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題名：產品造形的愉悅性、美感、吸引力與視覺注視時間之探討
書刊名：設計學報
作者：蕭坤安 引用關係／莊瑋靖
作者(外文)：Hsiao, Kun-an／Chuang, Wei-jing
出版日期：2017
卷期：22:4
頁次：頁1-20
主題關鍵詞：愉悅；美感；吸引力；視覺注視；眼動儀；Pleasure；Aesthetic；Attractiveness；Visual fixation；Eye-tracking
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:61
  • 點閱點閱:7
產品設計具有正向情感的愉悅意象成為重要方向之一（Roy, Goatman, & Khangura, 2009），產品造形具有美感及吸引力也同樣是設計追求的目標。但是具有愉悅意象、美感與吸引性的產品造形是否會獲得較高的視覺注視？而視覺又是在觀察那些愉悅造形？這是本研究所探討的重點。本研究以眼動儀來記錄受測者對產品愉悅性造形的視覺注視；也透過主觀問卷調查，來了解受測者對產品造形的愉悅性、美感與吸引力評價。對於注視時間、愉悅性、美感與吸引力這四項因素彼此間的相關性檢定，顯示因素之間都具有高度或中高度的正相關。另外，在迴歸分析上，注視時間與愉悅性的關係式為：Y（注視時間）= 157.59+ 554.29 X（愉悅性）。
Designing products with pleasurable image of positive emotion becomes one of the important design tasks (Roy, Goatman, & Khangura, 2009). Searching for aesthetic and attractive shapes of products is also the design goal. Dose product shapes with pleasurable, aesthetic and attractive image will get higher visual attention? What features of pleasurable shapes were observed in the sense of sight? These were the focus of this study. In this study, Eye-tracking instrument was applied to record the visual fixation on pleasurable shapes and subjective questionnaire was applied to probe the pleasure, aesthetic and attractiveness of product shapes. There were high or moderate-high positive correlations between each pair factor of fixation time, pleasure, aesthetic and attractiveness. In addition, this study obtained the equation of Y (fixation time)= 157.59 + 554.29 X (pleasure) by regression analysis.
期刊論文
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15.唐大崙、李天任、蔡政旻(20060100)。以色彩喜好作業探索偏好與視線軌跡的關係。廣告學研究，25，55-79。new window  延伸查詢new window
16.Simion, C.、Shimojo, S.(2006)。Early interactions between orienting, visual sampling and decision making in facial preference。Vision Research，46(20)，3331-3335。  new window
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19.林銘煌、王靜儀(20120600)。以眼動路徑探討多義圖形的辨識歷程。設計學報，17(2)，49-72。new window  延伸查詢new window
20.Leclerc, C. M.、Kensinger, E. A.(2008)。Effects of Age on Detection of Emotional Information。Psychology and Aging，23(1)，209-215。  new window
21.Berridge, K. C.(2003)。Pleasures of the brain。Brain and Cognition，52(1)，106-128。  new window
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26.Vishwanath, D.、Kowler, E.(2003)。Localization of shapes: Eye movements and perception compared。Vision Research，43(15)，1637-1653。  new window
27.Sutterlin, B.、Brunner, T. A.、Opwis, K.(2008)。Eye-tracking the cancellation and focus model for preference judgments。Journal of Experimental Social Psychology，44(3)，904-911。  new window
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29.Roy, R.、Goatman, M.、Khangura, K.(2009)。User-centric design and Kansei engineering。CIRP Journal of Manufacturing Science and Technology，1(3)，172-178。  new window
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33.Liu, S.、Quinn, P. C.、Wheeler, A.、Xiao, N.、Ge, L.、Lee, K.(2011)。Similarity and difference in the processing of same- and other-race faces as revealed by eye tracking in 4 to 9-month-olds。Journal of Experimental Child Psychology，108(1)，180-189。  new window
34.Khalid, H. M.、Helander, M. G.(2006)。Customer emotional needs in product design。Concurrent Engineering: Research and Applications，14(3)，197-206。  new window
35.Jansari, A.、Rodway, P.、Goncalves, S.(2011)。Identifying facial emotions: Valence specific effects and an exploration of the effects of viewer gender。Brain and Cognition，76(3)，415-423。  new window
36.Hekkert, P.(2006)。Design aesthetics: Principles of pleasure in design。Psychology Science，48(2)，157-172。  new window
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會議論文
1.Tomico, O.、Mizutani, N.、Levy, P.、Yokoi, T.、Cho, Y.、Yamanaka, T.(2008)。Kansei physiological measurements and constructivist psychological explorations for approaching user subjective experience。The 10th International Design Conference。Dubrovnik：University of Zagreb。529-536。  new window
2.Sevener, Z.(2003)。A semantic differential study of the influence of aesthetic properties on product pleasure。The 2003 International Conference on Designing Pleasurable Products and Interfaces。Pittsburgh, PA：ACM。150-151。  new window
3.Overbeeke, K. C. J.、Wensveen, S. A. G.(2003)。From perception to experience, from affordances to irresistibles。International Conference on Designing Pleasurable Products and Interfaces。New York, NY：ACM Press。92-97。  new window
4.Motte, D.(2009)。Using brain imaging to measure emotional response to product appearance。The 4th International Conference on Designing Pleasurable Products and Interfaces。Compiègne：Université de Technologie de Compiègne。187-198。  new window
5.Spillers, Frank(2004)。Emotion as a cognitive artifact and the design implications for products that are perceived as pleasurable。The 4th International Conference on Design and Emotion。  new window
學位論文
1.莊瑋靖(2011)。愉悅性產品造形引發視覺注視的探討-以壺類產品為例(碩士論文)。長庚大學。  延伸查詢new window
2.吳田瑜(2009)。影響消費者愉悅情感之產品造形探討(博士論文)。國立臺灣科技大學，台北市。new window  延伸查詢new window
3.陳欣怡(2009)。視覺凝視對情感喜好與意象認知之研究(碩士論文)。長庚大學，桃園縣。  延伸查詢new window
圖書
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2.Tiger, Lionel(1992)。The pursuit of pleasure。Little, Brown and Company。  new window
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圖書論文
1.Desmet, Pieter M. A.、Hekkert, Paul P. M.(2002)。The basis of product emotions。Pleasure with products: beyond usability。London：Taylor & Francis。  new window
2.Molnar, F.(1965)。Towards science in art。Data: Directions in art, theory and aesthetics。London：Farber & Farber。  new window
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