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題名：國人對冷凍年菜之消費行為與願付價格研究
書刊名：應用經濟論叢
作者：陳郁蕙／陳雅惠 引用關係／林羿杏／李俊鴻 引用關係
作者(外文)：Chen, Yu-hui／Chen, Ya-hui／Lin, Yi-sing／Lee, Chun-hung
出版日期：2017
卷期：102
頁次：頁69-114
主題關鍵詞：冷凍年菜；認證；代言；願付價格；隨機參數羅吉斯模型；Frozen New Year dishes；Certification；Endorsement；Willingness to pay；WTP；Random parameter logit；RPL
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:13
  • 點閱點閱:7
期刊論文
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2.周美伶(20051200)。購屋者外部資訊搜尋管道選擇行為與搜尋期間之探討。住宅學報，14(2)，1-25。new window  延伸查詢new window
3.Buckley, M.、Cowan, C.、McCarthy, M.(2007)。The convenience food market in Great Britain: convenience food lifestyle (CFL) segments。Appetite，49(3)，600-617。  new window
4.Candel, M. J. J. M.(2001)。Consumers' convenience orientation towards meal preparation: conceptualization and measurement。Appetite，36，15-28。  new window
5.Mahon, D.、Cowan, C.、McCarthy, M.(2006)。The role of attitudes, subjective norm, perceived control and habit in the consumption of ready meals and takeaways in Great Britain。Food Quality and Preference，17(6)，474-481。  new window
6.陳貴凰、石名貴(20041200)。年菜外賣菜單設計影響因素之探討。餐旅暨家政學刊，1(2)，175-202。new window  延伸查詢new window
7.Hausman, Jerry、McFadden, Daniel(1984)。Specification Tests for the Multinomial Logit Model。Econometrica，52(5)，1219-1240。  new window
8.Train, K. E.(1998)。Recreation demand models with taste differences over people。Land Economics，74(2)，230-239。  new window
9.Green, P. E.、Srinivasan, V.(1990)。Conjoint analysis in marketing: New developments with implications for research and practice。Journal of Marketing，54(4)，3-19。  new window
10.McCracken, G.(1989)。Who is the celebrity endorser? Cultural foundation of the endorsement process。Journal of Consumer Research，16(3)，310-321。  new window
11.Wittink, D. R.、Cattin, P.(1989)。Commercial Use of Conjoint Analysis: An Update。Journal of Marketing，53(3)，91-96。  new window
12.Thurstone, L. L.(1927)。A law of comparative judgment。Psychological Review，34(4)，273-286。  new window
13.林政德、李俊鴻、何宇睿(2017)。生態旅遊多重屬性之模式建構及其價值探討：以花蓮慕谷慕魚為例。觀光休閒學報，23，1-31。new window  延伸查詢new window
14.林宗遠(2003)。2003年台灣連鎖便利商店年菜預購宅配服務。流通快訊雜誌，389，16-18。  延伸查詢new window
15.周寧靜(2012)。年菜外賣市場的發展概述。料理．台灣，1，26-28。  延伸查詢new window
16.陳琪婷、謝邦昌、陳政雄(20021200)。影響國人年節餐飲消費行為之因素探討。觀光研究學報，8(2)，193-203。new window  延伸查詢new window
17.陳貴凰、高培偉(2012)。外賣年菜的設計與行銷。料理．台灣，1，29-31。  延伸查詢new window
18.楊文菁、陳佳聰(2004)。年菜年貨e化總體檢。商業現代化，62。  延伸查詢new window
19.Batsell, R. R.、Louviere, J. J.(1991)。Experimental Analysis of Choice。Marketing Letters，2(3)，199-214。  new window
20.Bechtold, K. B.、Abdulai, A.(2014)。Combining attitudinal statements with choice experiments to analyze preference heterogeneity for functional dairy products。Food Policy，47，97-106。  new window
21.Boxall, P. C.、Adamowicz, W. L.(2002)。Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach。Environmental and Resource Economics，23，421-446。  new window
22.Brunner, T. A.、van der Horst, K.、Siegrist, M.(2010)。Convenience Food Products. Drivers for Consumption。Appetite，55，498-506。  new window
23.Chalak, A.、Abiad, M.(2012)。How Effective is Information Provision in Shaping Food Safety Related Purchasing Decisions? Evidence from a Choice Experiment in Lebanon。Food Quality and Preference，26，81-92。  new window
24.Carroll, J. D.、Green, P. E.(1995)。Psychometric Methods in Marketing Research: Part 1, Conjoint Analysis。Journal of Marketing Research，32，385-391。  new window
