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題名:促進在地認同之社群網站溝通模式研究--以大鵬灣水上嘉年華活動為例
書刊名:行銷評論
作者:黃錦祥王馨葦王大瑾
作者(外文):Huang, Jin-shiangWang, Hsin-weiWang, Da-jinn
出版日期:2019
卷期:16:2
頁次:頁115-135
主題關鍵詞:虛擬社群推敲可能模式在地認同Virtual communityElaboration likelihood modelLocal identity
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:24
  • 點閱點閱:6
期刊論文
1.Axelsen, M.、Swan, T.(2010)。Designing festival experiences to influence visitor perceptions: The case of a wine and food festival。Journal of Travel Research,49(4),436-450。  new window
2.Lin, K. Y.、Lu, H. P.(2011)。Intention to continue using Facebook fan pages from the perspective of social capital theory。Cyberpsychology, Behavior, and Social Networking,14(10),565-570。  new window
3.Kim, D.、Benbasat, I.(2003)。Trust-related arguments in internet stores: a framework for evaluation。Journal of Electronic Commerce Research,4(2),49-63。  new window
4.Huang, J. Z.、Li, M.、Cai, L. A.(2010)。A model of community-based festival image。International Journal of Hospitality Management,29(2),254-260。  new window
5.Prentice, Richard C.、Andersen, Vivien A.(2003)。Festival as creative destination。Annals of Tourism Research,30(1),7-30。  new window
6.白宗易、力佳潔(20101200)。遊客參與東港迎王祭典滿意度與文化認同度之探討。身體文化學報,11,1-25。new window  延伸查詢new window
7.Manthiou, A.、Lee, S. A.、Tang, L. R.、Chiang, L.(2014)。The experience economy approach to festival marketing: Vivid memory and attendee loyalty。Journal of Services Marketing,28(1),22-35。  new window
8.Jin, X.-L.、Cheung, C. M. K.、Lee, M. K. O.、Chen, H.-P.(2009)。How to keep members using the information in a computer-supported social network。Computers in Human Behavior,25(5),1172-1181。  new window
9.Kuo, Y. F.、Feng, L. H.(2013)。Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities。International Journal of Information Management,33(6),948-962。  new window
10.陳亭羽、康志瑋(20040900)。網路商品之涉入程度與消費行為間之關聯分析--以線上遊戲、線上教學與線上下單為例。玄奘管理學報,2(1),49-89。new window  延伸查詢new window
11.Chen, Y. L.、Tang, K.、Wu, C. C.、Jheng, R. Y.(2014)。Predicting the influence of users' posted information for eWOM advertising in social networks。Electronic Commerce Research and Applications,13(6),431-439。  new window
12.Morgan, M.(2008)。What makes a good festival? Understanding the event experience。Event Management,12(2),81-93。  new window
13.Chang, Y. T.、Yu, H.、Lu, H. P.(2015)。Persuasive messages, popularity cohesion, and message diffusion in social media marketing。Journal of Business Research,68(4),777-782。  new window
14.Jang, Heehyoung、Olfman, Lorne、Ko, Ilsang、Kim, Kyungtae、Koh, Joon(2008)。The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty。International Journal of Electronic Commerce,12(3),57-80。  new window
15.陳純德、陳美如(20140900)。部落客意見領袖信任轉移影響之研究:推敲可能性模式觀點。電子商務學報,16(3),247-275。new window  延伸查詢new window
16.陳冠霖、楊書成、馮文賢、唐順明、戴逸民(20120300)。從訊號理論與推敲可能性模式探討線上社群信任與忠誠度之研究。電子商務學報,14(1),73-96。new window  延伸查詢new window
17.Richards, Greg、Wilson, Julie(2004)。The impact of cultural events on city image: Rotterdam, cultural capital of Europe 2001。Urban Studies,41(10),1931-1951。  new window
18.趙家民、涂智慧、吳琬蓉、巫忠晉(20121200)。參與動機、活動體驗、文化認同與社區意識關係之研究--以北港藝閣遶境活動為例。文化事業與管理研究,10,88-115。new window  延伸查詢new window
19.Teng, Shasha、Khong, Kok Wei、Goh, Wei Wei(2014)。Conceptualizing Persuasive Messages Using ELM in Social Media。Journal of Internet Commerce,13(1),65-87。  new window
20.Nambisan, Satish、Baron, Robert A.(2009)。Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co-Creation Activities。Journal of Product Innovation Management,26(4),388-406。  new window
21.Mariani, M. M.、Di Felice, M.、Mura, M.(2016)。Facebook as a destination marketing tool: Evidence from Italian regional destination management organizations。Tourism Managemen,54,321-343。  new window
22.Small, K.(2007)。Social dimensions of community festivals: An application of factor analysis in the development of the social impact perception (SIP) scale。Event Management,11(1/2),45-55。  new window
23.Noort, V. G.、Antheunis, M.、Verlegh, P. W. J.(2014)。Enhancing the effects of SNS marketing campaigns: If you want consumers to like you, ask them about themselves。International Journal of Advertising,33(2),235-252。  new window
24.Leenders, M. A.(2010)。The relative importance of the brand of music festivals:A customer equity perspective。Journal of Strategic Marketing,18(4),291-301。  new window
25.MacKay, K.、Barbe, D.、Winkle, C. M. V.、Halpenny, E.(2017)。Social media activity in a festival context: Temporal and content analysis。International Journal of Contemporary Hospitality Management,29(2),669-689。  new window
26.Boo, S.、Busser, J. A.(2006)。Impact analysis of a tourism festival on tourists destination images。Event Management,9(4),223-237。  new window
27.Park, Do-Hyung、Lee, Jumin、Han, Ingoo(2007)。The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement。International Journal of Electronic Commerce,11(4),125-148。  new window
28.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing,69(3),19-34。  new window
29.Bhattacherjee, Anol、Sanford, Clive C.(2006)。Influence processes for information technology acceptance: an elaboration likelihood model。MIS Quarterly,30(4),805-825。  new window
30.Crompton, J. L.、Mckay, Stacey L.(1997)。Motives of Visitors Attending Festival Events。Annals of Tourism Research,24(2),425-439。  new window
31.Andrews, J. Craig、Durvasula, Srinivas、Akhter, Syed H.(1990)。A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research。Journal of Advertising,19(4),27-40。  new window
32.Petty, Richard E.、Cacioppo, John T.(1984)。Source Factors and the Elaboration Likelihood Model of Persuasion。Advances in Consumer Research,11(1),668-672。  new window
學位論文
1.陳彥霖(2008)。臺灣地方節慶觀光活動永續發展影響因素之探討(碩士論文)。南華大學。  延伸查詢new window
圖書
1.Getz, Donald(1991)。Festivals, Special Events, and Tourism。New York, NY:Van Nostrand Reinhold Company。  new window
2.Petty, R. E.、Cacioppo, J. T.(1996)。Attitudes and persuasion: Classic and contemporary approaches。Westview Press。  new window
其他
1.大鵬灣國家風景區管理處。節慶活動--大鵬灣水上嘉年華,http://www.dbnsa.gov.tw/user/Article.aspx?Lang=1&SNo=03003752。  延伸查詢new window
 
 
 
 
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