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題名：休閒產業行銷推薦機制探勘
書刊名：電子商務研究
作者：陳盈如／羅健銘
作者(外文)：Chen, Yin-ju／Lo, Jian-ming
出版日期：2016
卷期：14:3
頁次：頁389-407
主題關鍵詞：資料採礦；推薦機制；電子口碑行銷；Data mining；Recommendation mechanism；Electronic word-of-mouth
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:8
期刊論文
1.楊明玉、番承懷(20111200)。顧客關係管理導入五大人格特質與資料探勘之研究--以人壽保險業為例。資訊管理展望，13(2)，151-169。  延伸查詢new window
2.Liao, S.-H.、Chu, P.-H.、Chen, Y.-J.、Chang, C.-C.(2012)。Mining customer knowledge for exploring online group buying behavior。Expert Systems with Applications，39(3)，3708-3716。  new window
3.Chen, S. C.、Yen, David C.、Hwang, Mark I.(2012)。Factors influencing the continuance intention to the usage of Web 2.0: An empirical study。Computers in Human Behavior，28(3)，933-941。  new window
4.Bodapati, A. V.(2008)。Recommendation Systems with Purchase Data。Journal of Marketing Research，45(1)，77-93。  new window
5.El-Gohary, H.(2012)。Factors Affecting E-Marketing Adoption and Implementation in Tourism Firms: An Empirical Investigation of Egyptian Small Tourism Organizations。Tourism Management，33(5)，1256-1269。  new window
6.Chen, Y. L.、Weng, C. H.(2008)。Mining association rules from imprecise ordinal data。Fuzzy Sets and Systems，159(4)，460-474。  new window
7.Frawley, W. J.、Piatetsky-Shapiro, G.、Matheus, C. J.(1992)。Knowledge discovery databases: An overview。AI Magazine，13(3)，57-70。  new window
8.Lee, K. C.、Kwon, S.(2008)。Online shopping recommendation mechanism and its influence on consumer decisions and behaviors: A causal map approach。Expert Systems with Applications，35(4)，1567-1574。  new window
9.Chen, H. J.、Chen, P. J.、Okumus, F.(2013)。The relationship between travel constraints and destination image: A case study of Brunei。Tourism Management，35(1)，198-208。  new window
10.Liu, W.、Nishio, T.、Shinkuma, R.、Takahashi, T.(2014)。Adaptive resource discovery in mobile cloud computing。Computer Communications，50，119-129。  new window
11.Lovett, M. J.、Peres, R.、Shachar, R.(2013)。On brands and word of mouth。Journal of Marketing Research，50(4)，427-444。  new window
12.Rong, J.、Vu, H. Q.、Law, R.、Li, G.(2012)。A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining。Tourism Management，33(4)，731-740。  new window
13.Resnick, P.、Varian, H. R.(1997)。Recommendation systems。Communication of ACM，40(3)，56-58。  new window
14.Kim, K. J.、Cho, S. B.(2007)。Personalized mining of web documents using link structures and fuzzy concept networks。Applied Soft Computing，7(1)，398-410。  new window
15.Lazcorreta, E.、Botella, F.、Fernández-Caballero, A.(2008)。Towards personalized recommendation by Two-Step modified Apriori data mining algorithm。Expert Systems With Applications，35(3)，1422-1429。  new window
16.Celotto, E.、Ellero, A.、Ferretti, P.(2012)。Short-medium term tourist services demand forecasting with rough set theory。Procedia Economics and Finance，3，62-67。  new window
17.Chou, C. L.、Lin, L. F.(2014)。A social recommender mechanism for location-based group commerce。Information Sciences，274(1)，125-142。  new window
18.Sutanto, J.、Jiang, Q.(2013)。Knowledge seekers' and contributors' reactions to recommendation mechanisms in knowledge management systems。Information & Management，50(5)，258-263。  new window