25.Buckley, M.、Cowan, C.、McCarthy, M.、O'Sullivan, C.(2005)。The Convenience Consumer and Food-Related Lifestyles in Great Britain。Journal of Food Products Marketing，11，3-25。  new window
26.Chintagunta, P. K.、Nair, H. S.(2011)。Structural Workshop Paperdiscrete-choice Models of Consumer Demand in Marketing。Marketing Science，30，977-996。  new window
27.Ellison, B.(2014)。I'll Have What He's Having: Group Ordering Behavoir in Food Choice Decisions。Food Quality and Preference，37，79-86。  new window
28.De Boer, M.、McCarthy, M.、Cowan, C.、Ryan, I.(2004)。The Influence of Lifestyle Characteristics and Beliefs about Convenience Food on the Demand for Convenience Foods in the Irish Market。Food Quality and Preference，15，155-165。  new window
29.Costa, A. I. de A.、Schoolmeester, D.、Dekker, M.、Jongen, W. M. F.(2007)。To Cook or Not to Cook: A Means-end Study of Motives for Choice of Meal Solutions。Food Quality and Preference，18，77-88。  new window
30.Clark, M. D.、Higgins, R.、Gumber, A.、Moro, D.、Leech, D.、Szczepura, A.、Daga, S.、West, N.(2013)。A Better Way to Measure Choices' Discrete Choice Experiment and Conjoint Analysis Studies in Nephrology: A Literature Review。EMJ Nephrology，1，52-59。  new window
31.Geeroms, N.、Verbeke, W.、Van Kenhove, P.(2008)。Consumers' Health-related Motive Orientations and Ready Meal Consumption Behavior。Appetite，51，704-712。  new window
32.García-Llorente, M.、Martín-López, B.、Nunes, P. A. L. D.、Castro, A. J.、Montes, C.(2012)。A Choice Experiment Study for Land-use Scenarios in Semi-arid Watershed Environments。Journal of Arid Environments，87(12)，219-230。  new window
33.Hanley, N.、Mourato, S.、Wright, R. E.(2001)。Choice Modelling Approaches: A Superior Alternative for Environmental Valuatioin?。Journal of Economic Surveys，15，435-462。  new window
34.Grunert, K. G.、Wills, J. M.(2007)。A Review of European Research on Consumer Response to Nutrition Information on Food Labels。Journal of Public Health，15，385-399。  new window
35.Grisolia, F.、Farragina, E.(2015)。Social Innovation on the Rise: Yet another Buzzword in a Time of Austerity?。Salute e Societa，11，165-175。  new window
36.Hoefkens, C.、Veettil, P. C.、Van Huylenbroeck, G.、Van Camp, J.、Verbeke, W.(2012)。What Nutrition Label to Use in a Catering Environment? A Discrete Choice Experiment。Food Policy，37，741-750。  new window
37.Huang, M. H.、Liu, K. E.、Hsu, J. L.、Lee, H. J.(2013)。Factors Affecting Consumers' Trust toward Food Safety Certification with Threat of Avian Influenza Outbreak in Taiwan: Evidence from Taipei Metropolitans。Agriculture and Economics，51，1-25。  new window
38.Jaeger, S. R.、Meiselman, H. L.(2004)。Perceptions of Meal Convenience: The Case of At-home Evening Meals。Appetite，42，317-325。  new window
39.Kinghorn, N.、Willis, K.(2008)。Valuing the Components of an Archaeological Site: An Application of Choice Experiment to Vindolanda, Hadrian's Wall。Journal of Cultural Heritage，9(2)，117-124。  new window
40.Juutinen, A.、Mitani, Y.、Mäntymaa, E.、Shoji, Y.、Siikamäki, P.、Svento, R.(2011)。Combining Ecological and Recreational Aspects in National Park Management: A Choice Experiment Application。Ecological Economics，70，1231-1239。  new window
41.Luck, A. J.、Morgan, J. F.、Reid, F.、O'Brien, A.、Brunton, J.、Price, C.、Perry, L.、Lacey, J. H.(2002)。The SCOFF Questionnaire and Clinical Interview for Eating Disorders in General Practice: Comparative Study。British Medical Journal，325，755-756。  new window
42.Louviere, J. J.、Flynn, T. N.、Carson, R. T.(2010)。Discrete Choice Experiments Are Not Conjoint Analysis。Journal of Choice Modelling，3，57-72。  new window
