期刊論文| 1. | Flynn, F. J.(2005)。Having an open mind: The impact of openness to experience on interracial attitudes and impression formation。Journal of Personality and Social Psychology，88(5)，816-826。   |
| 2. | Thrash, T. M.、Elliot, A. J.、Maruskin, L. A.、Cassidy, S. E.(2010)。Inspiration and the promotion of well-being: Tests of causality and mediation。Journal of Personality and Social Psychology，98(3)，488-506。 |
| 3. | Kruglanski, A. W.、Webster, D. M.(1991)。Group members' reactions to opinion deviates and conformists at varying degrees of proximity to decision deadline and of environmental noise。Journal of Personality and Social Psychology，61(2)，212-225。 |
| 4. | Goldstein, N. J.、Cialdini, R. B.、Griskevicius, V.(2008)。A room with a viewpoint: Using social norms to motivate environmental conservation in hotels。Journal of consumer research，35(3)，472-482。 |
| 5. | Jung, John(1986)。How useful is the concept of role model? A critical analysis。Journal of Social Behavior and Personality，1(4)，525-536。 |
| 6. | Vandenbosch, B.、Higgins, C.(1996)。Information Acquisition and Mental Models: An Investigation into the Relationship between Behavior and Learning。Information Systems Research，7(2)，198-214。 |
| 7. | Keaveney, S. M.、Parthasarathy, M.(2001)。Customer switching behavior in online services: an exploratory study of the role of selected attitudinal, behavioral, and demographic factors。Journal of the Academy of Marketing Science，29(4)，374-390。 |
| 8. | Baer, M.、Oldham, G. R.(2006)。The curvilinear relation between experienced creative time pressure and creativity: Moderating effects of openness to experience and support for creativity。Journal of Applied Psychology，91(4)，963-970。 |
| 9. | Fuller, Bryan Jr.、Marler, Laura E.(2009)。Change driven by nature: A meta-analytic review of the proactive personality literature。Journal of Vocational Behavior，75(3)，329-345。 |
| 10. | Iyengar, R.、Van den Bulte, C.、Valente, T. W.(2011)。Opinion leadership and social contagion in new product diffusion。Marketing Science，30(2)，195-212。 |
| 11. | Wathen, C. N.、Burkell, J.(2002)。Believe It or Not: Factors Influencing Credibility on the Web。Journal of the American Society for Information Science and Technology，53(2)，134-144。 |
| 12. | Sridhar, Shrihari、Srinivasan, Raji(2012)。Social Influence Effects in Online Product Ratings。Journal of Marketing，76(5)，70-88。 |
| 13. | Berger, J.、Schwartz, E. M.(2011)。What drives immediate and ongoing word of mouth?。Journal of Marketing Research，48(5)，869-880。 |
| 14. | Smith, T.、Coyle, J. R.、Lightfoot, E.、Scott, A.(2007)。Reconsidering models of influence: the relationship between consumer social networks and word-of-mouth effectiveness。Journal of Advertising Research，47(4)，387-397。 |
| 15. | Wanberg, Connie R.、Banas, Joseph T.(2000)。Predictors and Outcomes of Openness to Changes in a Reorganizing Workplace。Journal of Applied Psychology，85(1)，132-142。 |
| 16. | Thrash, T. M.、Elliot, A. J.(2003)。Inspiration as a Psychological Construct。Journal of Personality and Social Psychology，84(4)，871-889。 |
| 17. | Wei, Pei-Shan、Lu, Hsi-Peng(2013)。An Examination of the Celebrity Endorsements and Online Customer Reviews Influence Female Consumers' Shopping Behavior。Computers in Human Behavior，29(1)，193-201。 |
| 18. | 高浩剛、鄭秀芬、江長唐、楊銘賢(20141000)。社群網站上訊息轉載意願影響因素之研究。資訊管理學報，21(4)，365-389。 延伸查詢 |
| 19. | Kaplan, M. F.、Miller, C. E.(1987)。Group Decision Making and Normative Versus Informational Influence: Effects of Type of Issue and Assigned Decision Rule。Journal of Personality and Social Psychology，53(2)，306-313。 |
