| 期刊論文1. | Campo, Sara、Yagüe, María J.(2007)。Effects of price promotions on the perceived price。International Journal of Service Industry Management,18(3),269-286。 | 2. | 詹滿色、傅祖壇(20070600)。臺灣漁產品HACCP安全認證的價值評估--雙界二分假設市場評估法之應用。農業經濟叢刊,12(2),163-188。 延伸查詢 | 3. | McCall, M.、Lynn, A.(2008)。The effects of restaurant menu item descriptions on Perceptions of quality, price, and purchase intention。Journal of Foodservcie Business Research,11(4),439-445。 | 4. | 闕雅文、陳麗婷(20140600)。產銷履歷驗證之價值評估--以水產品之產銷履歷驗證為例。農業經濟叢刊,19(2),43-64。 延伸查詢 | 5. | Hanemann, W. M.(1994)。Valuing the Environment through Contingent Valuation。Journal of Economic Perspective,8(4),19-43。 | 6. | Cicia, G.、Colantuoni, F.(2010)。Willingness to pay for traceable meat attributes: a meta-analysis。International Journal on Food System Dynamics,1(3),252-263。 | 7. | Winer, Russell S.(1986)。A Reference Price Model of Brand Choice for Frequently Purchased Products。Journal of Consumer Research,13(2),250-256。 | 8. | Batte, M. T.、Hooker, N. H.、Haab, T. C.、Beaverson, J.(2007)。Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products。Food Policy,32(2),145-159。 | 9. | Boyle, Kevin J.、Bishop, Richard C.、Welsh, Michael P.(1985)。Starting Point Bias in Contingent Valuation Bidding Games。Land Economics,61(2),188-194。 | 10. | Naspetti, S.、Zanoli, R.(2009)。Organic food quality and safety perception throughout Europe。Journal of Food Products Marketing,15(3),249-266。 | 11. | Hu, W.(2006)。Use of Spike Models in Measuring Consumers' Willingness to Pay for Non-GM Oil。Journal of Agricultural Economics,38(3),525-538。 | 12. | 曾景瀚、雷立芬、官俊榮、黃聖茹(20170600)。臺北市消費者於傳統市場購買意願之研究。農業經濟叢刊,23(1),45-74。 延伸查詢 | 13. | Mazumdar, Tridib、Raj, S. P.、Sinha, Indrajit(2005)。Reference Price Research: Review and Propositions。Journal of Marketing,69(4),84-102。 | 14. | Loureiro, M. L.、Umberger, W. J.(2007)。A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability。Food policy,32(4),496-514。 | 15. | Krystallis, A.、Chryssohoidis, G. M.(2005)。Consumers' willingness to pay for organic food: Factors that affect it and variation per organic product type。British Food Journal,107(5),320-343。 | 16. | Berning, J. P.、Chouinard, H. H.、Manning, K. C.、McCluskey, J. J.、Sprott, D. E.(2010)。Identifying consumer preferences for nutrition information on grocery store shelf labels。Food Policy,35(5),429-436。 | 17. | Book, L. A.、Tanford, S.、Chen, Y. S.(2016)。Understanding the impact of negative and positive traveler reviews: Social influence and price anchoring effects。Journal of Travel Research,55(8),993-1007。 | 18. | Bougoure, U.、Lee, B.(2009)。Service quality in Hong Kong: Wet markets vs supermarkets。British Food Journal,111(1),70-79。 | 19. | Champonnois, V.、Chanel, O.、Makhloufi, K.(2018)。Reducing the anchoring bias in multiple question CV surveys。Journal of Choice Modelling,28,1-9。 | 20. | 秦銘璟、洪維廷(20180600)。食安問題之成因與解決--以臺灣肉雞市場為例。農業經濟叢刊,24(1),25-56。 延伸查詢 | 21. | Gaston-Breton, C.、Raghubir, P.(2014)。The price knowledge paradox: Why consumers have lower confidence in, but better recall of unfamiliar prices。Customer Needs and Solutions,1(3),214-224。 | 22. | Gao, Z.、Schroeder, T. C.(2009)。Effects of label information on consumer willingness-to-pay for food attributes。American Journal of Agricultural Economics,91(3),795-809。 | 23. | Feng, H.、Feng, J.、Tian, D.、Mu, W.(2012)。Consumers' perceptions of quality and safety for grape products: A case study in Zhejiang Province, China。