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題名:「身歷其境」的行動行銷:遊戲式廣告聯結程度對心理模擬與廣告效果之影響
書刊名:行銷科學學報
作者:留淑芳 引用關係許綺芬
作者(外文):Liu, Shu-fangHsu, Chi-fen
出版日期:2016
卷期:12:2
頁次:頁85-117
主題關鍵詞:遊戲式廣告聯結程度心理模擬AdvergamesEngagementMental simulations
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:12
期刊論文
1.Krishna, Aradhna(2012)。An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior。Journal of Consumer Psychology,22(3),332-351。  new window
2.Yang, M.、Roskos-Ewoldsen, D. R.、Dinu, L.、Arpan, L. M.(2006)。The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names。Journal of Advertising,35(4),143-152。  new window
3.Debevec, K.、Romeo, J. B.(1992)。Self-referent Processing in Perceptions of Verbal and Visual Commercial Information。Journal of Consumer Psychology,1(1),83-102。  new window
4.Achterberg, W.、Pot, A. M.、Kerkstra, A.、Ooms, M.、Muller, M.、Ribbe, M.(2003)。The Effect of Depression on Social Engagement in Newly Admitted Dutch Nursing Home Residents。The Gerontologist,43(2),213-218。  new window
5.Meyers-Levy, J.、Peracchio, L. A.(1996)。Moderators of the Impact of Self-reference on Persuasion。Journal of Consumer Research,22(4),408-423。  new window
6.Terlutter, R.、Capella, M. L.(2013)。The gamification of advertising: Analysis and research directions of in-game advertising, advergames, and advertising in social network games。Journal of Advertising,42(2/3),95-112。  new window
7.Wise, K.、Bolls, P. D.、Kim, H.、Venkataraman, A.、Meyer, R.(2008)。Enjoyment of advergames and brand attitudes: The impact of thematic relevance。Journal of Interactive Advertising,9(1),27-36。  new window
8.Nelson, M. R.、Yaros, R. A.、Keum, H.(2006)。Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game。Journal of Advertising,35(4),87-99。  new window
9.Hollebeek, Linda D.(2011)。Demystifying customer brand engagement: Exploring the loyalty nexus。Journal of Marketing Management,27(7/8),785-807。  new window
10.Elder, Ryan S.、Krishna, Aradhna(2012)。The ''visual depiction effect'' in advertising: Facilitating embodied mental simulation through product orientation。Journal of Consumer Research,38(6),988-1003。  new window
11.Schlosser, A. E.(2003)。Experiencing products in the virtual world: The role of goal and imagery in influencing attitudes versus purchase intentions。Journal of Consumer Research,30(2),184-198。  new window
12.Shen, H.、Sengupta, J.(2012)。If you can't grab it, it won't grab you: The effect of restricting the dominant hand on target evaluations。Journal of Experimental Social Psychology,48(2),525-529。  new window
13.Sherman, S. J.、Cialdini, R. B.、Schwartzman, D. F.、Reynolds, K. D.(1985)。Imagining can heighten or lower the perceived likelihood of contracting a disease the mediating effect of ease of imagery。Personality and social psychology bulletin,11(1),118-127。  new window
14.Babin, L. A.、Burns, A. C.、Biswas, A.(1992)。A framework providing direction for research on communications effects of mental imagery-evoking advertising strategies。Advances in Consumer Research,19(1),621-628。  new window
15.Chisholm, J. D.、Chapman, C. S.、Amm, M.、Bischof, W. F.、Smilek, D.、Kingstone, A.(2014)。A cognitive ethology study of first- and third-person perspectives。PLoS One,9(3)。  new window
16.Chang, W. C.(2012)。A Study on Use of User Demand Evaluation in Interactive Interface-Using Virtual Fitting-Room as an Example。World Academy of Science, Engineering and Technology,6(11),114-118。  new window
17.Chang, C.(2013)。Imagery fluency and narrative advertising effects。Journal of Advertising,42(1),54-68。  new window
18.Glass, Z.(2007)。The effectiveness of product placement in video games。Journal of Interactive Advertising,8(1),23-32。  new window
19.Fisher, J. C.(2006)。Does Simulation Theory Really Involve Simulation?。Philosophical Psychology,19(4),417-432。  new window
20.Etkin, J.、Sela, A.(2015)。How Experience Variety Shapes Post-Purchase Product Evaluation。Journal of Marketing Research,52(2)。  new window
21.Escalas, J. E.、Luce, M. F.(2003)。Process versus outcome thought focus and advertising。Journal of Consumer Psychology,13(3),246-254。  new window
22.Glenberg, A. M.(2010)。Embodiment as a unifying perspective for psychology。Wiley Interdisciplinary Reviews: Cognitive Science,1(4),586-596。  new window
23.Grigorovici, D. M.、Constantin, C. D.(2004)。Experiencing interactive advertising beyond rich media: Impacts of ad type and presence on brand effectiveness in 3D gaming immersive virtual environments。Journal of Interactive Advertising,5(1),22-36。  new window
