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題名:擬真vs.扁平--行動召喚按鈕設計風格與使用模式對於橫幅廣告點擊的影響
書刊名:中華心理學刊
作者:劉育銘汪曼穎
作者(外文):Liu, Yu-mingWang, Man-ying
出版日期:2021
卷期:63:2
頁次:頁159-175
主題關鍵詞:使用者介面使用者經驗使用模式眼動廣告點擊Ad click-throughUsage modeEye movementUser experienceUser interface
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:4
  • 點閱點閱:6
期刊論文
1.Kaltcheva, Velitchka D.、Weitz, Barton A.(2006)。When Should a Retailer Create an Exciting Store Environment?。Journal of Marketing,70(1),107-118。  new window
2.Kim, J.、LaRose, R.(2004)。Interactive E-Commerce: Promoting Consumer Efficiency or Impulsivity?。Journal of Computer-Mediated Communication,10(1)。  new window
3.Schlosser, Ann E.(2003)。Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes Versus Purchase Intentions。Journal of Consumer Research,30(2),184-198。  new window
4.Cotte, J.、Chowdhury, T. G.、Ratneshwar, S.、Ricci, L. M.(2006)。Pleasure or utility? Time planning style and Web usage behaviors。Journal of Interactive Marketing,20(1),45-57。  new window
5.Benway, J. P.(1998)。Banner blindness: The irony of attention grabbing on the World Wide Web。Proceedings of the Human Factors and Ergonomics Society Annual Meeting,42(5),463-467。  new window
6.Just, Marcel A.、Carpenter, Patricia A.(1980)。A theory of reading: from eye fixations to comprehension。Psychological Review,87(4),329-354。  new window
7.Reber, Rolf、Schwarz, Norbert、Winkielman, Piotr(2004)。Processing fluency and aesthetic pleasure: Is beauty in the perceiver's processing experience?。Personality and Social Psychology Review,8(4),364-382。  new window
8.Tucker, M.、Ellis, R.(1998)。On the Relations between Seen Objects and Components of Potential Actions。Journal of Experimental Psychology: Human Perception and Performance,24(3),830-846。  new window
9.Jensen, J. M.(2012)。Shopping Orientation and Online Travel Shopping: the Role of Travel Experience。International Journal of Tourism Research,14,56-70。  new window
10.Elder, Ryan S.、Krishna, Aradhna(2012)。The ''visual depiction effect'' in advertising: Facilitating embodied mental simulation through product orientation。Journal of Consumer Research,38(6),988-1003。  new window
11.Shimojo, S.、Simion, C.、Shimojo, E.、Scheier, C.(2003)。Gaze bias both reflects and influences preference。Nature Neuroscience,6(12),1317-1322。  new window
12.Baker, J.、Wakefield, K. L.(2012)。How consumer shopping orientation influences perceived crowding excitement and stress at the mall。Journal of the Academy of Marketing Science,40(6),791-806。  new window
13.唐大崙、李天任、蔡政旻(20060100)。以色彩喜好作業探索偏好與視線軌跡的關係。廣告學研究,25,55-79。new window  延伸查詢new window
14.Simion, C.、Shimojo, S.(2006)。Early interactions between orienting, visual sampling and decision making in facial preference。Vision Research,46(20),3331-3335。  new window
15.Krishna, A.、Schwarz, N.(2014)。Sensory marketing, embodiment, and grounded cognition: A review and introduction。Journal of Consumer Psychology,24(2),159-168。  new window
16.Montoya, A. K.、Hayes, A. F.(2017)。Two condition within-participant statistical mediation analysis: A path-analytic framework。Psychological Methods,22(1),6-27。  new window
17.Rayner, K.、White, S. J.、Johnson, R. L.、Liversedge, S. P.(2006)。Raeding wrods with jubmled lettres: There is a cost。Psychological Science,17,192-193。  new window
18.Norman, D. A.(1999)。Affordance, conventions, and design。Interactions,6(3),38-43。  new window
19.Novak, Thomas P.、Hoffman, Donna L.、Duhachek, Adam(2003)。The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences。Journal of Consumer Psychology,13(1/2),3-16。  new window
20.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
21.陳家興、蔡介立(20160300)。詞彙邊界線索影響閱讀中文表現的眼動證據。中華心理學刊,58(1),19-44。new window  延伸查詢new window
22.Bellman, S.、Schweda, A.、Varan, D.(2012)。Interactive TV advertising: iTV ad executional factors。Journal of Business Research,65,831-839。  new window
23.Büttner, O. B.、Florack, A.、Göritz, A. S.(2014)。Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication。European Journal of Marketing,48,1026-1045。  new window
24.Chi, C.-F.、Lin, Y.-H.、Lan, W.-S.(2003)。Measurement of information processing load and visual load on a dynamic information processing task。Behaviour & Information Technology,22,365-374。  new window
