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題名:逝世巨星依然閃耀:從時間與消費者群我觀點初探已故名人代言效果
書刊名:企業管理學報
作者:周軒逸黃邦庭
作者(外文):Chou, Hsuan-yiHuang, Bang-ting
出版日期:2020
卷期:45:4
頁次:頁63-101
主題關鍵詞:已故名人廣告效果訊息不一致理論自我建構歸屬需求Dead celebritiesAdvertising effectsInformation incongruence theorySelf-construalNeed to belong
原始連結:連回原系統網址new window
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  • 點閱點閱:10
期刊論文
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26.Loveland, K. E.、Smeesters, D.、Mandel, N.(2010)。Still preoccupied with 1995: The need to belong and preference for nostalgic products。Journal of Consumer Research,37(3),393-408。  new window
27.Muehling, D. D.、Pascal, V. J.(2012)。An involvement explanation for nostalgia advertising effects。Journal of Promotion Management,18(1),100-118。  new window
28.Wildschut, T.、Sedikides, C.、Routledge, C.、Amdt, J.、Cordaro, F.(2010)。Nostalgia as a repository of social connectedness: The role of attachment-related avoidance。Journal of Personality and Social Psychology,98(4),573-586。  new window
29.Zhao, Guangzhi、Muehling, Darrel D.、Kareklas, Ioannis(2014)。Remembering the good old days: The moderating role of consumer affective state on the effectiveness of nostalgic advertising。Journal of Advertising,43(3),244-255。  new window
30.Holbrook, M. B.、Schindler, R. M.(1994)。Age, Sex, and Attitude Toward the Past as Predictors of Consumers' Aesthetic Tastes for Cultural Products。Journal of Marketing Research,31(3),412-422。  new window
31.Chou, H.-Y.、Lien, N.-H.(2014)。Old songs never die: Advertising effects of evoking nostalgia with popular songs。Journal of Current Issues & Research in Advertising,35(1),29-49。  new window
32.Marchegiani, C.、Phau, I.(2010)。Away from "unified nostalgia": Conceptual differences of personal and historical nostalgia appeals in advertising。Journal of Promotion Management,16(1/2),80-95。  new window
33.Marchegiani, C.、Phau, I.(2013)。Personal and historical nostalgia e a comparison of common emotions。Journal of Global Marketing,26(3),137-146。  new window
34.Muehling, D. D.(2013)。The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes。Journal of Marketing Communications,19(2),98-113。  new window
35.Muehling, D. D.、Sprott, D. E.、Sultan, A. J.(2014)。Exploring the boundaries of nostalgic advertising effects: A consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements。Journal of Advertising,43(1),73-84。  new window
36.Oppenheimer, Daniel M.、Meyvis, Tom、Davidenko, Nicolas(2009)。Instructional manipulation checks: Detecting satisficing to increase statistical power。Journal of Experimental Social Psychology,45(4),867-872。  new window
37.Seehusen, J.、Cordaro, F.、Wildschut, T.、Sedikides, C.、Routledge, C.、Blackhart, G. C.、Epstude, K.、Vingerhoets, A. J. J. M.(2013)。Individual differences in nostalgia proneness: The integrating role of the need to belong。Personality and Individual Differences,55(8),904-908。  new window
38.Baker, Stacey Menzel、Kennedy, Patricia F.(1994)。Death By Nostalgia: a Diagnosis of Context-Specific Cases。NA--Advances in Consumer Research,21(1),169-174。  new window
39.Holbrook, Morris B.(1993)。Nostalgia and consumption preferences: Some emerging patterns of consumer tastes。Journal of Consumer Research,20(2),245-256。  new window
40.Singelis, Theodore M.(1994)。The measurement of independent and interdependent self-construals。Personality and Social Psychology Bulletin,20(5),580-591。  new window
41.Hornsey, Matthew J.、Jetten, Jolanda(2004)。The Individual within the Group: Balancing the Need to Belong with the Need to Be Different。Personality and Social Psychology Review,8(3),248-264。  new window
42.Lee, Yih Hwai、Mason, Charlotte(1999)。Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor。Journal of Consumer Research,26(2),156-169。  new window
43.Huettl, V.、Gierl, H.(2012)。Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information。Marketing Letters,23(3),893-904。  new window
44.Vargas, P. T.、Duff, B. R. L.、Faber, R. J.(2017)。A practical guide to experimental advertising research。Journal of Advertising,46(1),101-114。  new window
45.Chou, Hsuan-yi、Singhal, Divya(20170900)。Nostalgia Advertising and Young Indian Consumers: The Power of Old Songs。Asia Pacific Management Review,22(3),136-145。new window  new window
46.邱致潔(2019)。麥可傑克森逝世10週年流行天王一生傳奇。鏡週刊。  延伸查詢new window
47.Chang, C. T.、Feng, C. C.(2016)。Bygone eras vs. the good Ol'days: How consumption context and self-construal influence nostalgic appeal selection。International Journal of Advertising,35(3),589-615。  new window
