| 期刊論文| 1. | Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。   | | 2. | Chin, Wynne W.、Marcolin, Barbara L.、Newsted, Peter R.(2003)。A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study。Information Systems Research，14(2)，189-217。 | | 3. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising，23(4)，59-70。 | | 4. | Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly，27(3)，425-478。 | | 5. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | | 6. | Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。 | 學位論文| 1. | 張淑君(2004)。消費者對通路之信任與保健食品購買意圖之關係：品牌知名度、產品涉入調節效果的驗證(碩士論文)。國立東華大學。 延伸查詢 | | 2. | Davis, Fred D.(1986)。A technology acceptance model for empirically testing new end-user information systems: Theory and result(博士論文)。Massachusetts Institute of Technology。 | | 3. | 姚嘉勳(2006)。產品涉入對知覺產品品質及購買意願之干擾效應國際知名數位相機為例，0。 延伸查詢 | | 4. | 鄭如吟(2006)。銀行理財服務購買意願之研究，0。 延伸查詢 | 圖書| 1. | Hoyer, W. D.、Macinnis, D. J.(2001)。Consumer Behavior。Boston：Houghton Mifflin Company。 | | 2. | Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。 | | 3. | Wozniak, Richard、Hanna, Nessim(2001)。Consumer Behavior: An Applied Approach。Prentice-Hall。 | | 4. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | | 5. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | | 6. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.(1995)。Multivariate Data Analysis: with Readings。Prentice Hall。 | 其他| 1. | 蕃薯藤(2005)。2005臺灣網路使用調查，0。 延伸查詢 | | 2. | 創市際(2005)。市場研究調查「部落格使用意見調查」研究報告（一），0。 延伸查詢 | 圖書論文| 1. | Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。 | | 2. | Chin, Wynne W.(1998)。The partial least squares approach for structural equation modeling。Modern Methods for Business Research。Lawrence Erlbaum Associates, Inc.。 | |