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題名：韓國流行音樂的視覺性、身體化與性別展演：以「少女時代」的MV產製和消費挪用為例
書刊名：新聞學研究
作者：李明璁 引用關係
作者(外文)：Lee, Ming-tsung
出版日期：2015
卷期：122
頁次：頁37-78
主題關鍵詞：少女時代；身體化；性別認同；音樂錄影帶；視覺性；韓國流行音樂；Embodiment；Gender identity；Girls' Generation；K-pop；Music video；MV；Visuality
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:31
  • 點閱點閱:106
本研究首先要回答：韓國流行音樂（K-Pop）何以能在韓文並非強勢語言的限制下跨越國界？除了政策投入與資本整併，更仰賴新興網路影音分享平台的流通，與文本型構中高度的視覺性與身體化。有別於一般音樂錄影帶分析僅著眼於文本的視覺元素，本研究在方法上援用社會學家Scott Lash和Celia Lury所提出的追蹤物件（following the object）方法論，關注K-Pop作為消費對象物的跨文化流通歷程：從其生產到消費的全球在地化。透過對韓國音樂產業人士的訪談、相關文章的回顧、MV的文本分析、以及台灣本地迷群的參與觀察與深度訪談，本文亦將討論回答以下兩個子題：（一）在韓國流行音樂的發展脈絡中，視覺化、身體化與性別化的文本如何被設計產製，並在全球進行跨文化流通？（二）在地迷群如何挪用這些視聽素材，使之納入日常生活中的次文化實作與性別展演，進而形塑自身與群體的性別認同？
This paper tries to resolve the puzzle firstly: how can Korean pop (K-Pop) become transbordering since Korean is not the main language in the world? It can be attributed to the policy input and capital integration, the textual circulation through emerging audio-video platform on-line, as well as the specific textual form with intensive visuality and embodiment. This paper applies not only traditionally visual-textual analysis but also the new methodology called “following the object” by the British sociologists Scott Lash and Celia Lury. The researcher regards K-Pop as an object of cross-cultural consumption and tracks its circulation from local production to “glocal” consumption. Through the interview to the K-Pop professionals, review of the relevant articles, textual analysis of the music videos and the ethnographic fieldwork of local fans community, this paper tries to answer the two questions: (1) how does K-Pop produce itself by the strategies of visualization and embodiment, as well as gendered performance; (2) how do the fans appropriate the K-Pop texts to re-perform and re-shape their gender identities in their everyday life.
期刊論文
1.崔末順(20090300)。產業化與商品化：全球化下韓國的文化策略。臺灣社會研究，73，189-210。new window  延伸查詢new window
2.毛利嘉孝、高子航、周昱伶、莊幃婷、胡綺珍(20091000)。J-pop : 從創意的意識型態到DiY的音樂文化。新聞學研究，101，215-244。new window  延伸查詢new window
3.Siriyuvasak, Ubonrat、Shin, Hyunjoon(2007)。Asianizing K-pop: Production, consumption and identification patterns among Thai youth。Inter-Asia Cultural Studies，8(1)，109-136。  new window
4.Shin, H.、Ho, D.(2009)。Translation of 'America' during the early Cold War period: A comparative study on the history of popular music in South Korea and Taiwan。Inter-Asia Cultural Studies，10(1)，83-102。  new window
5.신현준(2005)。K-pop의 문화정치(학)：월경하는 대중음악에 관한 하나의 사례연구。언론과사회，13(3)，7-36。  new window
6.趙惠淨、林家瑄(19990300)。建構與解構九０年代南韓的「韓國性」。臺灣社會研究，33，65-102。new window  延伸查詢new window
7.이문행(2010)。한국아이돌스타의 다양한 경력개발에 관한。영상문 화，16，203-230。  new window
8.Banks, J.(1997)。MTV and globalization of popular culture。International Communication Gazette，59(1)，43-60。  new window
9.Holt, F.(2011)。Is music becoming more visual? Online video content in the music industry。Visual Studies，26(1)，50-61。  new window
10.Jay, M.(1988)。The rise of hermeneutics and the crisis of ocularcentrism。Poetics Today，9(2)，307-326。  new window
11.Jhally, S.(1990)。Image-based culture: Advertising and popular culture。The World and I，506-519。  new window
12.Kim, P. H.、Shin, H.(2010)。The birth of 'rock': Cultural imperialism, nationalism and the globalization of rock music in South Korea 1964-1975。Position，18(1)，199-230。  new window
13.Shin, H.(2009)。Have you seen the rain? And who'll stop the rain?: The globalizing project of Korean pop (K-pop)。Inter-Asia Cultural Studies，10(4)，507-523。  new window
14.Aufderheide, P.(1986)。Music videos: The look of the sound。Journal of Communication，36(1)，57-78。  new window
15.Bal, Mieke(2003)。Visual Essentialism and the Object of Visual Culture。Journal of Visual Culture，2(1)，5-32。  new window
16.Hoskins, Colin、Mirus, Rolf(1988)。Reason for the US dominance of the international trade in television programs。Media Culture and Society，10(4)，499-515。  new window
