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題名:The Influence of Different Virtual Product Experience Types on Advertising Effect: Imagery Instructions and Imagery-processing Model as Moderators
書刊名:Corporate Management Review
作者:陳昱欣耿慶瑞王海華
作者(外文):Chen, Yu-hsinKeng, Ching-juiWang, Hai-hua
出版日期:2021
卷期:41:1
頁次:頁1-48
主題關鍵詞:單純虛擬在場產品經驗社交虛擬產品經驗心像廣告效果Mere virtual presence with product experienceSocial virtual product experienceMental imageryAdvertising effect
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:3
  • 點閱點閱:8
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