| 20. | Dess, G. G.、Picken, J. C.(2000)。Changing roles: leadership in the 21st century。Organizational Dynamics，28(3)，18-37。 |
| 21. | Rindfleisch, Aric、Malter, Alan J.、Ganesan, Shankar、Moorman, Christine(2008)。Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines。Journal of Marketing Research，45(3)，261-279。 |
| 22. | Challagalla, G.、Venkatesh, R.、Kohli, A. K.(2009)。Proactive postsales service: When and why does it pay off?。Journal of Marketing，73(2)，70-87。 |
| 23. | McCrae, R. R.(1987)。Creativity, divergent thinking, and openness to experience。Journal of Personality and Social Psychology，52(6)，1258-1265。 |
| 24. | Van den Bulte, C.、Lilien, G. L.(2001)。Medical innovation revisited: Social contagion versus marketing effort。The American Journal of Sociology，106(5)，1409-1435。 |
| 25. | Kamins, M. A.(1989)。Celebrity and Noncelebrity Advertising in a Two-Sided Context。Journal of Advertising Research，29(3)，34-42。 |
| 26. | Jacoby, J.、Jaccard, J. J.、Currim, I.、Kuss, A.、Ansari, A.、Troutman, T.(1994)。Tracing the impact of item-by-item information accessing on uncertainty reduction。Journal of Consumer Research，21(2)，291-303。 |
| 27. | McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research，16(3)，310-321。 |
| 28. | Lu, X.、Ba, S.、Huang, L.、Feng, Y.(2013)。Promotional marketing or word-of-mouth? Evidence from online restaurant reviews。Information Systems Research，24(3)，596-612。 |
| 29. | Jensen, M. L.、Averbeck, J. M.、Zhang, Z.、Wright, K. B.(2013)。Credibility of anonymous online product reviews: A language expectancy perspective。Journal of Management Information Systems，30(1)，293-324。 |
| 30. | Cui, Geng、Lui, Hon-Kwong、Guo, Xiaoning(2012)。The effect of online consumer reviews on new product sales。International Journal of Electronic Commerce，17(1)，39-58。 |
| 31. | Goldberg, L. R.、Johnson, J. A.、Eber, H. W.、Hogan, R.、Ashton, M. C.、Cloninger, C. R.、Gough, H. G.(2006)。The international personality item pool and the future of public-domain personality measures。Journal of Research in Personality，40(1)，84-96。 |
| 32. | Baer, M.(2010)。The strength-of-weak-ties perspective on creativity: A comprehensive examination and extension。Journal of Applied Psychology，95(3)，592-601。 |
| 33. | Postmes, T.、Spears, R.、Lea, M.(2000)。The formation of group norms in computer-mediated communication。Human Communication Research，26(3)，341-371。 |
| 34. | Fornell, C.、Larcker, D. F.(1981)。Evaluating structural models in unobservable variables and measurement error。Journal of Marketing Research，18(1)，39-50。 |
| 35. | Aarts, H.、Dijksterhuis, A.(1999)。How often did I do it? Experienced ease of retrieval and frequency estimates of past behavior。Acta Psychologica，103(1/2)，77-89。 |
| 36. | Xiao, B.、Benbasat, I.(2007)。E-commerce Product Recommendation Agents: Use, Characteristics, and Impact。MIS Quarterly，31(1)，137-209。 |
| 37. | Siemens, Jennifer Christie、Smith, Scott、Fisher, Dan、Jensen, Thomas D.(2008)。Product Expertise versus Professional Expertise: Congruency between an Endorser's Chosen Profession and the Endorsed Product。Journal of Targeting, Measurement & Analysis for Marketing，16(3)，159-168。 |
| 38. | Jin, Seung-A Annie、Phua, Joe(2014)。Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities。Journal of Advertising，43(2)，181-195。 |
| 39. | Moe, Wendy W.、Trusov, Michael(2011)。The value of social dynamics in online product ratings forums。Journal of Marketing Research，48(3)，444-456。 |
| 40. | Chou, Hsuan-yi(2014)。Effects of endorser types in political endorsement advertising。International Journal of Advertising，33(2)，391-414。 |
| 41. | Lamberton, C.、Stephen, A. T.(2016)。A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry。Journal of Marketing，80(6)，146-172。 |