43.Louviere, J. J.、Woodworth, G.(1983)。Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data。Journal of Marketing Research，20，350-367。  new window
44.Lee, J. Y.、Lin, B. H.(2013)。A Study of the Demand for Convenience Food。Journal of Food Products Marketing，19，1-14。  new window
45.McFadden, D.、Train, K.(2000)。Mixed MNL Models for Discrete Response。Journal of Applied Econometrics，15，447-470。  new window
46.Morey, E.、Rossmann, K. G.(2003)。Using Stated-Preference Questions to Investigate Variations in Willingness to Pay for Preserving Marble Monuments: Classic Heterogeneity, Random Parameters, and Mixture Models。Journal of Cultural Economics，27，215-229。  new window
47.Nayga, R. M.(1998)。A Sample Selection Model for Prepared Food Expenditures。Applied Economics，30，345-352。  new window
48.Osman, I.、Osman, S.、Mokhtar, I.、Setapa, F.、Shukor, S. A. M.、Temyati, Z.(2014)。Family Food Consumption: Desire towards Convenient Food Products。Procedia--Social and Behavioral Sciences，121，223-231。  new window
49.Park, J. L.、Capps, O. Jr.(1997)。Demand for Prepared Meals by U. S. Households。American Journal of Agricultural Economics，79，814-824。  new window
50.Puyares, V.、Ares, G.、Carrau, F.(2010)。Search in Gaspecific Bottle for Tannat Wine Using a Check-all-that Apply Question and Conjoint Analysis。Food Quality and Preference，21，684-691。  new window
51.Redman, B. J.(1980)。The Impact of Women's Time Allocation on Expenditure for Meals Away from Home and Prepared Foods。American Journal of Agricultural Economics，62，234-237。  new window
52.Saba, A.、Messina, F.、Turrini, A.、Lumbers, M.、Raats, M. M.、The Food in Later Life Project Team(2008)。Older People and Convenience in Meal Preparation: a European Study on Understanding Their Perception towards Vegetable Soup Preparation。International Journal of Consumer Studies，32，147-156。  new window
53.Scholderer, J.、Grunert, K. G.(2005)。Consumers, Food and Convenience: The Long Way from Resource Constraints to Actual Consumption Patterns。Journal of Economic Psychology，26，105-128。  new window
54.Sheely, M.(2008)。Global Adoption of Convenience Foods。American Journal of Agricultural Economics，90，1356-1365。  new window
55.Steckel, J. H.、DeSarbo, W. S.、Mahajan, V.(1991)。On the Creation of Acceptable Conjoint Analysis Experimental Design。Decision Science，22，435-442。  new window
56.Swait, J.(1994)。A Structural Equation Model of Latent Segmentation and Product Choice for Cross-sectional Revealed Preference Choice Data。Journal of Retailing and Consumer Services，1，77-89。  new window
57.Verma, R.、Thompson, G. M.(1996)。Basing Service Management on Customer Determinants: The Importance of Hot Pizza。Cornell Hotel and Restaurant Administration Quarterly，37，18-23。  new window
58.Lancaster, Kelvin J.(1966)。A New Approach to Consumer Theory。Journal of Political Economy，74(2)，132-157。  new window
59.王姿惠、刁儷雅、林豐瑞(20121200)。產品屬性、品牌形象、消費情境影響滿意度之研究--以具認驗證標章之生鮮農產品為例。農業推廣文彙，57，39-58。  延伸查詢new window
60.Breidert, Christoph、Hahsler, Michael、Reutterer, T.(2006)。A Review of Methods for Measuring Willingness-to-pay。Innovative Marketing，2(4)，8-32。  new window
61.Friedman, H. H.、Friedman, L. W.(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research，19(5)，63-71。  new window
會議論文
1.洪煌昆、陳貴凰、吳菊、吳政和(2005)。餐廳外賣年菜顧客滿意度之探討。2005年中華觀光管理學會學術研討會。台北：中華觀光管理學會。  延伸查詢new window
2.謝文斌(2002)。物流宅配與餐飲發展--低溫年菜宅配到家。第七屆餐飲管理學術研討會。台北：財團法人中國飲食文化基金會。145-146。  延伸查詢new window