48.Cheong, Y.、Kim, K.(2011)。The interplay between advertising claims and product categories in food advertising: A schema congruity perspective。Journal of Applied Communication Research,39(1),55-74。  new window
49.Chou, H. Y.(2019)。Units of time do matter: How countdown time units affect consumers' intentions to participate in group-buying offers。Electronic Commerce Research and Applications,35。  new window
50.Chou, H. Y.、Chu, X. Y. M.、Chiang, Y. H.(2020)。What should we call this color? The influence of color‐naming on consumers' attitude toward the product。Psychology & Marketing,37(7),942-960。  new window
51.D'Rozario, D.(2016)。The market for 'Delebs' (dead celebrities): A revenue analysis。Journal of Customer Behaviour,15(4),395-414。  new window
52.D'Rozario, D.(2016)。Dead celebrity (Deleb) use in marketing: An initial theoretical exposition。Psychology & Marketing,33(7),486-504。  new window
53.D'Rozario, D.(2017)。Delebs' (dead celebrities): Why some succeed and some fail。Journal of Customer Behaviour,16(2),161-181。  new window
54.D'Rozario, D.、Bryant, F. K.(2013)。The use of dead celebrity images in advertising and marketing-review, ethical recommendations and cautions for practitioners。International Journal of Marketing Studies,5(2),1-10。  new window
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58.Greenburg, Z. O'M.(20191030)。The Top-Earning Dead Celebrities of 2019。Forbes,2019(Oct.)。  new window
59.Greenburg, Z. O'M.、Robehmed, N.(20181031)。The Highest-Paid Dead Celebrities of 2018。Forbes,2018(Oct.)。  new window
60.Gvili, Y.、Levy, S.、Zwilling, M.(2018)。The sweet smell of advertising: The essence of matching scents with other ad cues。International Journal of Advertising,37(4),568-590。  new window
61.Holak, S. L.、Matveev, A. V.、Havlena, W. J.(2007)。Nostalgia in post-socialist Russia: Exploring applications to advertising strategy。Journal of Business Research,60(6),649-655。  new window
62.Leary, M. R.、Kelly, K. M.、Cottrell, C. A.、Schreindorfer, L. S.(2013)。Construct validity of the need to belong scale: Mapping the nomological network。Journal of Personality Assessment,95(6),610-624。  new window
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64.Lee, S.、Pounders, K. R.(2019)。Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing。Journal of Business Research,94,99-112。  new window
65.Lien, N. H.、Chou, H. Y.、Chang, C. H.(2012)。Advertising effectiveness and the matchup hypothesis: Examining spokesperson sex, attractiveness type, and product image。Journal of Current Issues & Research in Advertising,33(2),282-300。  new window
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69.Petty, R. D.、D'Rozario, D.(2009)。The use of dead celebrities in advertising and marketing: Balancing interests in the right of publicity。Journal of Advertising,38(4),37-49。  new window
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研究報告
1.Loef, L. J.、Verlegh, P. W. J.(2002)。Cognitive and affective consequences of two types of incongruent advertising (計畫編號:ERS-2002-42-MKT)。  new window
圖書
1.Paivio, Allan(1986)。Mental representations: A dual coding approach。Oxford University Press。  new window
2.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
其他
1.Eric(2017)。貓王逝世40年!台灣最愛他的20首歌大公開,https://www.gq.com.tw/entertainment/content-33335。  延伸查詢new window
2.江佩凌(20190305)。ICRT迎開台40週年邀齊豫潘越雲重溫西洋經典,https://www.cna.com.tw/news/amov/201903050215.aspx。  延伸查詢new window
3.江佳蓉(2015)。讓台灣的聲音被聽見!--1965年,http://www.tpmw.org.tw/index.php/1965%E5%B9%B4。  延伸查詢new window
4.(20150106)。逝世53年夢露再當化妝品全球魅力大使逝世53年夢露再當化妝品全球魅力大使,https://ent.ltn.com.tw/news/breakingnews/1198088。  延伸查詢new window
5.藍弋丰(20130321)。【科技趣聞】奧黛莉赫本風華再現,靠視覺特效重現推銷巧克力,http://technews.tw/2013/03/21/audrey-hepbum-promote-chocolate-by-special-effect/。  延伸查詢new window
6.范瑜珊(20200227)。麥可傑克森以前有多紅?網曝神之魅力,https://tw.news.yahoo.com/%E90/0BA%A5%E5%8F0/0AF%E5%820/091%E5%85%8B%E6%A3%AE%E4%BB%A5%E5%89%8D%E6%9C%89%E5%A4%9A%E7%B4%85-%E7%B6%B2%E6%9B%9D%E7%A5%9E%E4%B9%8B%E9%AD%85%E5%8A%9B-055504121.html。  new window
圖書論文
1.Kania-Lundholm, M.(2019)。Digital mourning labor: Corporate use of dead celebrities on social media。Death Matters。Cham:Palgrave Macmillan。  new window
2.Lang, P. J.(1980)。Behavioral treatment and bio-behavioral treatment: Computer applications。Technology in mental health care delivery systems。Norwood, NJ:Ablex。  new window
 
 
 
 
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