The student club activities are a choice of the leisure activities for students that also belongs a part of school education. It not only get the functions of the normal student club but also get the other can't afford to takeover value. The sports clubs are the student take part in the club activities in their leisure time and the club object is promote students to learn the sports skills, to training the strong physicals and to the aim of sports for life. This study were used the data collection method and observation method to realize the club keeping and management process of the bowling club, and in this study was used the S.W.O.T. analysis method to understand the inside strengths, inside weakness, outside opportunities and out threats. This study tried to describe the value of university students who takes part in sports clubs by the practical clubs management experience to make a reference for the club guidance and hope that will be have some assistants to promote the extracurricular activities and sports ethos.