24.Hung, I. W.、Wyer, R. S. Jr.(2009)。Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial。Journal of Marketing Research,46(3),421-434。  new window
25.Jones, S. C.、Thom, J. A.(20131206)。Advergames play with nutrition by making fast food rewarding。The Conversation,1-4。  new window
26.Kinard, B. R.、Hartman, K. B.(2013)。Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames。Journal of Advertising,42(2/3),196-203。  new window
27.Lukaszewski, W.、Jarczewska-Gerc, E.(2012)。Mental simulation and persistence in action。Journal of Russian & East European Psychology,50(3),26-46。  new window
28.Marks, L. J.、Kamins, M. A.(1988)。The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes。Journal of Marketing Research,25(3),266-281。  new window
29.Mclsaac, H. K.、Eich, E.(2002)。Vantage point in episodic memory。Psychonomic Bulletin & Review,9(1),146-150。  new window
30.Moulton, S. T.、Kosslyn, S. M.(2009)。Imagining predictions: mental imagery as mental emulation。Philosophical Transactions of the Royal Society B: Biological Sciences,364(1521),1273-1280。  new window
31.Redondo, I.(2012)。The effectiveness of casual advergames on adolescents' brand attitudes。European Journal of Marketing,46(11/12),1671-1688。  new window
32.Peck, J.、Barger, V.、Webb, A.(2013)。In search of a surrogate for touch: The effect of haptic imagery on perceived ownership。Journal of Consumer Psychology,23(2),189-196。  new window
33.Nicovich, S. G.(2005)。The effect of involvement on ad judgment in a video game environment: The mediating role of presence。Journal of Interactive Advertising,6(1),29-39。  new window
34.Sanna, L. J.(2000)。Mental Simulation, Affect, and Personality A Conceptual Framework。Current Directions in Psychological Science,9(5),168-173。  new window
35.Rodríguez-Ardura, I.、Martínez-López, F. J.(2014)。Another look at 'being there' experiences in digital media: Exploring connections of telepresence with mental imagery。Computers in Human Behavior,30,508-518。  new window
36.Rice, H. J.、Rubin, D. C.(2009)。I can see it both ways: Firstand third-person visual perspectives at retrieval。Consciousness and cognition,18(4),877-890。  new window
37.Renard, D.(2013)。Online promotional games: impact of flow experience on word-of-mouth and personal information sharing。International Business Research,6(9),93-100。  new window
38.Schlosser, A. E.(2006)。Learning through virtual product experience: The role of imagery on true versus false memories。Journal of Consumer Research,33(3),377-383。  new window
39.Schubert, T. W.、Koole, S. L.(2009)。The embodied self: Making a fist enhances men's power-related self-conceptions。Journal of Experimental Social Psychology,45(4),828-834。  new window
40.Sela, A.、Wheeler, S. C.、Sarial-Abi, G.(2012)。We are not the same as You and I: Causal effects of minor language variations on consumers' attitudes toward brands。Journal of Consumer Research,39(3),644-661。  new window
41.Smith, L. B.(2005)。Cognition as a dynamic system: Principles from embodiment。Developmental Review,25(3),278-298。  new window
42.Trampe, D.、Stapel, D. A.、Siero, F. W.(2011)。The selfactivation effect of advertisements: Ads can affect whether and how consumers think about the self。Journal of Consumer Research,37(6),1030-1045。  new window
43.Wang, A.(2006)。Advertising engagement: A driver of message involvement on message effects。Journal of Advertising Research,46(4),355-368。  new window
44.Wiles, M. A.、Danielova, A.(2009)。The worth of product placement in successful films: An event study analysis。Journal of Marketing,73(4),44-63。  new window
45.Zhao, M.、Hoeffler, S.、Zauberman, G.(2011)。Mental simulation and product evaluation: The affective and cognitive dimensions of process versus outcome simulation。Journal of Marketing Research,48(5),827-839。  new window
46.Zhao, M.、Hoeffler, S.、Dahl, D. W.(2012)。Imagination difficulty and new product evaluation。Journal of Product Innovation Management,29(S1),76-90。  new window
47.Coyle, J. R.、Thorson, E.(2001)。The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites。Journal of Advertising,30(3),65-77。  new window
48.Escalas, J. E.(2007)。Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration。Journal of Consumer Research,33(4),421-429。  new window
49.Hoch, Stephen J.、Deighton, John(1989)。Managing What Consumers Learn from Experience。Journal of Marketing,53(2),1-20。  new window
