| 期刊論文| 1. | Boninger, D. S.、Krosnick, J. A.、Berent, M. K.(1995)。Origins of attitude importance: Self-interest, social identification, and value relevance。Journal of Personality and Social Psychology，68(1)，61-80。   | | 2. | Mehta, A.、Purvis, S. C.(2006)。Reconsidering recall and emotion in advertising。Journal of Advertising Research，46(1)，49-56。 | | 3. | Sun, Ye、Pan, Zhongdang、Shen, Lijiang(2008)。Understanding the third-person perception: Evidence from a meta-analysis。Journal of Communication，58(2)，280-300。 | | 4. | Perloff, Richard M.(1989)。Ego-involvement and the third-person effect of televised news coverage。Communication Research，16(2)，236-262。 | | 5. | Escalas, Jennifer E.(2004)。Narrative processing: building consumer connections to brands。Journal of Consumer Psychology，14(1/2)，168-180。 | | 6. | Prendergast, Gerard、Ko, David、Yuen, S. Y. V.(2010)。Online Word of Mouth and Consumer Purchase Intentions。International Journal of Advertising，29(5)，687-708。 | | 7. | Raghunathan, Rajagopal、Pham, Michel T.(1999)。All negative moods are not equal: Motivational influences of anxiety and sadness on decision making。Organizational Behavior and Human Decision Processes，79(1)，56-77。 | | 8. | Efron, Bradley(1979)。Bootstrap methods: another look at the jackknife。The Annals of Statistics，7(1)，1-26。 | | 9. | Wu, Jyh-Jeng、Chen, Ying-Hueih、Chung, Yu-Shuo(2010)。Trust factors influencing virtual community members: A study of transaction communities。Journal of Business Research，63(9/10)，1025-1032。 | | 10. | Oliver, Richard L.、Swan, John E.(1989)。Equity and disconfirmation Perceptions as Influences on Merchant and Product Satisfaction。Journal of Consumer Research，16(3)，372-383。 | | 11. | Bianchi, C.、Bivona, E.(2002)。Opportunities and pitfalls related to e-commerce strategies in small-medium firms: a system dynamics approach。System Dynamics Review，18(3)，403-429。 | | 12. | Kirmani, A.、Campbell, M. C.(2004)。Goal seeker and persuasion sentry: How consumer targets respond to interpersonal marketing persuasion。Journal of Consumer Research，31(3)，573-582。 | | 13. | Hajli, M. N.(2014)。A study of the impact of social media on consumers。International Journal of Market Research，56(3)，387-404。 | | 14. | große Deters, Fenne、Mehl, Matthias R.(2013)。Does posting Facebook status updates increase or decrease loneliness? An online social networking experiment。Social Psychological and Personality Science，4(5)，579-586。 | | 15. | Forgas, Joseph P.(1995)。Mood and Judgment: The Affect Infusion Model (AIM)。Psychological Bulletin，117(1)，39-66。 | | 16. | Lerner, J. S.、Li, Y.、Valdesolo, P.、Kassam, K. S.(2015)。Emotion and decision making。Annual Review of Psychology，66(5)，799-823。 | | 17. | Sweeney, J.、Swait, J.(2008)。The effects of brand credibility on customer loyalty。Journal of Retailing and Consumer Services，15(3)，179-193。 | | 18. | Weiss, H. M.、Nicholas, J. P.、Daus, C. S.(1999)。An examination of the joint effects of affective experiences and job beliefs on job satisfaction and variations in affective experiences over time。Organizational Behavior and Human Decision Processes，78(1)，1-24。 | | 19. | Gunther, Albert C.、Mundy, Paul(1993)。Biased optimism and the third-person effect。Journalism Quarterly，70(1)，58-67。 | | 20. | Zhang, P.(2013)。The affective response model: a theoretical framework of affective concepts and their relationships in the ICT context。MIS Quarterly，37(1)，247-274。 | | 21. | Chen, Gina Masullo、Ng, Yee Man Margaret(2016)。Third-person perception of online comments: Civil ones persuade you more than me。Computers in Human Behavior，55(Part B)，736-742。 | | 22. | Chung, Myojung、Munno, Greg J.、Moritz, Brian(2015)。Triggering participation: Exploring the effects of third-person and hostile media perceptions on online participation。Computers in Human Behavior，53(3)，452-461。 | | 23. | Matthes, J.、Naderer, B.(2016)。Product Placement Disclosures: Exploring the Moderating Effect of Placement Frequency On Brand Responses Via Persuasion Knowledge。International Journal of Advertising，35(2)，185-199。 | | 24. | Berger, Jonah(2014)。Word of mouth and interpersonal communication: A review and directions for future research。Journal of Consumer Psychology，24(4)，586-607。 | | 25. | Wang, T.、Yeh, R. K. J.、Chen, C.、Tsydypov, Z.(2016)。What drives electronic word-of-mouth on social networking sites? Perspectives of social capital and self-determination。Telematics and Informatics，33(4)，1034-1047。 | | 26. | Lyons, M. D.、Huebner, E. S.、Hills, K. J.(2016)。Relations among personality characteristics, environmental events, coping behavior and adolescents' life satisfaction。Journal of Happiness Studies，17(3)，1033-1050。 | | 27. | 許芳銘、范秋足、陳澤義、王淑玟(20131200)。Exploring Perceived Value and Usage of Information Systems in Government Context。交大管理學報，33(2)，75-104。 延伸查詢 | | 28. | MacCallum, Robert Charles、Hong, Sehee(1997)。Power analysis in covariance structure modeling using GFI and AGFI。Multivariate Behavioral Research，32(2)，193-210。 | | 29. | Shaikh, A. A.、Karjaluoto, H.、Häkkinen, J.(2018)。Understanding Moderating Effects in Increasing Share-of-wallet And Word-Of-Mouth: A Case Study Of Lidl Grocery Retailer。Journal of Retailing and Consumer Services，44(1)，45-53。 | | 30. | Brown, Tom J.、Barry, Thomas E.、Dacin, Peter A.、Gunst, Richard F.(2005)。Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context。Journal of the Academy of Marketing Science，33(2)，123-138。 | | 31. | Friestad, Marian、Wright, Peter(1994)。The Persuasion Knowledge Model: How People Cope with Persuasion Attempts。Journal of Consumer Research，21(1)，1-31。 | | 32. | Yen, Chih-Lun Alan、Tang, Chun-Hung Hugo(2019)。The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors。International Journal of Hospitality Management，76(1)，9-18。 | | 33. | Yu, J.、Hu, P. J. H.、Cheng, T. H.(2015)。Role of affect in self-disclosure on social network websites: A test of two competing models。Journal of Management Information Systems，32(2)，239-277。 | | 34. | Tutaj, K.、van Reijmersdal, E. A.(2012)。Effects of online advertising format and persuasion knowledge on audience reactions。Journal of Marketing Communications，18(1)，5-18。 | | 35. | Wachyudy, D.、Sumiyana, N.(2018)。Could affectivity compete better than efficacy in describing and explaining individuals' coping behavior: An empirical investigation。Journal of High Technology Management Research，29(1)，57-70。 | | 36. | Smit, E. G.、Van Noort, G.、Voorveld, H. A.(2014)。Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe。Computers in Human Behavior，32(1)，15-22。 | | 37. | Ashcroft, L.、Hoey, C.(2001)。PR, marketing and the Internet: Implications for information professionals。Library Management，22(1/2)，68-74。 | | 38. | Ashrafi, A.、Ravasan, A. Z.、Trkman, P.、Afshari, S.(2019)。The role of business analytics capabilities in bolstering firms' agility and performance。International Journal of Information Management，47(1)，1-15。 | | 39. | Boerman, Sophie C.、Willemsen, Lotte M.、van der Aa, Eva P.(2017)。"This post is sponsored": Effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook。Journal of Interactive Marketing，38(1)，82-92。 | | 40. | Brandon, N. R.、Beike, D. R.、Cole, H. E.(2017)。The effect of the order in which episodic autobiographical memories versus autobiographical knowledge are shared on feelings of closeness。Memory，25(6)，744-751。 | | 41. | Briñol, P.、Rucker, D. D.、Petty, R. E.(2015)。Naïve theories about persuasion: implications for information processing and consumer attitude change。International Journal of Advertising，34(1)，85-106。 | | 42. | Casaló, Luis V.、Flavián, Carlos、Ibáñez-Sánchez, Sergio(2018)。Influencers on Instagram: Antecedents and consequences of opinion leadership。