期刊論文| 1. | Duke, C. R.、Carlson, L.(1993)。A Conceptual Approach to Alternative Memory Measures for Advertising Effectiveness。Journal of Current Issues and Research in Advertising，15(2)，1-14。   |
| 2. | 巫喜瑞、梁榮達(20071200)。產品置入策略與置入溝通效果間關係之研究。中華傳播學刊，12，131-164。 延伸查詢 |
| 3. | Schacter, Daniel L.、Graf, Peter(1985)。Implicit and explicit memory for new associations in normal and amnesic subjects。Journal of Experimental Psychology: Learning, Memory, and Cognition，11(3)，501-518。 |
| 4. | Boninger, D. S.、Krosnick, J. A.、Berent, M. K.(1995)。Origins of attitude importance: Self-interest, social identification, and value relevance。Journal of Personality and Social Psychology，68(1)，61-80。 |
| 5. | Zuwerink, J. R.、Devine, P. G.(1996)。Attitude Importance and Resistance to Persuasion: It's not Just the thought that Counts。Journal of Personality and Social Psychology，70(5)，931-944。 |
| 6. | Tormala, Zakary L.、Clarkson, Joshua J.、Petty, Richard E.(2006)。Resisting Persuasion by the Skin of One's Teeth: The Hidden Success of Resisted Persuasive Messages。Journal of Personality and Social Psychology，91(3)，423-435。 |
| 7. | 蔡明達、盧懿岑(20121200)。電視消費關聯性對於來源國印象與品牌態度影響之研究--以韓國電視劇集為例。行銷評論，9(4)，417-441。 延伸查詢 |
| 8. | Russell, C. A.、Belch, M.(2005)。A Managerial Investigation into the Product Placement Industry。Journal of Advertising Research，45(1)，73-92。 |
| 9. | Rusting, C. L.、DeHart, T.(2000)。Retrieving positive memories to regulate negative mood: Consequences for mood-congruent memory。Journal of Personality and Social Psychology，78(4)，737-752。 |
| 10. | Grove, J. R.、Prapavessis, H.(1992)。Preliminary evidence for the reliability and validity of an abbreviated profile of mood states。International Journal of Sport Psychology，23(2)，93-109。 |
| 11. | Tavassoli, N. T.、Shultz, C. J. II、Fitzsimons, G. J.(1995)。Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?。Journal of Advertising Research，35(5)，61-72。 |
| 12. | Sachs, Jacqueline Strunk(1967)。Recognition memory for syntactic and semantic aspects of connected discourse。Perception & Psychophysics，2(9)，437-442。 |
| 13. | Edell, Julie A.、Burke, Marian Chapman(1987)。The power of feelings in understanding advertising effects。Journal of Consumer research，14(3)，421-433。 |
| 14. | Elder, Ryan S.、Krishna, Aradhna(2012)。The ''visual depiction effect'' in advertising: Facilitating embodied mental simulation through product orientation。Journal of Consumer Research，38(6)，988-1003。 |
| 15. | Schlosser, A. E.(2006)。Learning through virtual product experience: The role of imagery on true versus false memories。Journal of Consumer Research，33(3)，377-383。 |
| 16. | Balasubramanian, Siva K.、Karrh, James A.、Patwardhan, Hemant(2006)。Audience Response to Product Placements: An Integrative Framework and Future Research Agenda。Journal of Advertising，35(3)，115-141。 |
| 17. | Kensinger, E. A.、Schacter, D. L.(2006)。When the Red Sox shocked the Yankees: Comparing negative and positive memories。Psychonomic Bulletin and Review，13(5)，757-763。 |
| 18. | Balasubramanian, S. K.(1994)。Beyond advertising and publicity: Hybrid messages and public policy issues。Journal of Advertising，23(4)，29-46。 |
| 19. | Russell, C. A.(2002)。Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude。Journal of Consumer Research，29(3)，306-318。 |
| 20. | Swinyard, W. R.(1993)。The effects of mood, involvement, and quality of store experience on shopping intentions。Journal of Consumer research，20(2)，271-280。 |
| 21. | Reinhard, M. A.、Mseener, M.、Sporer, S. L.(2006)。Explicit persuasive intent and its impact on success at persuasion: The determining roles of attractiveness and likeableness。Journal of Consumer Psychology，16(3)，249-259。 |
| 22. | LaTour, K. A.、LaTour, M. S.、Brainerd, C.(2014)。Fuzzy Trace Theory and "Smart" False Memories: Implications for Advertising。Journal of Advertising，43(1)，3-17。 |
| 23. | 何淑熏、楊毓婷、李睿豪、李東霖(20090900)。電玩遊戲的置入行銷對玩家記憶效果之研究。輔仁管理評論，16(3)，99-113。 延伸查詢 |
