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題名:臺灣豬肉的知覺品質與行銷組合對購買意願和願付價格的影響
書刊名:農民組織學刊
作者:王嘉偉鄭惠如梁朝雲
作者(外文):Wang, Chia-weiCheng, Huei-juLiang, Chao-yun
出版日期:2022
卷期:24
頁次:頁69-107
主題關鍵詞:行銷組合知覺品質臺灣豬肉購買意願願付價格Marketing mixPerceived qualityTaiwanese porkConsumption intentionWillingness to pay
原始連結:連回原系統網址new window
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  • 共同引用共同引用:58
  • 點閱點閱:6
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