3.Layton, D. F.(1996)。Rank-ordered, Random Coefficients Multinomial Probit Models for Stated Preference Surveys。1996 Association of Environmental and Resource Economists Workshop，(會議日期: 1996/06/02-06/04)。Tahoe City, California。  new window
4.Mojduszka, E. M.、Caswell, J. A.、Harris, J. M.(2000)。Consumer Choice of Food Products and the Implications for Price Competition and Government Labeling Policy。The 4th INRA-IDEI Conference Industrial Organization and the Food Processing Industry，(會議日期: 2000/06/22-06/23)。Toulouse。  new window
5.Wongprawmas, R.、Canavari, M.、Waisarayutt, C.(2014)。Are Thai Consumers Willing to Pay for Food Safety Labels? Choice Experiment on Fresh Produce。The EAAE 2014 Congress 'Agri-Food and Rural Innovations for Healthier Societies'，(會議日期: 2014/08/26-08/29)。Ljubljana。  new window
研究報告
1.行政院內政部統計處(2014)。內政統計月報。台北：行政院內政部統計處。  延伸查詢new window
學位論文
1.葉宴伶(2005)。消費者購買行為對顧客滿意度與顧客忠誠度之關連性研究--以冷凍調理食品產業為例(碩士論文)。中原大學。  延伸查詢new window
2.林欣穎(2005)。食品安全認證標章之經濟效益分析--以我國「CAS」、「好畜圃」為例(碩士論文)。國立臺灣大學。  延伸查詢new window
3.高炫森(1996)。冷凍調理食品廠商代工行為對市場結構及消費者福利之影響(碩士論文)。東海大學。  延伸查詢new window
4.鄭家銘(1992)。冷凍調理食品消費者行為研究--以臺中地區為例(碩士論文)。東海大學。  延伸查詢new window
5.孔令玉(1996)。台北地區冷凍調理食品消費行為之市場區隔研究(碩士論文)。國立交通大學。  延伸查詢new window
6.周靖凱(2006)。消費者對安全性蔬菜之願付價值研究(碩士論文)。國立中興大學。  延伸查詢new window
7.林俊斌(2004)。通貨緊縮對冷凍調理食品行銷策略之影響(碩士論文)。國立成功大學。  延伸查詢new window
8.洪煌昆(2005)。年菜外賣菜單設計與顧客消費需求之研究(碩士論文)。靜宜大學。  延伸查詢new window
9.高千淯(2012)。代言人類型對於消費者外購年菜意願的影響(碩士論文)。東海大學。  延伸查詢new window
10.袁淑湄(2003)。應用混合Logit模型探討台灣家戶住宅選擇之研究(碩士論文)。國立成功大學。  延伸查詢new window
11.陳君源(2014)。臺灣冷凍年菜之市場分析--以便利商店通路為例(碩士論文)。國立臺灣大學。  延伸查詢new window
12.黃文涼(1995)。臺灣都會區冷凍調理食品市場區隔之研究(碩士論文)。國立中興大學。  延伸查詢new window
13.潘子寧(2011)。個食化冷凍調理食品之消費者行為研究(碩士論文)。東海大學。  延伸查詢new window
14.劉劭宣(2014)。食品品質標章認證與消費者信賴程度之動態分析(碩士論文)。國立暨南國際大學。  延伸查詢new window
圖書
1.Greene, W. H.(2000)。Econometric analysis。Upper Saddle River, New Jersey：Prentice-Hall, Inc.。  new window
2.Greene, W. H.(2012)。NLOGIT Reference Guide。Econometric Software Press。  new window
3.Hensher, D. A.、Rose, J. M.、Greene, W. H.(2005)。Applied Choice Analysis: A Prime。Cambridge：Cambridge University Press。  new window
4.Kotler, P.、Keller, K. L.(2016)。Marketing Management。New Jersey：Prentice Hall Press。  new window
5.Train, K.(1999)。Halton Sequences for Mixed Logit。Berkeley：University of California Press。  new window
6.Zwerina, K.(1997)。Discrete Choice Experiments in Marketing。Heidelberg：Springer Press。  new window
7.Louviere, Jordan J.、Hensher, David A.、Swait, Joffre D.(2000)。Stated Choice Methods: Analysis and Applications。Cambridge University Press。  new window
8.Train, Kenneth E.(2003)。Discrete Choice Methods with Simulation。Cambridge University Press。  new window
9.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis--Structural Equation Modeling。Prentice-Hall International, Inc.。  new window
其他
1.國立中山大學社會科學院民意與市場調查研究中心(2013)。民眾購買年菜及消費偏好調查，http://www2.nsysu.edu.tw/nsysusc/images/20130105_whole.pdf。  延伸查詢new window
2.創市際市場研究顧問(2009)。年菜訂購篇，http://www.ixresearch.com/specialtopic/2009_1_festivedishes/。  延伸查詢new window
圖書論文
1.Bąk, A.、Rybicka, A.(2005)。Application of Discrete Choice Methods in Consumer Preference Analysis。Innovations in Classification, Data Science, and Information Systems。Heidelberg：Springer Press。  new window
2.McFadden, Daniel L.(1973)。Conditional Logit Analysis of Qualitative Choice Behavior。Frontiers in Econometrics。Academic Press。  new window
 
 
 
 
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