者：莊佳穎 引用關係
作者(外文)：Chuang, Yin C.
出版日期：2014
卷期：18
頁次：頁1-21
主題關鍵詞：阿扁人形；可愛い；民進党；消費社会；民主化；A-Bian Doll；Kawaii；DPP；Consumer society；Democratisation
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:86
By investigating the case of A-Bian Doll (扁娃, see Figure 4), this paper explores how Kawaii (可愛い, the Japanese word for 'cute') has pervaded in Taiwan, and has since been appropriated by Taiwanese politicians as one of the significant methods for advancing democratisation, and constructing collective imagination and national identities. Particularly, this paper explores how Kawaii is circulated, reproduced and consumed in Taiwanese politics. This paper is part of my current project, Political Consumerism in Taiwan. Political consumerism emerged in Taiwan at a time when its consumer society was highly developed and during a period when political elections took place on an almost yearly basis. To help win votes, political staff members devised, marketed and then sold a vast array of advertisements, music, clothes, dolls and other political commodities. When producing these commodities, staffers were putting forward their political beliefs and tastes. I will first discuss how Kawaii is practised in Taiwanese people's everyday life in relation to the process of democratisation and the formation of consumer society. I will then move to the discussion of the A-Bian Doll and its accessories, which is arguably the most significant example of how Kawaii is made tangible in Taiwanese politics. I will examine how Kawaii is appropriated as a familiar element from Taiwanese culture by former President Chen's staffers, and is then injected into ingredients drawn from Taiwanese baseball culture and the features of Chen to produce the A-Bian Doll and its accessories. By making and advertising the A-Bian Doll and its accessories, Chen's staffers create a new culture, and then feed this back into social circulation, mobilize supporters, and gain votes. Finally, I will investigate Bian Mi's (Chen's supporters) practices of consuming A-Bian accessories, and the concept of Kawaii conveyed by these commodities. I will explore how they buy, collect and use these commodities to express their national identity and participate in Taiwanese democracy.
期刊論文
1.Hall, Stuart、Baudrillard, Jean、Virilio, Paul(1988)。The Work of Art in the Electronic Age。Block，14，3-14。  new window
2.Manzenreiter, Wolfram(2006)。Sport Spectacles, Uniformities and the Search for Identity in Late Modern Japan。Sociological Review，54(2)，144-159。  new window
3.Bourdieu, Pierre(1968)。Outline of a theory of art perception。International Social Science Journal，2(4)，589-612。  new window
學位論文
1.Chuang, Chia-Yin(2008)。Political Consumerism in Contemporary Taiwan -Customizing a Nation(博士論文)。Lancaster University。  new window
2.Lee, Ming-Tsung(2004)。Absorbing 'Japan': Transnational Media, Cross-cultural Consumption, and Identity Practice in Contemporary Taiwan(碩士論文)。University of Cambridge。  new window
圖書
1.Lury, Celia(1996)。Consumer Culture。New Brunswick：Cambridge：Polity Press：Polity Press。  new window
2.Miller, Daniel(1998)。A Theory of Shopping。Oxford, UK：Cambridge：Polity Press：Polity Press。  new window
3.Edensor, Tim(2002)。National Identity, Popular Culture and Everyday Life。Berg。  new window
4.Bourdieu, Pierre、Nice, Richard(1985)。Outline of a Theory of Practice。Cambridge：Cambridge UP。  new window
5.Gramsci, Antonio(1977)。Selections from Political Writing, 1910-1920。London：Lawrence & Wishart。  new window
6.Gramsci, Antonio(1985)。Selections from the Cultural Writings。Cambridge, MA：Harvard University Press。  new window
7.Rogers, Mary F.(1999)。Barbie Culture。London：Thousand Oaks, Calif：Sage：Sage。  new window
