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題名:緣圓坊--喜餅遲到了
書刊名:中山管理評論
作者:江藍龍吳相勳陳凰珠
作者(外文):Chiang, Lan-lungWu, Hsiang-hsunChen, Huang-chu
出版日期:2021
卷期:29:4
頁次:頁593-616
主題關鍵詞:歸因理論服務行銷服務失誤服務補償Attribution theoryService marketingService failureService recovery
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:6
期刊論文
1.Jayanti, R.、Jackson, A.(1991)。Service satisfaction: An exploratory investigation of three models。Adavances in Consumer Research,18,603-610。  new window
2.Tansuhaj, P.、Randall, D.、McCullough, J.(1998)。A service marketing management model: Integrating internal and external marketing functions。Journal of Service s Marketing,2(1),31-38。  new window
3.Del Río-Lanza, A. B.、Vázquez-Casielles, R.、Díaz-Martín, A. M.(2009)。Satisfaction with Service Recovery: Perceived Justice and Emotional Responses。Journal of Business Research,62(8),775-781。  new window
4.Swanson, Scott R.、Kelley, Scott W.(2001)。Attributions and Outcomes of the Service Recovery Process。Journal of Marketing Theory and Practice,9(4),50-65。  new window
5.Choi, S.、Mattila, A. S.(2008)。Perceived controllability and service expectations: Influences on customer reactions following service failure。Journal of Business Research,61(1),24-30。  new window
6.Bell, C. R.、Zemke, R. E.(1987)。Service Breakdown: The Road to Recovery。Management Review,76(10),32-35。  new window
7.McCollough, M. A.(2009)。The recovery paradox: The effect of recovery performance and service failure severity on post-recovery customer satisfaction。Academy of Marketing Studies Journal,13(1),89-104。  new window
8.Thomas, D. R. E.(1978)。Strategy is different in service industries。Harvard Business Review,56(4),158-165。  new window
9.Knox, G.、van Oest, R.(2014)。Customer Complaints and Recovery Effectiveness: A Customer Base Approach。Journal of Marketing,78(5),42-57。  new window
10.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
11.Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。  new window
12.吳佳玲、王娟娟(20140900)。連鎖糕餅業服務品質及消費者行為意向調查研究。中州管理與人文科學叢刊,2(2),1-17。  延伸查詢new window
圖書
1.Carlzon, J.、Peters, T.(1987)。Moments of Truth。Ballinger。  new window
2.Heskett, J. L.、Sasser, W. E. Jr.、Hart, C. W. L.(1990)。Service breakthroughs: Changing the Rules of the Game。New York:Free Press。  new window
3.Weiner, B.(1980)。Human motivation。New York:Holt, Rinehart & Winston。  new window
4.蔡柏旻、張偉雄、林子堯、李虹萱、吳柏萱、詹賀凱、李曄淳、吳宏哲、汪芷榆、陳欣怡、駱俊賢(2014)。服務品質管理。華格納企業。  延伸查詢new window
5.丘宏昌、謝依靜、唐運佳(2017)。服務行銷與管理。雙葉書廊。  延伸查詢new window
其他
1.孟國華,李仁文(20191022)。喜餅市場萎縮!士林喜餅街爆退租潮,業者「轉型」觀光工廠,https://www.setn.com/News.aspx?NewsID=622718。  延伸查詢new window
2.陳承璋(2016)。服務失敗也能補救!專家教你逆轉贏得顧客忠誠,https://www.gvm.com.tw/article/34943。  延伸查詢new window
 
 
 
 
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