In recent years, a new segment has emerged in consumer markets -- the mature demographic segment. Regarding commercial and social services, cable television industry will inevitably develop a market specifically targeting at the mature age segment in the future. Therefore, the present study examined program selection, development, and content strategies for channels catering to this demographic. The findings of this study may serve as a reference for the industry in developing new channels. This study adopted both qualitative and quantitative methods, namely a documentary analysis, a secondary qualitative study, and in-depth interviews. First, we analyzed and compiled information on current developments in the Taiwan’s TV media industry and analyzed the audience composition of the mature age segment. The mature age segment mostly comprises senior citizens who are nearly retired or have already retired and who are highly educated. Economically, they have considerable strength and high self-confidence, and they are physically healthy. The digital divide between them and young people is closing. Second, we conducted in-depth interviews to explore program selections specifically targeting them to develop a research framework. The mature age segment’s preferences in program selection are mainly limited to the following five types of programming: news, soap operas, variety shows, cuisine and travel shows, and health information shows. Third, we concluded that content is the most crucial factor. Self-produced quality content can increase the diversity of income streams and attract new audiences, thereby further enhancing potential income. Creating effective new programs for TV and other media can produce mutually beneficial outcomes and cultivate interdisciplinary talent.