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題名：臺灣貨櫃航商選擇船舶管理公司關鍵影響因素之分析
書刊名：運輸計劃
作者：賀天君 引用關係／鍾政棋 引用關係／李選士／王思淳
作者(外文)：Ho, Tien-chun／Chung, Cheng-chi／Lee, Hsuan-shih／Wang, Sih-chun
出版日期：2016
卷期：45:3
頁次：頁217-234
主題關鍵詞：航運；貨櫃航商；海運行銷；船舶管理公司；Shipping；Container shipping lines；Maritime marketing；Ship management companies
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:9
  • 點閱點閱:15
在全球市場激烈競爭下，航運市場逐漸趨向專業分工。透過委外可使貨櫃航商更專注於本身的核心業務，藉由第三方服務使公司獲取最佳經驗與競爭力。船舶管理公司有效將船舶管理權與所有權分離，透過專業經理人提升船舶獲利率及航商國際競爭力。本文基於貨櫃航商導向，針對國內貨櫃航商進行問卷調查，藉由行銷 SAVE架構，包含整合方案、接近市場、專業價值與海運教育，構建貨櫃航商選擇船舶管理公司關鍵影響因素評估模式，並採用模糊層級分析法 (FAHP) 與修正式決策實驗室分析法 (RDEMATEL)，透過問卷所得資料，探求貨櫃航商選擇船舶管理公司關鍵影響因素的重要性及其關聯性。本文研究結果，可提供貨櫃航商研擬非航運核心業務委外之參考依據。
Since the competition of the global market, the market is moving towards specialization gradually with the vigorous developments in the shipping industry. Container shipping lines are not only focusing on their core business through outsourcing, but also enable to obtain the best experience and competitiveness by third-party services. A professional ship management company effectively separates the ship management responsibility and ownership, and a professional manager can improve the profitability and international competitiveness of ships. This study is based on the orientation of container shipping lines, and the questionnaires survey for container shipping lines in Taiwan. Based on marketing SAVE aspects, including solution (S), access (A), value (V), and education (E), this paper obtains by questionnaires and using the fuzzy analytic hierarchy process and the revised decision making trial and evaluation laboratory analysis to define the importance and correlation of key influential factors for container shipping lines selecting ship management companies. These results can provide as a good reference for container shipping lines to develop maritime non-core business outsourcing strategies.
期刊論文
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學位論文
1.王思淳(2015)。從管理角度分析船舶管理公司海運行銷關鍵影響因素(碩士論文)。國立臺灣海洋大學。  延伸查詢new window
2.楊星治(2013)。貨櫃船舶設籍登記選擇之研究--運用修正式決策實驗室分析法(博士論文)。國立臺灣海洋大學。new window  延伸查詢new window
圖書
1.Spruyt, J.(1994)。Ship Management。London：Informa Publication。  new window
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其他
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