25.Hassenzahl, M.、Schöbel, M.、Trautmann, T.(2008)。How motivational orientation influences the evaluation and choice of hedonic and pragmatic interactive products: The role of regulatory focus。Interacting with Computers,20,473-479。  new window
26.Isham, E. A.、Geng, J. J.(2013)。Looking time predicts choice but not aesthetic value。Plos One,8(8)。  new window
27.Mills, M.、Hollingworth, A.、Van der Stigchel, S.、Hoffman, L.、Dodd, M. D.(2011)。Examining the influence of task set on eye movements and fixations。Journal of Vision,11(8)。  new window
28.Näsänen, R.、Ojanpää, H.、Kojo, I.(2001)。Effect of stimulus contrast on performance and eye movements in visual search。Vision Research,41,1817-1824。  new window
29.Pecher, D.、van Dantzig, S.(2016)。The role of action simulation on intentions to purchase products。International Journal of Research in Marketing,33,971-974。  new window
30.Shen, H.、Zhang, M.、Krishna, A.(2016)。Computer interfaces and the "Direct-Touch" effect: Can iPads increase the choice of hedonic food?。Journal of Marketing Research,53,745-758。  new window
31.Yu, A. B.、Abrams, R. A.、Zacks, J. M.(2014)。Limits on action priming by pictures of objects。Journal of Experimental Psychology: Human Perception and Performance,40,1861-1873。  new window
32.Stibel, J. M.(2005)。Mental models and online consumer behaviour。Behaviour & Information Technology,24,147-150。  new window
33.Slattery, T. J.、Rayner, K.(2010)。The influence of text legibility on eye movements during reading。Applied Cognitive Psychology,24,1129-1148。  new window
34.Ojanpää, H.、Näsänen, R.(2003)。Effects of Luminance and Colour Contrast on the Search of Information on Display Devices。Display,24,167-178。  new window
35.Pieters, R.、Wedel, M.(2007)。Goal control of attention to advertising: The Yarbus implication。Journal of Consumer Research,34(2),224-233。  new window
會議論文
1.Müller, J.、Bailly, G.、Bossuyt, T.、Hillgren, N.(2014)。Combining touch and mid-air gestures for public displays。Association for Computing Machinery。319-328。  new window
2.Rozendaal, M. C.、Keyson, D. V.、de Ridder, H.(2007)。Product behavior and appearance effects on experienced engagement during experiential and goal-directed tasks。Association for Computing Machinery。181-193。  new window
3.Wang, M. Y.、Tang, D. L.(20141115)。Revealing the expressive aesthetic experience of shopping webpages by eye movement behavior。International Conference on Innovation Studies-Innovation Studies and Social Practices: Trans-disciplinary Dialogue。  new window
學位論文
1.藍先鴻(2015)。扁平化與擬物化圖標設計對主觀偏好、知覺和記憶的影響--事件相關電位研究(碩士論文)。輔仁大學。  延伸查詢new window
2.林芷瑩(2014)。瀑布流vs.田字格--網頁版型影響 網路購物行為之眼動研究(碩士論文)。東吳大學。  延伸查詢new window
圖書
1.Basalla, George(1988)。The Evolution of Technology。Cambridge University Press。  new window
2.Norman, Donald A.(1988)。The Psychology of Everyday Things。Basic Books。  new window
3.Hayes, Andrew F.(2017)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
其他
1.Cousins, C.(2013)。Principles of Flat Design,https://designmodo.com/flat-design-principles/。  new window
2.Allen, R.(20141203)。Flat design 2.0,http://articles.dappergentlemen.com/2014/12/03/flat-design-2/。  new window
3.Kolowich, L.(20141211)。Facebook launches Call-to-Action buttons on business pages,https://blog.hubspot.com/marketing/facebook-call-to-action-buttons-business-pages。  new window
4.Moran, K.(20130903)。Flat UI elements attract less attention and cause uncertainty,https://www.nngroup.com/articles/flat-ui-less-attention-cause-uncertainty/。  new window
5.Moran, K.(20150927)。Flat design: Its origins, its problems, and why flat 2.0 is better for users,https://www.nngroup.com/articles/flat-design/。  new window
圖書論文
1.Gibson, James J.(1977)。The theory of affordances。Perceiving, acting, and knowing: Toward an ecological psychology。Hillsdale, New Jersey:Lawrence Erlbaum Associates, Inc.。  new window
2.Henderson, J. M.、Hollingworth, A.(1998)。Eye movements during scene viewing: An overview。Eye guidance in reading and scene perception。Elsevier Science。  new window
 
 
 
 
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