19.Versichele, M.、De Groote, L.、Bouuaert, Manuel Claeys、Neutens, T.、Moerman, I.、Van de Weghe, N.(2014)。Pattern mining in tourist attraction visits through association rule learning on Bluetooth tracking data: A case study of Ghent, Belgium。Tourism Management，44，67-81。  new window
20.Mikut, R.、Reischl, M.(2001)。Data mining tools。Wires Data Mining and Knowledge Discovery，1(5)，431-443。  new window
21.Murphy, L.、Moscardo, G.、Benckendorff, P.、Pearce, P.(2011)。Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village。Journal of Retailing and Consumer Services，18(4)，302-310。  new window
22.Song, H.(2015)。Correlation analysis between rural tourism and agricultural food marketing。Advance Journal of Food Science and Technology，7(10)，798-803。  new window
23.Fayyad, U. M.、Piatetsky-Shapiro, G.、Smyth, Padhraic、The, K. D. D.(1996)。Process for Extracting Useful Knowledge from Volumes of Data。Communications of the ACM，39(11)，27-33。  new window
24.Cheung, C. M. K.、Lee, M. K. O.(2012)。What Drives Consumers to Spread Electronic Word of Mouth in Online Consumer-Opinion Platforms。Decision Support Systems，53(1)，218-225。  new window
25.Kwon, Soon Jae、Chung, Namho(2010)。The moderating effects of psychological reactance and product involvement on online shopping recommendation mechanisms based on a causal map。Electronic Commerce Research and Applications，9(6)，522-536。  new window
26.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。  new window
27.Trusov, Michael、Bucklin, Randolph E.、Pauwels, Koen(2009)。Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site。Journal of Marketing，73(5)，90-102。  new window
28.Day, George S.(1971)。Attitude change media and word of mouth。Journal of Advertising Research，11(6)，31-40。  new window
會議論文
1.Schafer, J. B.、Konstan, J. A.、Riedi, J.(1999)。Recommender systems in e-commerce。The 1st ACM Conference on Electronic Commerce。Denver, CO：ACM。158-166。  new window
2.Agrawal, R.、Imielinski, T.、Swami, A.(1993)。Mining association rules between sets of items in large database。The ACM SIGMOD Conference on Management of Data，207-216。  new window
學位論文
1.黃一家(2012)。以資料探勘技術應用於服務品質之個案研究--以全聯為例(碩士論文)。國立彰化師範大學。  延伸查詢new window
2.陳羿妙(2013)。口碑彈性對口碑效果的衡量與比較：以旅遊商品為例(博士論文)。國立臺灣科技大學，臺北市。new window  延伸查詢new window
3.蕭涵中(2013)。電子口碑訊息來源可信度與產品涉入程度對旅遊產品購買意圖影響之研究(碩士論文)。中國文化大學，臺北市。  延伸查詢new window
4.林佩璇(2012)。觀光客旅遊目的地意象與電子口碑對旅遊意願影響之研究--以馬祖旅遊為例(碩士論文)。銘傳大學，臺北市。  延伸查詢new window
5.呂亞蒨(2007)。應用網路探勘技術在個人化知識推薦機制之研究：以部落格的旅遊知識為例(碩士論文)。國立嘉義大學。  延伸查詢new window
6.李俊毅(2011)。植基於階段式個案推理演算法之智慧型互動式旅遊行程推薦平台(碩士論文)。中華大學。  延伸查詢new window
7.林政輝(2010)。以口碑為基礎之個人化餐廳推薦機制(碩士論文)。中原大學。  延伸查詢new window
圖書
1.曾憲雄、蔡秀滿、蘇東興、曾秋蓉、王慶堯(2005)。資料探勘。臺北：旗標出版股份有限公司。  延伸查詢new window
2.簡禎富、許嘉裕(2014)。資料挖礦與大數據分析。前程文化公司。  延伸查詢new window
3.Dumazedier, J.(1967)。Toward a society of leisure。New York：The Free Press。  new window
4.張云濤、龔玲(1997)。資料探勘原理與技術。台北：五南圖書出版股份有限公司。  延伸查詢new window
5.Katz, Elihu、Lazarsfeld, Paul F.(1955)。Personal influence: the part played by people in the flow of mass communications。Free Press。  new window
6.陳順宇(2005)。多變量分析。華泰文化事業股份有限公司。  延伸查詢new window
7.Hanson, Ward A.(2000)。Principles of internet marketing。South-Western College Publishing。  new window
 
 
 
 
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