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題名:微電影行銷置入效果初探
書刊名:中國廣告學刊
作者:潘家鑫
作者(外文):Pan, Chia-hsin
出版日期:2014
卷期:19
頁次:頁110-127
主題關鍵詞:微電影媒體娛樂行動行銷置入行銷說故事行銷Media entertainmentMicro-filmMobile marketingPlacementNarrative marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:33
  • 點閱點閱:0
期刊論文
1.Green, M. C.(2006)。Narratives and cancer communication。Journal of Communication,56(1),163-183。  new window
2.Green, M. C.、Brock, T. C.、Kaufman, G. F.(2004)。Understanding media enjoyment: The role of transportation into narrative worlds。Communication Theory,14(4),311-327。  new window
3.Slater, M. D.(1990)。Processing social information in messages: Social group familiarity, fiction versus nonfiction, and subsequent beliefs。Communication Research,17,327-343。  new window
4.Newell, J.、Salmon, C. T.、Chang, S.(2006)。The hidden history of product placement。Journal of Broadcasting and Electronic media,50(4),575-594。  new window
5.Escalas, Jennifer E.(2004)。Narrative processing: building consumer connections to brands。Journal of Consumer Psychology,14(1/2),168-180。  new window
6.黃光玉(20060700)。說故事打造品牌:一個分析的架構。廣告學研究,26,1-26。new window  延伸查詢new window
7.Russell, Cristel Antonia(1998)。Toward a Framework of Product Placement: Theoretical Propositions。Advances in Consumer Research,25(1),357-362。  new window
8.Schlosser, A. E.(2006)。Learning through virtual product experience: The role of imagery on true versus false memories。Journal of Consumer Research,33(3),377-383。  new window
9.Balasubramanian, S. K.(1994)。Beyond advertising and publicity: Hybrid messages and public policy issues。Journal of Advertising,23(4),29-46。  new window
10.Green, Melanie C.、Brock, Timothy C.(2000)。The Role of Transportation in the Persuasiveness of Public Narratives。Journal of Personality and Social Psychology,79(5),701-721。  new window
11.林俊劭(20111215)。比廣告更威!品牌廠搶拍微電影。商業周刊,1256。  延伸查詢new window
12.費銀銀、吳文苑(2012)。對微電影植入式廣告熱的冷思考。新聞世界,2012(8)。  延伸查詢new window
13.吳恬儀(2012)。影人入勝,微電影企劃心法。動腦雜誌,2012(5月號),45-47。  延伸查詢new window
14.吳永佳(2012)。微電影,打口碑還是賺商機?。Cheers,142,54-58。  延伸查詢new window
15.林芝華、鄭偉銘(2013)。從數字看趨勢:行動影音新紀元,商機連年倍增。微MOVIE,創刊號,8-13。  延伸查詢new window
16.Ong, B. S.(2004)。A Comparison of Product Placements in Movies and Television Programs: An Online Research Study。Journal of Promotion Management,10(1/2),147-158。  new window
17.Gerbner, George、Gross, Larry(1976)。Living with Television: The Violence Profile。Journal of Communication,26(2),173-199。  new window
18.蔣安國、蘇文彬(20061100)。臺灣電視節目置入性行銷廣告效果之研究。傳播管理學刊,7(3),1-21。new window  延伸查詢new window
19.Adoni, Hanna、Mane, Sherrill(1984)。Media and the Social Construction of Reality: Toward and Integration of Theory and Research。Communication Research,11(3),323-340。  new window
學位論文
1.張毓純(2007)。品牌置入類型效果研究:呈現方式、情節連結度對記憶、品牌態度之影響(碩士論文)。國立中正大學,嘉義。  延伸查詢new window
2.Stayton, Tracy Marek(2007)。The factors that influence product placement as an effective means of advertising in television sitcoms(碩士論文)。Hawaii Pacific University,Honolulu, Hawaii。  new window
3.吳家州(2002)。產品置入之行銷溝通效果研究(碩士論文)。國立政治大學。  延伸查詢new window
4.謝君臨(2012)。網路短片的狂歡化現象研究(碩士論文)。國立中山大學,高雄市。  延伸查詢new window
圖書
1.Riffe, D.、Lacy, S.、Fico, F. G.(2002)。Analyzing media messages: Using quantitative content analysis in research。Mahwah, New Jersey:Lawrence Erlbaum Associates。  new window
2.Lehu, Jean-Marc(2007)。Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business。Kogan Page。  new window
3.Engel, J. F.、Wales, H. G.、Warshaw, M. R.(1975)。Promotional strategy。Homewood, Illinois:Irwin。  new window
4.Zillmann, D.、Vorderer, P.(2000)。Media entertainment: The psychology of its appeal。Mahwah, New Jersey:Lawrence Erlbaum Associates。  new window
5.Neuendorf, Kimberly A.(2002)。The Content Analysis Guidebook。Sage Publications。  new window
6.Berelson, Bernard(1952)。Content analysis in communication research。Free Press。  new window
7.Holsti, Ole R.(1969)。Content Analysis for the Social Sciences and Humanities。Addison-Wesley Pub. Co.。  new window
8.Wimmer, Roger D.、Dominick, Joseph R.(2003)。Mass media research: An introduction。Belmont, California:Wadsworth Publishing Company。  new window
9.Zillmann, D.、Brosius, H. B.(2000)。Exemplification in Communication: The Influence of Case Reports on the Perception of Issues。Mahwah, New Jersey:Lawrence Erlbaum Associates。  new window
單篇論文
1.Van Kuran, P.(2003)。Product placement as the new advertising? The effectiveness of implicit processing of advertisements,CA:Pomona College。  new window
其他
1.Zazza, F.(2002)。Special report: iTVX: Measuring the quality of product placement,http://www.itvx.com/SpecialReport.asp。  new window
圖書論文
1.Green, M. C.、Brock, T. C.(2002)。In the mind's eye: Transportation-imagery model of narrative persuasion。Narrative Impact: Social and Cognitive Foundations。New York:Lawrence Erlbaum Associates。  new window
2.Schank, R. C.、Berman, T. R.(2002)。The pervasive role of stories in knowledge and action。Narrative Impact: Social and Cognitive Foundations。New York:Lawrence Erlbaum Associates。  new window
3.Soar, M.(20070423)。The mysterious relationship between advertisers and movies。West End Chronicles。Montreal, Quebec。  new window
 
 
 
 
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