50.Hoch, Stephen J.、Ha, Young Won(1986)。Consumer learning: Advertising and the ambiguity of product experience。Journal of Consumer Research,13(2),221-233。  new window
51.Kim, Kyeongheui、Zhang, Meng、Li, Xiuping(2008)。Effects of temporal and social distance on consumer evaluations。Journal of Consumer Research,35(4),706-713。  new window
52.Klein, L. R.(2003)。Creating virtual product experiences: The role of telepresence。Journal of Interactive Marketing,17(1),41-55。  new window
53.Levin, I. P.、Gaeth, G. J.(1988)。How consumers are affected by the framing of attribute information before and after consuming the product。Journal of Consumer Research,15(3),374-378。  new window
54.Petrova, P. K.、Cialdini, R. B.(2005)。Fluency of consumption imagery and the backfire effects of imagery appeals。Journal of Consumer Research,32(3),442-452。  new window
55.Taylor, S. E.、Schneider, S. K.(1989)。Coping and the simulation of events。Social Cognition,7(2),174-194。  new window
56.Vivek, S. D.、Beatty, S. E.、Morgan, R. M.(2012)。Customer engagement: Exploring customer relationships beyond purchase。Journal of Marketing Theory and Practice,20(2),122-146。  new window
57.Trope, Yaacov、Liberman, Nira(2003)。Temporal Construal。Psychological Review,110(3),403-421。  new window
58.Mondak, Jeffery J.、Hibbing, Matthew V.、Canache, Damarys、Seligson, Mitchell A.、Anderson, Mary R.(2010)。Personality and Civic Engagement: An Integrative Framework for the Study of Trait Effects on Political Behavior。American Political Science Review,104(1),85-110。  new window
59.Song, Kun、Fiore, Ann Marie、Park, Jihye(2007)。Telepresence and fantasy in online apparel shopping experience。Journal of Fashion Marketing and Management: An International Journal,11(4),553-570。  new window
60.Saks, Alan M.(2006)。Antecedents and consequences of employee engagement。Journal of Managerial Psychology,21(7),600-619。  new window
61.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
62.Johnson, Mark、Lakoff, George(1980)。The Metaphorical Structure of the Human Conceptual System。Cognitive Science,4(2),195-208。  new window
63.Brodie, Roderick J.、Hollebeek, Linda D.、Jurić, Biljana、Ilić, Ana(2011)。Customer engagement: conceptual domain, fundamental propositions, and implications for research。Journal of Service Research,14(3),252-271。  new window
64.Barsalou, Lawrence W.(2008)。Grounded cognition。Annual Review of Psychology,59(1),617-645。  new window
65.Escalas, J. E.(2004)。Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion。Journal of Advertising,33(2),37-48。  new window
66.Sukoco, Badri Munir、Wu, Wann-Yih(2011)。The effects of advergames on consumer telepresence and attitudes: A comparison of products with search and experience attributes。Expert Systems with Applications,38(6),7396-7406。  new window
67.Lombard, Matthew、Ditton, Theresa(1997)。At the heart of it all: The concept of presence。Journal of Computer-Mediated Communication,3(2)。  new window
68.Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication,42(4),73-93。  new window
會議論文
1.Lee, M.(2004)。Let the Advergames Begin! The Effects of Brand Placement Proximity and Game Involvement on Brand Memory。American academy of advertising conference。LA。  new window
2.Kretchmer, Susan B.(2005)。Changing Views of Commercialization in Digital Games: In-Game Advertising and Advergames as Worlds in Play。Digital conference。Vancouver。  new window
3.Li, H.、Daugherty, T.、Biocca, F.(2001)。Feeling the presence of products: Consumer learning from virtual experience。American Marketing Association Winter Educators Conference。Scottsdale。  new window
學位論文
1.陳桂玲(2009)。部落格置入性行銷廣告效果研究(碩士論文)。銘傳大學。  延伸查詢new window
2.方昇鴻(2006)。高低涉入性產品之網路遊戲式廣告設計元素探討(碩士論文)。國立交通大學。  延伸查詢new window
3.劉晉德(2008)。以視訊影像之互動與事件偵測進行人類行為分析系統(博士論文)。國立成功大學。  延伸查詢new window
圖書
1.Elder, R. S.(2011)。Cognition and sensory perception: The effects of advertising and mental simulation on the perceptual consumption experience。Ann Arbor:The University of Michigan。  new window
2.Reeves, B.、Nass, C.(1996)。How people treat computers, television, and new media like real people and places。CSLI Publications。  new window
其他
1.Melodiadorata(2008)。Engagement Advertising: A New Face for the Advertising World,http://expertvoices.nsdl.org/cornellinfo204/2008/03/29/engagement-advertising-a-new-face-for-theadvertising-world/.。  new window
 
 
 
 
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