Journal of Business Research。 | | 43. | Chu, S.-C.、Kim, J.(2018)。The current state of knowledge on electronic word-of-mouth in advertising research。International Journal of Advertising，37(1)，1-13。 | | 44. | Cho, H.、Shen, L.、Wilson, K.(2014)。Perceived realism: Dimensions and roles in narrative persuasion。Communication Research，41(6)，828-851。 | | 45. | Chen, T.-Y.、Yeh, T.-L.、Chang, C.-I.(2018)。How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours。The Service Industries Journal，1-22。 | | 46. | 陳澤義、許芳銘、吳思瑩(20190600)。Examining the Effect of Information Disclosure on Website Stickiness: The Cognitive Information Perspective。交大管理學報，39(1)，49-81。 延伸查詢 | | 47. | Chen, H.(2018)。College-Aged Young Consumers' Perceptions of Social Media Marketing: The Story of Instagram。Journal of Current Issues and Research in Advertising，39(1)，22-36。 | | 48. | Dessart, L.(2018)。Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads。International Journal of Research in Marketing，35(2)，289-304。 | | 49. | Daugherty, T.、Hoffman, E.(2014)。eWOM and the importance of capturing consumer attention within social media。Journal of Marketing Communications，20(1/2)，82-102。 | | 50. | Cyr, D.、Head, M.、Lim, E.、Stibe, A.(2018)。Using the elaboration likelihood model to examine online persuasion through website design。Information and Management，55(7)，807-821。 | | 51. | Fransen, M. L.、Verlegh, P. W. J.、Kirmani, A.、Smit, E. G.(2015)。A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them。International Journal of Advertising，34(1)，6-16。 | | 52. | Gupta, H.、Singh, S.、Sinha, P.(2017)。Multimedia tool as a predictor for social media advertising-a YouTube way。Multimedia Tools and Applications，76(18)，18557-18568。 | | 53. | Hair, Joseph F. Jr.、Risher, Jeffrey J.、Sarstedt, Marko、Ringle, Christian M.(2019)。When to use and how to report the results of PLS-SEM。European Business Review，31(1)，2-24。 | | 54. | Ham, C. D.(2017)。Exploring how consumers cope with online behavioral advertising。International Journal of Advertising，36(4)，632-658。 | | 55. | Ham, C. D.、Nelson, M. R.、Das, S.(2015)。How to measure persuasion knowledge。International Journal of Advertising，34(1)，17-53。 | | 56. | Ham, Chang-Dae、Nelson, Michelle R.(2016)。The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising。Computers in Human Behavior，62，689-702。 | | 57. | Hamby, A.、Brinberg, D.(2018)。Cause‐Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions。Journal of Consumer Affairs，52(2)，373-392。 | | 58. | Hartmann, P.、Apaolaza, V.、Eisend, M.(2016)。Nature imagery in non-green advertising: The effects of emotion, autobiographical memory, and consumer's green traits。Journal of Advertising，45(4)，427-440。 | | 59. | Hassan, Shahizan、Nadzim, Siti Zaleha Ahmad、Shiratuddin, Norshuhada(2015)。Strategic use of social media for small business based on the AIDA model。Procedia-Social and Behavioral Sciences，172(2)，262-269。 | | 60. | Hwang, K.、Zhang, Q.(2018)。Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge。Computers in Human Behavior，87(1)，155-173。 | | 61. | Kim, Hyun K.、Han, Sung H.、Park, Jaehyun、Park, Joohwan(2016)。Identifying affect elements based on a conceptual model of affect: a case study on a smartphone。International Journal of Industrial Ergonomics，53，193-204。 | | 62. | Jung, Y.、Park, J.(2018)。An investigation of relationships among privacy concerns, affective responses, and coping behaviors in location-based services。International Journal of Information Management，43(1)，15-24。 | | 63. | Jang, S. Mo、Kim, Joon Kyoung(2018)。Third person effects of fake news: Fake news regulation and media literacy interventions。Computers in Human Behavior，80(2)，295-302。 | | 64. | Mo, Z.、Liu, M. T.、Liu, Y.(2018)。Effects of functional green advertising on self and others。Psychology and Marketing，35(5)，368-382。 | | 65. | Nitzl, Christian、Roldán, José L.、Cepeda, Gabriel(2016)。Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models。Industrial Management & Data Systems，116(9)，1849-1864。 | | 66. | Okafor, Ebony、Lucier-Greer, Mallory、Mancini, Jay A.(2016)。Social stressors, coping behaviors, and depressive symptoms: A latent profile analysis of adolescents in military families。Journal of Adolescence，51(1)，133-143。 | | 67. | Pauwels, K.、Aksehirli, Z.、Lackman, A.(2016)。Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance。International Journal of Research in Marketing，33(3)，639-655。 | | 68. | Pozharliev, R.、Verbeke, W. J.、Bagozzi, R. P.(2017)。Social consumer neuroscience: Neurophysiological measures of advertising effectiveness in a social context。Journal of Advertising，46(3)，351-362。 | | 69. | Raman, P.、Pashupati, K.(2004)。Online privacy: the impact of self perceived technological competence。Enhancing Knowledge Development in Marketing，5(1)，26-27。 | | 70. | Seo, Y.、Li, X.、Choi, Y. K.、Yoon, S.(2018)。Narrative transportation and paratextual features of social media in viral advertising。Journal of Advertising，47(1)，83-95。 | | 71. | Romney, M.、Johnson, R. G.(2018)。Show me a story: Narrative, image, and audience engagement on sports network Instagram accounts。Information, Communication and Society，1-16。 | | 72. | Ramli, Nur Ainna、Latan, Hengky、Solovida, Grace T.(2019)。Determinants of capital structure and firm financial performance: A PLS-SEM approach: Evidence from Malaysia and Indonesia。The Quarterly Review of Economics and Finance，71，148-160。 | | 73. | Risher, J.、Hair, J. F. Jr.(2017)。The robustness of PLS across disciplines。Academy of Business Journal，1(1)，47-55。 | | 74. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | | 75. | Zhao, Xinshu、Lynch, John G. Jr.、Chen, Qimei(2010)。Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis。Journal of Consumer Research，37(2)，197-206。 | | 76. | Bentler, Peter M.、Bonett, Douglas G.(1980)。Significance tests and goodness of fit in the analysis of covariance structures。Psychological Bulletin，88(3)，588-606。 | | 77. | Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。 | | 78. | Pavlou, Paul A.、Fygenson, Mendel(2006)。Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior。MIS Quarterly，30(1)，115-143。 | | 79. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。 | | 80. | Bem, Daryl J.(1967)。Self-perception: An alternative interpretation of cognitive dissonance phenomena。Psychological Review，74(3)，183-200。 | | 81. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。 | | 82. | Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。 | | 83. | Doll, William J.、Xia, Weidong、Torkzadeh, Gholamreza(1994)。A confirmatory factor analysis of the end-user computing satisfaction instrument。Management Information Systems Quarterly，18(4)，453-461。 | | 84. | McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods，7(1)，64-82。 | | 85. | Preacher, Kristopher J.、Hayes, Andrew F.(2008)。Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models。Behavior Research Methods，40(3)，879-891。 | | 86. | Malhotra, Naresh K.、Kim, Sung S.、Patil, Ashutosh(2006)。Common method variance in IS research: a comparison of alternative approaches and a reanalysis of past research。Management Science，52(12)，1865-1883。 | | 87. | Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology，88(5)，879-903。 | | 88. | Park, H. S.、Salmon, C. T.(2005)。A Test of the Third-person Effect in Public Relations: Application of Social Comparison Theory。Journalism & Mass Communication Quarterly，82(1)，25-43。 | | 89. | Peiser, Wolfram、Peter, Jochen(2000)。Third-person Perception of Television-viewing Behavior。Journal of Communication，50(1)，25-45。 | | 90. | Mittal, V.、Ross, W. T. Jr.(1998)。The impact of positive and negative affect and issue framing on issue interpretation and risk taking。