Approaching from the angles of Group-buying sites, the current study discussed the reasons some entrepreneurs use community websites as marketing promotion channels, figured out the most effective way of marketing, and provided advice on community website marketing to Group-buying entrepreneurs. Moreover, through interviews on consumers' experiences, the study further analyzed the applicability of Group-buying sites using community websites as marketing tools. The study found that community websites may not be an appropriate tool for those Group-buying sites whose marketing purposes are product sales. The community websites are virtual spaces for interpersonal interaction. Thus, they are conducive to decrease the distance between brand and consumers, and could help to popularize the product reputation among consumers directly. To synthesize above advantages, the community websites are better for those business models that require Brand Management. The present study suggests that Group-buying sites should be established based on knowing what consumers really need via community interaction, and provide services and products which cater to consumers' needs, so that it is likely to form a positive cyclical relationship between the entrepreneurs and consumers.