British Food Journal,114(11),1587-1598。 | 24. | Goldman, A.、Ramaswami, S.、Krider, R. E.(2002)。Barriers to the advancement of modern food retail formats: Theory and measurement。Journal of Retailing,78(4),281-295。 | 25. | Green, D.、Jacowitz, K. E.、Kahneman, D.、McFadden, D.(1998)。Referendum contingent valuation, anchoring and willingness to pay for public goods。Resource and Energy Economics,20(2),85-116。 | 26. | Hossain, F.、Onyango, B.、Schilling, B.、Hallman, W.、Adelaja, A.(2003)。Product attributes, consumer benefits and public approval of genetically modified foods。International Journal of Consumer Studies,27(5),353-365。 | 27. | 謝銘逢(20121200)。Estimating Price Effect on Consumer Shopping Across Quality-Differentiated Store Formats。農業經濟叢刊,18(1),1-30。 | 28. | Huang, C. T.、Tsai, K. H.、Chen, Y. C.(2015)。How do wet markets still survive in Taiwan?。British Food Journal,117(1),234-256。 | 29. | 任立中、林佩瑩(20130400)。臺北市傳統零售市場消費型態之分析--分量迴歸模型之應用。行銷科學學報,9(1),77-108。 延伸查詢 | 30. | Koubová, J.、Samková, E.、Hasoňová, L.(2018)。Food fraud detection by Czech agricultural and food inspection authority in retail market。British Food Journal,120(4),930-938。 | 31. | 廖晏瑜、楊上禾(20171100)。以焦點團體訪談法探究傳統市場消費者對生鮮肉品資訊需求之研究。農林學報,65(3),173-187。 延伸查詢 | 32. | 劉耀中、許應哲(20021200)。不同都市化程度消費者對豬肉消費與CAS標章認知之研究。農業經營管理,8,223-245。 延伸查詢 | 33. | Lowe, B.、Fraser, I.、Souza-Monteiro, D. M.(2015)。A change for the better? Digital health technologies and changing food consumption behaviors。Psychology & Marketing,32(5),585-600。 | 34. | 魯真、李秀瑩、劉鋼(20181200)。消費者對於食品安全事件風險分級之認知。農業經濟叢刊,24(2),61-88。 延伸查詢 | 35. | Nieto-García, M.、Muñoz-Gallego, P. A.、González-Benito, Ó.(2017)。Tourists' willingness to pay for an accommodation: The effect of eWOM and internal reference price。International Journal of Hospitality Management,62,67-77。 | 36. | Nocella, G.、Hubbard, L.、Scarpa, R.(2010)。Farm animal welfare, consumer willingness to pay, and trust: Results of a cross-national survey。Applied Economic Perspectives and Policy,32(2),275-297。 | 37. | Reinartz, W.、Dellaert, B.、Krafft, M.、Kumar, V.、Varadarajan, R.(2011)。Retailing innovations in a globalizing retail market environment。Journal of Retailing,87(1),S53-S66。 | 38. | Roy, R.、Rabbanee, F. K.、Sharma, P.(2016)。Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing。Marketing Intelligence & Planning,34(1),117-136。 | 39. | Schipmann, C.、Qaim, M.(2011)。Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand。Applied Economic Perspectives and Policy,33(3),345-362。 | 40. | Shi, L.、Gao, Z.、Chen, X.(2014)。The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation。Food Policy,46,13-21。 | 41. | Soeteman, L.、van Exel, J.、Bobinac, A.(2017)。The impact of the design of payment scales on the willingness to pay for health gains。The European Journal of Health Economics,18(6),743-760。 | 42. | Stranieri, S.、Banterle, A.(2015)。Consumer interest in meat labelled attributes: Who cares?。International Food and Agribusiness Management Review,18(4),21-38。 | 43. | Takahashi, R.、Todo, Y.、Funaki, Y.(2018)。How can we motivate consumers to purchase certified forest coffee? Evidence from a laboratory randomized experiment using eye-trackers。Ecological Economics,150,107-121。 | 44. | Theysohn, S.、Klein, K.、Volckner, F.、Spann, M.(2013)。Dual effect-based market segmentation and price optimization。Journal of Business Research,66(4),480-488。 | 45. | Tonsor, G. T.、Schroeder, T. C.、Pennings, J. M. E.、Mintert, J.(2009)。