8.Warwick, Alexandra、Cavallaro, Dani(1998)。Fashioning the Frame. Boundaries, Dress and the Body。Oxford：Berg。  new window
9.扁帽工廠(1999)。啊！扁帽。台北：商周出版。  延伸查詢new window
10.四方田犬彥(2006)。かわいい論。筑摩書房。  延伸查詢new window
11.最新凱蒂貓精品圖鑑編輯部(1993)。Kitty Goods Collection。台北：台灣東販。  延伸查詢new window
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13.Chaney, David(2002)。Cultural Change and Everyday Life。New York：Palgrave。  new window
14.Bauman, Zygmunt(1987)。Legislators and interpreters: on modernity, post - modernity and intellectuals。Cambridge：Polity Press。  new window
15.Bourdieu, Pierre、Clough, L. C.(1996)。The state nobility: Elite schools in the field of power。Stanford, CA：Stanford University Press。  new window
16.Jameson, Fredric(1991)。Postmodernism, Or the Cultural Logic of Late Capitalism。Durham, North Carolina：Duke University Press。  new window
17.Storey, John(1999)。Cultural Consumption and Everyday Life。London：New York：Arnold：Oxford Univerity。  new window
18.Chaney, David C.(1996)。Lifestyles。London：New York：Routledge。  new window
19.Gramsci, Antonio、Hoare, Quintin、Smith, Geoffrey Nowell(1971)。Selections from the Prison Notebook of Antonio Gramsci。New York：International Publishers。  new window
20.Featherstone, Mike(1995)。Undoing Culture: Globalization, Postmodernism and Identity。Sage Publications。  new window
21.Fiske, John(1989)。Reading the Popular。London：Routledge。  new window
22.Bourdieu, Pierre、Nice, R.(1998)。Practical reason: on the theory of action。Polity Press。  new window
23.Bourdieu, Pierre(1993)。The Field of Cultural Production。Cambridge：Polity Press。  new window
24.Bourdieu, Pierre(1984)。Distinction: A Social Critique of the Judgement of Taste。Harvard University Press。  new window
25.Miller, Daniel(1995)。Acknowledging Consumption: A Review of New Studies。London：Routledge。  new window
26.Miller, Daniel(1987)。Material Culture and Mass Consumption。Basil Blackwell。  new window
27.de Certeau, Michel、Rendall, Steven F.(1984)。The Practice of Everyday Life。The University of California Press。  new window
28.Csikszentmihalyi, Mihaly、Halton, Eugene(1981)。The Meaning of Things: Domestic Symbols and the self。Cambridge University Press。  new window
29.Jenkins, Henry(1992)。Textual poachers: Television fans & participatory culture。Routledge。  new window
30.Fiske, John(1989)。Understanding popular culture。Routledge。  new window
31.Dant, Tim(1991)。Material culture in the social world: Values, activities, lifestyles。Philadelphia：Buckingham：Open University Press：Open University Press。  new window
其他
1.劉新圓(2003)。我們需要新的文化論述，http://old.npf.org.tw/PUBLICATION/EC/092/EC-B-092-029.htm，(教文(析)092-029號)。 2003/05/27。  延伸查詢new window
圖書論文
1.Miller, Daniel(2001)。Possessions。Home possessions: Material culture behind closed door。Oxford：Berg。  new window
2.Petridou, Elia(2001)。The Taste of Home。Home Possessions。Oxford：Berg。  new window
3.Silvio, Teri(2008)。Pop Culture Icons: Religious Inflections of the Character Toy in Taiwan。Mechademia。Minneapolis：University of Minnesota Press。  new window
4.Hsiao, Michael Hsin-huang(2002)。Coexistence and Synthesis: Cultural Globalization and Localization in Contemporary Taiwan。Many Globalization: Cultural Diversity in the Contemporary World。New York：Oxford University Press。  new window
5.Frith, Simon(1996)。Music and Identity。Questions of Cultural Identity。Sage。  new window
6.Benjamin, Walter(1968)。The Work of Art in the Age of Mechanical Reproduction。Illuminations: Essays and reflections。New York：Schocken Books。  new window
7.Gramsci, Antonio(1998)。Hegemony, Intellectuals and the State。Cultural Theory and Popular Culture: A Reader。Hemel Hempstead：Harvester Wheat-sheaf。  new window
 
 
 
 
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