Organizational Behavior and Human Decision Processes，76(3)，298-324。 | 會議論文| 1. | Lee, J. W.、Lee, C. S.、Park, Y. S.(2009)。Research on the advertisement effect of push type mobile advertisement。2009 Fourth International Conference on Cooperation and Promotion of Information Resources in Science and Technology。Beijing。 | | 2. | McDonald, A. M.、Cranor, L. F.(2010)。Americans' attitudes about internet behavioral advertising practices。The Proceedings of the 9th annual ACM workshop on Privacy in the electronic society。Chicago, Illinois。 | 學位論文| 1. | Amâncio, Marina(2017)。"Put it in your Story": Digital Storytelling in Instagram and Snapchat Stories(碩士論文)。Uppsala University。 | 圖書| 1. | Gibs, J.、Bruich, S.(2010)。Advertising effectiveness: Understanding the value of a social media impression。New York, NY：The Nielsen Company。 | | 2. | Altman, Irwin、Taylor, Dalmas A.(1973)。Social Penetration: The Development of Interpersonal Relationships。Holt, Rinehart & Winston。 | | 3. | Scherer, Klaus R.、Schorr, Angela、Johnstone, Tom(2001)。Appraisal Processes in Emotion: Theory, Methods, Research。Oxford University Press。 | | 4. | Bollen, K. A.(2014)。Structural equations with latent variables。John Wiley & Sons。 | | 5. | Snyder, C. R.(1999)。Coping: The psychology of what works。Oxford University Press。 | | 6. | Turner, J. C.、Reynolds, K. J.、van Lange, P. A. M.、Kruglanski, A. W.、Higgins, E. T.(2012)。Handbook of theories of social psychology。Sage。 | | 7. | Knowles, E. S.、Linn, J. A.(2004)。Resistance and persuasion。Psychology Press。 | | 8. | Hamilton, D. L.(2015)。Cognitive processes in stereotyping and intergroup behavior。London, England：Psychology Press。 | | 9. | Bollen, Kenneth A.、Long, J. Scott(1993)。Testing Structural Equation Models。Sage Publications, Inc.。 | | 10. | Efron, Bradley、Tibshirani, Robert J.(1993)。An Introduction to the Bootstrap。Chapman & Hall/CRC。 | | 11. | Peter, J. Paul、Olson, Jerry C.(1987)。Consumer behavior: Marketing Strategy Perspectives。Richard D. Irwin, Inc.。 | | 12. | Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Scientific Software International。 | | 13. | MacKinnon, David P.(2008)。Introduction to Statistical Mediation Analysis。New York：Taylor & Francis Group：Lawrence Erlbaum Associates。 | | 14. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | | 15. | Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。 | | 16. | Cohen, Jacob E.(1988)。Statistical Power Analysis for the Behavioral Sciences。Lawrence Erlbaum Associates。 | 其他| 1. | (2019)。Instagram users in Taiwan, March 2019，https://napoleoncat.com/stats/instagram-users-in-taiwan/2019/03。 | | 2. | Newton, C.(2017)。Facebook launches stories to complete its all-out assault on Snapchat，https://www.theverge.com/2017/3/28/15081398/facebook-stories-snapchat-camera-direct。 | | 3. | (2018)。Number of monthly active Instagram users from January 2013 to June 2018 (in millions)，https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/。 | | 4. | (2018)。Number of daily active Instagram Stories users from October 2016 to June 2018 (in millions)，https://www.statista.com/statistics/730315/instagram-stories-dau/。 | | 5. | (2017)。Leading brands ranked by number of Instagram followers as of December 2017 (in millions)，https://www.statista.com/statistics/253710/leading-brands-ranked-by-number-of-instagram-followers/。 | 圖書論文| 1. | Petty, Richard E.、Cacioppo, John T.(1986)。The Elaboration Likelihood Model of Persuasion。Communication and persuasion: Central and peripheral routes to attitude change。Springer。 | | 2. | Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。 | | 3. | Petty, Richard E.、DeSteno, David、Rucker, Derek D.(2001)。The role of affect in attitude change。Handbook of affect and social cognition。Lawrence Erlbaum Associates。 | |
| |