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題名:第一或第三人稱視角:業配文圖片視角對於消費者產品態度與購買意願之影響
書刊名:資訊管理學報
作者:周軒逸廖冠聿
作者(外文):Chou, Hsuan-yiLiao, Kuan-yu
出版日期:2021
卷期:28:3
頁次:頁247-280
主題關鍵詞:網紅業配文圖片視角心理模擬模仿Internet celebritySponsored postPicture perspectiveMental stimulationImitation
原始連結:連回原系統網址new window
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  • 共同引用共同引用:7
  • 點閱點閱:7
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會議論文
1.許舒涵(2016)。你相信部落客嗎?以文章性質和互動性高低探討部落客和粉絲間關係和可信度與廣告效果。中華傳播學會2016年年會,(會議日期: 2016年6月17日至19日)。  延伸查詢new window
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6.李侑珊(20210302)。網路受關注程度 網紅領先藝人與政治人物,https://www.chinatimes.com/realtimenews/20210302002699-260405?chdtv。  延伸查詢new window
7.洪聖壹(20151027)。Instagram台灣使用數據公開!女性用戶比例高,https://www.ettoday.net/news/20151027/586781.htm。  延伸查詢new window
8.高宜凡(2020)。2020《社群藍皮書》:45歲是IG分隔線,Podcast待投入!,https://city.gvm.com.tw/article/72699。  延伸查詢new window
9.(2019)。按讚女神!訂閱妹子!盤點台灣20大超人氣正妹YouTuber,https://dailyview.tw/daily/2019/04/06?page=2。  延伸查詢new window
10.(2019)。Influencer marketing survey results: 2019 industry benchmarks,https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks/。  new window
圖書論文
1.Bond, S. D.、Bettman, J. R.、Luce, M. F.(2009)。Consumer judgment from a dual-systems perspective。Review of Marketing Research。Emerald Group Publishing Limited。  new window
2.Escalas, J. E.、Bettman, J. R.(2003)。Using narratives to discern self-identity related consumer goals and motivations。The Why of Consumption: contemporary Perspectives on Consumer Motives, Goals, and Desires。Routledge。  new window
 
 
 
 
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