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題名：遊戲類App：下載因素、下載機率、市場佔有率、以及Google與Apple平臺間掠奪率
書刊名：電子商務研究
作者：蘇柏全 引用關係／陳正忠／楊彥甫
作者(外文)：Su, Bo-chiuan／Chen, Victor Jeng-chung／Yang, Yen-fu
出版日期：2015
卷期：13:1
頁次：頁113-140
主題關鍵詞：行動商務；行動應用程式；層級羅吉斯迴歸；Mobile commerce；App；Hierarchical logistic regression
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:1
  • 點閱點閱:34
期刊論文
1.Nowlis, Stephen M.、Simonson, Itamar(1996)。The Effect of New Product Features on Brand Choice。Journal of Marketing Research，33(1)，36-46。  new window
2.Holak, Susan L.(1988)。Determinants of innovative durables adoption an empirical study with implications for early product screening。Journal of Product Innovation Management，5(1)，59-73。  new window
3.Qian, L.(2014)。Product price and performance level in one market or two separated markets under various cost structures and functions。International Journal of Production Economics，131(2)，505-518。  new window
4.Markopoulos, P. M.、Clemons, E. K.(2013)。Reducing buyers' uncertainty about taste-related product attributes。Journal of Management Information Systems，30(2)，269-299。  new window
5.Lee, J. Y.、Bell, D. R.(2013)。Neighborhood social capital and social learning for experience attributes of products。Marketing Science，32(6)，960-976。  new window
6.Brakus, J. J.、Schmitt, B. H.、Zhang, S.(2014)。Experiential product attributes and preferences for new products: the role of processing fluency。Journal of Business Research，67(11)，2291-2298。  new window
7.Smith, D. B.(1990)。The economics of information: an empirical approach to nelson's search-experience framework。Journal of Public Policy and Marketing，9(1)，111-128。  new window
8.Xu, Xiaowei(2009)。Optimal price and product quality decisions in a distribution channel。Management Science，55(8)，1347-1352。  new window
9.蘇柏全(20070100)。通路衝突。資訊管理學報，14(1)，123-151。new window  延伸查詢new window
10.Bhattacherjee, A.(2000)。Acceptance of e-commerce services: the case of electronic brokerages。IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans，30(4)，411-420。  new window
11.Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research，6(2)，144-176。  new window
12.Alba, Joseph、Lynch, John、Weitz, Barton、Janiszewski, Chris、Lutz, Richard、Sawyer, Alan A.、Wood, Stacy(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces。Journal of Marketing，61(3)，38-53。  new window
13.Hsu, Chin-Lung、Lu, Hsi-Peng(2004)。Why do people play on-line games? An extended TAM with social influences and flow experience。Information & Management，41(7)，853-868。  new window
14.Holak, Susan L.、Lehmann, Donald R.(1990)。Purchase Intentions and the Dimensions of Innovation: an Exploratory Model。Journal of Product Innovation Management，7(1)，59-73。  new window
15.Karahanna, Elena、Straub, Detmar W.、Chervany, Norman L.(1999)。Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs。MIS Quarterly，23(2)，183-213。  new window
16.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。  new window
會議論文
1.Beurer, Z. B.、Meckel, M.(2008)。Smartphones enabling mobile collaboration。The 41st Hawaii International Conference on System Sciences。  new window
2.Olson, J. C.、Jacoby, J.(1972)。Cue utilization in the quality perception process。The Third Annual Conference of the Association for Consumer Research。Association for Consumer Research。167-179。  new window
圖書
1.Olson, C.(1977)。Price as an information cue: Effects in product evaluation。New York：North Holland Publishing。  new window
2.Hawkins, D. I.、Best, R. J.、Coney, K. A.(1989)。Consumer behavior: implication for marketing strategy。Plano, Texas：Business Publication, Inc.。  new window
3.Rogers, E. M.(1995)。Diffusion of innovation。New York：Free Press。  new window
4.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1993)。Consumer Behavior。Dryden Press。  new window
5.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.資策會(2011)。臺灣智慧型裝置持有與服務使用行為調查報告，http://library.hcu.edu.tw/ezcatfiles/b048/img/img/1717/find2012-08_hcu.pdf。  延伸查詢new window
 
 
 
 
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