| 42. | Sun, H.(2013)。A longitudinal study of herd behavior in the adoption and continued use of technology。MIS Quarterly，37(4)，1013-1041。 |
| 43. | You, Y.、Vadakkepatt, G. G.、Joshi, A. M.(2015)。A meta-analysis of electronic word of mouth elasticity。Journal of Marketing，79(2)，19-39。 |
| 44. | Zhu, Feng、Zhang, Xiaoquan M.(2010)。Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics。Journal of Marketing，74(2)，133-148。 |
| 45. | Choi, Daejeong、Oh, In-Sue、Colbert, A. E.(2015)。Understanding organizational commitment: A meta-analytic examination of the roles of the five-factor model of personality and culture。Journal of Applied Psychology，100(5)，1542-1567。 |
| 46. | Tinson J.、Ensor, J.(2001)。Formal and informal referent groups: an exploration of novices and experts in maternity services。Journal of Consumer Behaviour，1(2)，174-183。 |
| 47. | Dragoni, L.、Oh, I. S.、Vankatwyk, P.、Tesluk, P. E.(2011)。Developing executive leaders: The relative contribution of cognitive ability, personality, and the accumulation of work experience in predicting strategic thinking competency。Personnel psychology，64(4)，829-864。 |
| 48. | Nam, Hyoryung、Kannan, P. K.(2014)。The Informational Value of Social Tagging Networks。Journal of Marketing，78(4)，21-40。 |
| 49. | Dholakia, Utpal M.、Bagozzi, Richard P.、Pearo, Lisa Klein(2004)。A social influence model of consumer participation in network- and small-group-based virtual communities。International Journal of Research in Marketing，21(3)，241-263。 |
| 50. | 楊亨利、王湘嵐(20121000)。網路匿名訊息之意圖與架構對訊息接收者的影響。資訊管理學報，19(4)，653-679。 延伸查詢 |
| 51. | Ashforth, B. E.、Schinoff, B. S.、Rogers, K. M.(2016)。"I identify with her", "I identify with him": Unpacking the dynamics of personal identification in organizations。Academy of Management Review，41(1)，28-60。 |
| 52. | Becker, L. C.(1992)。Good lives: Prolegomena。Social Philosophy and Policy，9(2)，15-37。 |
| 53. | Bolton, L. E.、Reed, A.(2004)。Sticky priors: The perseverance of identity effects on judgment。Journal of Marketing Research，41(4)，397-410。 |
| 54. | Fleck, N.、Korchia, M.、Le Roy, I.(2012)。Celebrities in advertising: looking for congruence or likability?。Psychology & Marketing，29(9)，651-662。 |
| 55. | Frieder, R. E.、Wang, G.、Oh, I. S.(2018)。Linking job-relevant personality traits, transformational leadership, and job performance via perceived meaningfulness at work: A moderated mediation model。Journal of Applied Psychology，103(3)，324-333。 |
| 56. | García, L. F.、Aluja, A.、García, Ó.、Cuevas, L.(2005)。Is openness to experience an independent personality dimension? Convergent and discriminant validity of the openness domain and its NEO-PI-R facets。Journal of Individual Differences，26(3)，132-138。 |
| 57. | Harmeling, C. M.、Palmatier, R. W.、Fang, E.、Wang, D.(2017)。Group marketing: Theory, mechanisms, and dynamics。Journal of Marketing，81(4)，1-24。 |
| 58. | Knoll, J.、Matthes, J.(2017)。The effectiveness of celebrity endorsements: A meta analysis。Journal of the Academy of Marketing Science，45(1)，55-75。 |
| 59. | Kumar, V.、Rajan, B.(2012)。Social coupons as a marketing strategy: A multifaceted perspective。Journal of the Academy of Marketing Science，40(1)，120-136。 |
| 60. | Lee, Hyun-hwa、Ma, Yoon Jin(2012)。Consumer perceptions of online consumer product and service reviews: Focusing on information processing confidence and susceptibility to peer influence。Journal of Research in Interactive Marketing，6(2)，110-132。 |
| 61. | Lee, Jung Eun、Watkins, Brandi(2016)。YouTube vloggers' influence on consumer luxury brand perceptions and intentions。Journal of Business Research，69(12)，5753-5760。 |
