研究旨在探討大專校院運動性社團在學校扮演的角色與功能，藉以非營利組織經營管理之論點，從組織變革與創新、社團活動企劃、經費預算編列與籌募、經營績效評估、社團管理資訊系統建構、學生參與學習歷程及社團行銷與推廣之建構等觀點的導入，輔以個案學校在社團變革與創新之計畫導入，藉以具體的實際案例與理論，以提供未來運動性社團經營之參考。

The purpose of this study is to explore the roles and functions of sport clubs in universities and colleges in Taiwan. Based on the perspective of the management of nonprofit organizations, the study covers the discussion on the following issues: organizational change and innovation, activity programming, fund raising and budget control, operation performance evaluation, structuring information system for club management, participative process of learning, clubs promotion, etc. Combining theories with revolutionary changes, the innovative plans introduced in the case study hope to shed light on campus club management for future references.