| 24. | Russell, C. A.(1998)。Toward a Framework of Product Placement: Theory Propositions。Advances in Consumer Research，25(1)，357-362。 |
| 25. | Kamleitner, B.、Jyote, A. K.(2013)。How using versus showing interaction between characters and products boosts produce placement effectivenss。International Journal of Advertising，32(4)，633-653。 |
| 26. | 邱銘章(20071200)。記憶與記憶障礙。Acta Neurologica Taiwanica，16(4)，242-250。 延伸查詢 |
| 27. | Deese, J.(1959)。On the prediction of occurrence of particular verbal intrusions in immediate Recall。Journal of Experimental Psychology，58(1)，17-22。 |
| 28. | Peters, Sara、Leshner, Glenn(2013)。Get in the Game: The Effects of Game-Product Congruity and Product Placement Proximity on Game Players? Processing of Brands Embedded in Advergames。Journal of Advertising，42(2/3)，113-130。 |
| 29. | 楊佳純(2010)。一眼瞬間：以內隱記憶探討產品置入效果。犢：傳播與科技，2，4-22。 延伸查詢 |
| 30. | Bernstein, D. M.、Laney, C.、Morris, E. K.、Loftus, E. F.(2005)。False memories about food can lead to avoidance。Social Cognition，23(1)，11-34。 |
| 31. | Brainerd, C. J.、Reyna, V. F.(1998)。Fuzzy-trace theory and children's false memories。Journal of Experimental Child Psychology，71(2)，81-129。 |
| 32. | Brainerd, C. J.、Stein, L. M.、Silveira, R. A.、Rohenkohl, G.、Reyna, V. F.(2008)。How does negative emotion cause false memories?。Psychological Science，19(9)，919-925。 |
| 33. | Braun, K. A.、Ellis, R.、Loftus, E. F.(2001)。Make my memory: How advertising can change our memories of the past。Psychology & Marketing，19(1)，1-23。 |
| 34. | Geraerts, E.、Bernstein, D. M.、Merckelbach, H.、Linders, C.、Raymaekers, L.、Loftus, E. F.(2008)。Lasting false beliefs and their behavioral consequences。Psychological Science，19(8)，749-753。 |
| 35. | Heaps, C. M.、Nash, M.(2001)。Comparing recollective experience in true and false autobiographical memories。Journal of Experimental Psychology: Learning, Memory, and Cognition，27(4)，920-930。 |
| 36. | Hege, A. C. G.、Dodson, C. S.(2004)。Why distinctive information reduces false memories: Evidence for both impoverished relational-encoding and distinctiveness heuristic account。Journal of Experimental Psychology: Learning, Memory, and Cognition，30(4)，787-795。 |
| 37. | Hong, S.、Wang, Y. J.、Santos, G. D. L.(2008)。The effective product placement: Finding appropriate methods and contexts for the higher brand salience。Journal of Promotion Management，14(1/2)，103-120。 |
| 38. | Hunt, R. R.、McDaniel, M. A.(1993)。The enigma of organization and distinctiveness。Journal of Memory and Language，32(4)，421-445。 |
| 39. | Kamal, A. N.、Berry, D. M.(2015)。Effects of music genre and music tempo on false memory formation。Asian Journal of Natural & Applied Sciences，4(2)，42-55。 |
| 40. | Kensinger, E. A.(2009)。Remembering the details: Effects of emotion。Emotion Review，1(2)，99-113。 |
| 41. | Kopelman, M. D.(1999)。Varieties of false memory。Cognitive Neuropsychology，16(3-5)，197-214。 |
| 42. | Lakshmanan, A.、Krishnan, H. S.(2009)。How does imagery in interactive consumption lead to false memory? A reconstructive memory perspective。Journal of Consumer Psychology，19(3)，451-462。 |
| 43. | Levine, L.、Bluck, S.(2004)。Painting with broad strokes: Happiness and the malleability of event memory。Cognition and Emotion，18(4)，559-574。 |
| 44. | Mathur, M.、Chattopadhyay, A.(1991)。The impact of moods generated by television programs on responses to advertising。Psychology & Marketing，8(1)，59-77。 |
| 45. | McCabe, D. P.、Smith, A. D.(2002)。The effect of warnings on false memories in young and older adult。Memory and Cognition，30(7)，1065-1077。 |
| 46. | McDermott, K. B.(1996)。The persistence of false memories in list recall。Journal of Memory and Language，35(2)，212-230。 |
| 47. | Moorman, M.、Neijens, P. C.、Smit, E. G.(2007)。The effects of program involvement on commercial exposure and recall in a naturalistic setting。Journal of Advertising，36(1)，121-137。 |