Consumer valuations of beef steak food safety enhancement in Canada, Japan, Mexico, and the United States。Canadian Journal of Agricultural Economics,57(3),395-416。 | 46. | Woods, T. A.、Nogueira, L.、Yang, S. H.(2013)。Linking wine consumers to the consumption of local wines and winery visits in the northern Appalachian states。International Food and Agribusiness Management Review,16(4),181-205。 | 47. | Wongprawmas, R.、Canavari, M.(2017)。Consumers' willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand。Food Policy,69,25-34。 | 48. | 汪愛娥(2016)。消費者對安全豬肉的支付意願及其影響因素--基於武漢市的實地調研。中國農學通報,32(26),175-180。 延伸查詢 | 49. | Voltaire, L.、Donfouet, H. P. P.、Pirrone, C.、Larzillière, A.(2017)。Respondent uncertainty and ordering effect on willingness to pay for salt marsh conservation in the Brest roadstead (France)。Ecological Economics,137,47-55。 | 50. | Yang, S. H.、Qing, P.、Hu, W.、Liu, Y.(2014)。Product information and Chinese consumers' willingness-to-pay for fair trade coffee。China Agricultural Economic Review,6(2),278-294。 | 51. | Yang, S. H.、Qing, P.、Hu, W.、Liu, Y.(2013)。Using a modified payment card survey to measure Chinese consumers' willingness to pay for fair trade coffee: Considering starting points。Canadian Journal of Agricultural Economics,61(1),119-139。 | 52. | Wu, L.、Wang, S.、Zhu, D.、Hu, W.、Wang, H.(2015)。Chinese consumers' preferences and willingness to pay for traceable food quality and safety attributes: The case of pork。China Economic Review,35,121-136。 | 53. | Boyle, Kevin J.、Bishop, Richard C.(1988)。Welfare Measurements Using Contingent Valuation: A Comparison of Techniques。American Journal of Agricultural Economics,70(1),20-28。 | 54. | Tversky, Amos、Kahneman, Daniel(1974)。Judgment under Uncertainty: Heuristics and Biases: Biases in judgments reveal some heuristics of thinking under uncertainty。Science,185(4157),1124-1131。 | 55. | de D. S. Carneiro, J.、Minim, V. P. R.、Deliza, R.、Silva, C. H. O.、Carneiro, J. C. S.、Leão, F. P.(2005)。Labelling Effects on Consumer Intention to Purchase for Soybean Oil。Food Quality and Preference,16(3),275-282。 | 56. | Angulo, A. M.、Gil, J. M.(2007)。Risk perception and consumer willingness to pay for certified beef in Spain。Food Quality and Preference,18(8),1106-1117。 | 會議論文1. | Monroe, K. B.、Grewal, Dhruv、Compeau, Larry D.(1991)。The Concept of Reference Prices: Theoretical Justifications and Research Issues。Association for Consumer Research Conference。Chicago, Illinois。 | 學位論文1. | Lubben, B. D.(2005)。A welfare analysis of country-of-origin labeling and alternative policy choices for beef(博士論文)。Kansas State University,Manhattan, Kansas, KS。 | 圖書1. | Cameron, A. Colin、Trivedi, Pravin K.(2005)。Microeconomics: Methods and Applications。Cambridge University Press。 | 2. | Cummings, Ronald G.、Brookshire, David S.、Schulze, William D.、Bishop, R. C.、Arrow, K. J.(1986)。Valuing Environmental Goods: An Assessment of the Contingent Valuation Method。Rowman and Allanheld Publishers。 | 3. | Monroe, Kent B.(2003)。Pricing: making profitable decisions。McGraw-Hill。 | 其他1. | Mitchell, Robert Cameron,Carson, Richard T.(1981)。An Experiment in Determining Willingness to Pay for National Water Quality Improvements,Washington. D. C.。 | 2. | Chang, C.(2014)。Taiwan Retail Foods,https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Retail%20Foods_Taipei%20ATO_Taiwan_12-18-2014.pdf。 | 3. | News Desk(20160222)。Seafood Importer, Processor Warned after Failing Safety Checks,https://www.foodsafetynews.com/。 | |