| 62. | Myrick, J. G.、Evans, S. D.(2014)。Do PSAs take a bite out of shark week? The effects of juxtaposing environmental messages with violent images of shark attacksof juxtaposing environmental messages with violent images of shark attacks。Science Communication，36(5)，544-569。 |
| 63. | Nabi, R. L.、Hendriks, A.(2003)。The persuasive effect of host and audience reaction shots in television talk shows。Journal of Communication，53(3)，527-543。 |
| 64. | Park, E.、Rishika, R.、Janakiraman, R.、Houston, M. B.、Yoo, B.(2018)。Social dollars in online communities: The effect of product, user, and network characteristics。Journal of Marketing，82(1)，93-114。 |
| 65. | Price, V.、Nir, L.、Cappella, J. N.(2006)。Normative and informational influences in online political discussions。Communication Theory，16(1)，47-74。 |
| 66. | Roozen, I.、Claeys, C.(2010)。The relative effectiveness of celebrity endorsement for print advertisement。Review of Business and Economics，55(1)，76-90。 |
| 67. | Winterich, K. P.、Gangwar, M.、Grewal, R.(2018)。When celebrities count: Power distance beliefs and celebrity endorsements。Journal of Marketing，82(3)，70-86。 |
| 68. | Kahn, William A.(1990)。Psychological conditions of personal engagement and disengagement at work。Academy of Management Journal，33(4)，692-724。 |
| 69. | Tseng, S.、Fogg, B. J.(1999)。Credibility and computing technology。Communications of the ACM，42(5)，39-44。 |
| 70. | Bearden, William O.、Etzel, Michael J.(1982)。Reference Group Influence on Product and Brand Purchase Decisions。Journal of Consumer Research，9(2)，183-194。 |
| 71. | Burnkrant, Robert E.、Cousineau, Alain(1975)。Informational and normative social influence in buyer behavior。Journal of Consumer Research，2(3)，206-215。 |
| 72. | Granovetter, Mark S.(1983)。The Strength of Weak Ties: A Network Theory Revisited。Sociological Theory，1，201-233。 |
| 73. | Holzwarth, Martin、Janiszewski, Chris、Neumann, Marcus M.(2006)。The Influence of Avatars on Online Consumer Shopping Behavior。Journal of Marketing，70(4)，19-36。 |
| 74. | Shen, Yung-Cheng、Huang, Chun-Yao、Chu, Chia-Hsien、Liao, Hui-Chun(2010)。Virtual community loyalty: An interpersonal-interaction perspective。International Journal of Electronic Commerce，15(1)，49-74。 |
| 75. | Dellarocas, Chrysanthos、Zhang, Xiaoquan M.、Awad, Neveen F.(2007)。Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures。Journal of Interactive Marketing，21(4)，23-45。 |
| 76. | Forman, Chris、Ghose, Anindya、Wiesenfeld, Batia(2008)。Examining the Relationship between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets。Information Systems Research，19(3)，291-313。 |
| 77. | Godes, David、Mayzlin, Dina(2004)。Using Online Conversations to Study Word-of-Mouth Communication。Marketing Science，23(4)，545-560。 |
| 78. | Wasko, Molly McLure、Faraj, Samer(2005)。Why should I share? Examining social capital and knowledge contribution in electronic networks of practice。MIS Quarterly，29(1)，35-57。 |
| 79. | Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing，69(3)，19-34。 |
| 80. | Ajzen, Icek(1991)。The theory of planned behavior。Organizational behavior and human decision processes，50(2)，179-211。 |
| 81. | Dutton, Jane E.、Dukerich, Janet M.、Harquail, Celia V.(1994)。Organizational Images and Member Identification。Administrative Science Quarterly，39(2)，239-263。 |
| 82. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。 |
| 83. | Angst, C. M.、Agarwal, R.(2009)。Adoption of electronic health records in the presence of privacy concerns: the elaboration likelihood model and individual persuasion。MIS Quarterly，33(2)，339-370。 |
| 84. | Pavlou, Paul A.、Liang, Huigang、Xue, Yajiong(2007)。Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective。MIS Quarterly，31(1)，105-136。 |