17.Straubhaar, J.(1991)。Beyond Media Imperialism: Asymmetrical Independency and Cultural Proximity。Critical Studies in Mass Communication，8(1)，39-59。  new window
圖書
1.Jung, Sun(2011)。Korean masculinities and transcultural consumption: Yonsama, Rain, Oldboy, K-Pop idols。Hong Kong：Hong Kong University Press。  new window
2.Thornton, Sarah(1995)。Club cultures: Music, Media and Subcultural Capital。Cambridge：Polity Press。  new window
3.Negus, Keith(1999)。Music Genres and Corporate Cultures。Routledge。  new window
4.郭秋雯(2012)。韓國文化創意產業政策與動向。臺北：遠流。new window  延伸查詢new window
5.Kaplan, E. Ann(1987)。Rocking Around the Clock: Music Television, Postmodernism, and Consumer Culture。Routledge。  new window
6.毛利嘉孝(2004)。日式韓流。東京：せりか書房。  延伸查詢new window
7.石田佐惠子、木村幹、山中千恵(2007)。ポスト韓流のメディア社会学。京都：ミネルヴァ書房。  延伸查詢new window
8.張國祥、龍翔(2007)。炫雨韓流：Rain。北京：團結。  延伸查詢new window
9.ユ サンチョル、チョン ヒョンモク、チョン ガンヒョン、アン ヘリ、キム ジュンスル、蓮池薰(2006)。韓流熱風—映画・テレビドラマ・音楽 強さの秘密。東京：朝日新聞社。  延伸查詢new window
10.선승원(2008)。우리가 반드시 알아야 할 한국대중가요。서울：연암사。  延伸查詢new window
11.Baudrillard, J.、Benedict, J.(2006)。The system of objects。London, UK：Verso。  new window
12.Bennett, A.(2004)。Cultures of popular Music。Buckingham, UK：Open University Press。  new window
13.Buckland, F.(2002)。Impossible dance: Club culture and queer World-Making。Middletown, CT：Wesleyan University Press。  new window
14.Goodwin, A.(1993)。Dancing in the distraction factory: Music, television and popular culture。London, UK：Routledge。  new window
15.Howard, K.(2006)。Korean pop music。Kent, UK：Global Oriental LTD。  new window
16.Mulvey, L.(1989)。Visual pleasure and narrative cinema。London, UK：Macmillan。  new window
17.Pearce, L.(1991)。Women/image/text。Toronto, CA：University of Toronto Press。  new window
18.Renold, E.(2005)。Girls, boys and junior sexualities。London, UK：Routledge。  new window
19.Russell, M. J.(2008)。Pop goes Korea。Berkeley, CA：Stone Bridge。  new window
20.Howes, David(1996)。Cross-Cultural Consumption: Global Markets, Local Realities。London：Routledge。  new window
21.Longhurst, Brian(2007)。Popular Music and Society。Malden, MA：Polity Press。  new window
22.Shilling, Chris(2005)。The body in culture, technology and society。Sage。  new window
23.Shilling, C.(2012)。The body and social theory。London：Sage。  new window
24.Stacey, Jackie(1994)。Star Gazing: Hollywood Cinema and Female Spectatorship。London：New York：Routledge。  new window
25.Jenkins, H.(1992)。Textual poachers: television fans and participatory cultures。New York：Routledge。  new window
26.Fiske, John(1989)。Understanding Popular Culture。Unwin Hyman。  new window
27.Young, I. M.(1990)。Throwing like a girl and other essays in feminist philosophy and social theory。Bloomington, IN：Indiana University Press。  new window
28.Butler, Judith P.(1990)。Gender Trouble: Feminism and the Subversion of Identity。Routledge。  new window
29.Mirzoeff, Nicholas(1999)。An Introduction to Visual Culture。Routledge。  new window
30.Lash, Scott、Lury, Celia(2007)。Global Culture Industry: The Mediation of Things。Polity Press。  new window
圖書論文
1.Fiske, J.(1992)。The cultural economy of fandom。The Adoring Audience: Fan Culture and Popular Media。Routledge。  new window
2.Sinclair, J.、Jacka, E.、Cunningham, S.(1996)。Peripheral version。New patterns in global television: Peripheral vision。Oxford, UK：Oxford University Press。  new window
3.Sparks, L.(1998)。The retail logistics transformation。Logistics and retail。London, UK：Kogan Page。  new window
4.Otake, A.、Hosokawa, S.(1998)。Karaoke in east Asia: Modernization, japanization, or asianization?。Karaoke around the World。London, UK：Routledge。  new window
5.Frith, Simon(1996)。Music and Identity。Questions of Cultural Identity。Sage。  new window
6.Grossberg, Lawrence(1992)。Is There a Fan in the House? The Affective Sensibility of Fandom。The Adoring Audience: Fan Culture and Popular Media。London：Routledge。  new window
 
 
 
 
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