This study examines the current grouper marketing channels in Taiwan to understand the mode of the grouper supply chain, and apply the Grey Prediction Theory to forecast the market demand. We collected secondary data, interviews and questionnaires were conducted from Taiwan grouper marketing channels. Empirical results of 47 questionnaires survey based on year 2012 as follows: The shippers still advantaged in the marketing channels, and consumers benefited from abound information and logistics facilities with various marketing channels. The proportion of export of is approximately 72% while domestic consumption of is approximately 28%. For benefit-cost analysis among marketing channels, results shows that shipper's benefit-cost ratio is the highest with 1.1864, and processing factories is about 1.0966. Furthermore, the results of grouper demand forecasting shows that the demand for grouper appeared to rise annually, increasing rate ranged from 10-20%. Meanwhile, the fisheries authority must also make active efforts to help develop other overseas markets and expand the domestic market, providing guidance for industrial upgrades and increase the value of grouper products. These action steps will help the Taiwan grouper industry achieve sustainable development.