| 85. | Bandura, Albert(1977)。Self-efficacy: Toward a unifying theory of behavioral change。Psychological Review，84(2)，191-215。 |
| 86. | Baumeister, Roy F.、Leary, Mark R.(1995)。The need to belong: desire for interpersonal attachments as a fundamental human motivation。Psychological Bulletin，117(3)，497-529。 |
| 87. | Ahearne, Michael、Bhattacharya, Chitrabhan B.、Gruen, Thomas(2005)。Antecedents and consequences of customer-company identification: expanding the role of relationship marketing。Journal of Applied Psychology，90(3)，574-585。 |
| 88. | Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research，14(3)，350-362。 |
| 89. | Lewis, William、Agarwal, Ritu、Sambamurthy, Vallabh(2003)。Sources of influence on beliefs about information technology use: An empirical study of knowledge workers。MIS Quarterly，27(4)，657-678。 |
| 90. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 |
| 91. | Sethi, Rajesh、Smith, Daniel C.、Park, C. Whan(2001)。Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products。Journal of Marketing Research，38(1)，73-85。 |
| 92. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。 |
| 93. | Trusov, Michael、Bucklin, Randolph E.、Pauwels, Koen(2009)。Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site。Journal of Marketing，73(5)，90-102。 |
| 94. | Amabile, Teresa M.(1996)。Social psychology of creativity: A componential conceptualization。Journal of Personality and Social Psychology，45(2)，357-376。 |
| 95. | Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management，12(4)，531-544。 |
| 96. | Kelman, Herbert C.(1961)。Processes of Opinion Change。Public Opinion Quarterly，25(1)，57-78。 |
| 97. | Agarwal, Ritu、Prasad, Jayesh(1998)。A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology。Information Systems Research，9(2)，204-215。 |
| 98. | Bearden, William O.、Shimp, Terence A.(1982)。The use of extrinsic cues to facilitate product adoption。Journal of Marketing Research，19(2)，229-239。 |
| 99. | Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing，67(2)，76-88。 |
| 100. | Brewer, Marilynn B.(1991)。The Social Self: On Being the Same and Different at the Same Time。Personality and Social Psychology Bulletin，17(5)，475-482。 |
| 101. | Brown, Jo、Broderick, Amanda J.、Lee, Nick(2007)。Word of Mouth Communication within Online Communities: Conceptualizing the Online Social Network。Journal of Interactive Marketing，21(3)，2-20。 |
| 102. | Cheung, Man Yee、Luo, Chuan、Sia, Choon Ling、Chen, Huaping(2009)。Credibility of electronic word-of-mouth informational and normative determinants of online consumer recommendations。International Journal of Electronic Commerce，13(4)，9-38。 |
| 103. | Sussman, Stephanie Watts、Siegal, Wendy Schneier(2003)。Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption。Information Systems Research，14(1)，47-65。 |
| 104. | Erdogan, B. Zafer(1999)。Celebrity endorsement: A literature review。Journal of Marketing Management，15(4)，291-314。 |
| 105. | Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising，19(3)，39-52。 |
| 106. | Cialdini, Rober B.、Goldstein, Noah J.(2004)。Social Influence: Compliance and Conformity。Annual Review of Psychology，55，591-621。 |
| 107. | Deutsch, M.、Gerard, H. B.(1955)。A study of normative and informational social influences upon individual judgment。The Journal of Abnormal and Social Psychology，51(3)，629-636。 |
| 108. | Bergami, Massimo、Bagozzi, Richard P.(2000)。Self-categorization, Affective Commitment, and Group Self-esteem as Distinct Aspects of Social Identity in an Organization。British Journal of Social Psychology，39(4)，555-577。 |