| 48. | Moorman, M.、Willemsen, L. M.、Neijens, P. C.、Smit, E. G.(2012)。Programinvolvement effects on commercial attention and recall of successive and embedded advertising。Journal of Advertisings，41(2)，25-38。 |
| 49. | Payne, D. G.、Elie, C. J.、Blackwell, J. M.、Neuschatz, J. S.(1996)。Memory illusions: Recalling, recognizing, and recollecting events that never occurred。Journal of Memory and Language，35(2)，261-285。 |
| 50. | Rajagopal, P.、Montgomery, N. V.(2001)。I imagine, I experience, I like: The false experience effect。Journal of Consumer Research，38(3)，578-594。 |
| 51. | Roediger, H. L. III、Jacoby,J. D.、McDermott, K. B.(1996)。Misinformation effects in recall: Creating false memories through repeated retrieval。Journal of Memory and Language，35(2)，300-318。 |
| 52. | Roediger, H. L. III、McDermott, K. B.(1995)。Creating false memories: Remembering words not preseted in lists。Journal of Experimental Psychology: Learning, Memory, and Cognition，21(4)，803-814。 |
| 53. | Roediger, H. L. III、Watson, J. M.、McDermott, K. B.、Gallo, D. A.(2001)。Factors that determine false recall: A multiple regression analysis。Psychonomic Bulletin & Review，8(3)，385-407。 |
| 54. | Ruci, L.、Tomes, J. L.、Zelenski, J. M.(2009)。Mood-congruent false memories in the DRM paradigm。Cognition and Emotion，23(6)，1153-1165。 |
| 55. | Rusting, C. L.(1999)。Interactive effects of personality and mood on emotion-congruent memory and judgment。Journal of Personality and Social Psychology，77(5)，1073-1086。 |
| 56. | Sar, S.、Nan, X.、Myers, J. R.(2010)。The effects of mood and advertising context on ad memory and evaluations: The case of a competitive and a non-competitive ad context。Journal of Current Issues & Research in Advertising，32(2)，1-9。 |
| 57. | Schacter, D. L.、Norman, K. A.、Koutstaal, W.(1998)。The cognitive neuroscience of constructive memory。Annual Reviews of Psychology，49，289-318。 |
| 58. | Schneider, L. P.、Systems, B.、Cornwell T. B.(2005)。Cashing in on crashes via brand placement in computer games: The effects of experience and flow on memory。International Journal of Advertisings，24(3)，321-343。 |
| 59. | Smith, S. M.、Gleaves, D. H.、Pierce, B. H.、Williams, T. L.、Gilliland, T. R.、Gerkens, D. R.(2003)。Eliciting and comparing false and recovered memories: An experimental approach。Applied Cognitive Psychology，17，251-279。 |
| 60. | Stafford, M. R.、Stafford, T. F.、Day, E.(2002)。A contingency approach: The effects of spokesperson type and service type on service advertising perceptions。Journal of Advertisings，31(2)，17-35。 |
| 61. | Storbeck, J.、Clore, G. L.(2005)。With sadness comes accuracy; With happiness, false memory: Mood and the false memory effect。Psychological Science，16(10)，785-791。 |
| 62. | Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。 |
| 63. | Kyle, Gerard T.、Absher, James W.、Norman, William、Hammitt, William E.、Jodice, Laurie(2007)。A modified involvement scale。Leisure Studies，26(4)，399-427。 |
| 64. | Gupta, Pola B.、Gould, Stephen J.(1997)。Consumers' perceptions of the ethics and acceptability of product placements in movies: Product category and individual differences。Journal of Current Issues & Research in Advertisings，19(1)，37-50。 |
| 65. | Gupta, Pola B.、Lord, Kenneth R.(1998)。Product Placement in movies: The Effect of Prominence and Mode on Audience Recall。Journal of Current Issues and Research in Advertising，20(1)，47-59。 |
| 66. | Law, Sharmistha、Braun, Kathryn A.(2000)。I'll Have What She's Having: Gauging the Impact of Product Placements on Viewers。Psychology & Marketing，17(12)，1059-1075。 |
| 67. | Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。 |
| 68. | 曾忠蕙(20151200)。品牌標語的促發效應之研究--以消費者內心修正機制觀點為基礎。臺大管理論叢，26(1)，125-151。 延伸查詢 |
| 69. | 徐振興、黃甄玉(20051200)。產品訊息疑似置入電視偶像劇之研究。中華傳播學刊，8，65-114。 延伸查詢 |
| 70. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。 |
| 71. | Cornewll, T. B.、Weeks, C. S.、Roy, D. P.(2005)。Sponsorship-linked Marketing: Opening the Black Box。Journal of Advertising，34(2)，21-42。 |